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ppcdigest.bsky.social
Rokas /rock ass/
@ppcdigest.bsky.social
Helping SMBs to scale Google Ads | $52M spent with 10x return | Managing campaigns Worldwide for 15 years.

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You hear a lot about social proof, and the reason is because it works.

People don't like to think, and they rely on opinions of others. Weird, but true. You just trust opinions of people you've never met.

#socialproof #marketing #googleads
December 13, 2024 at 12:23 PM
Probably the most used psychological effect in the marketing - Scarcity. Check it out 👇

#psychology #scarcity #marketing
December 11, 2024 at 12:43 PM
Did you know that statements that rhyme are often perceived as more truthful or persuasive than those that don’t?

This is known as Rhyme-as-reason effect.

Remember this one: “An apple a day keeps the doctor away.”

It kinda seems like it's 100% true, doesn't it?

#psyhchology #marketing
December 8, 2024 at 9:32 AM
Did you notice that bizarre things attract our attention? Well, this is no coincidence.
December 7, 2024 at 8:42 AM
The “bandwagon effect” is a psychological phenomenon in which people tend to adopt certain behaviors, beliefs, or opinions because many others are doing the same. Simply put, “I do this because everyone is doing it”.

Have you caught yourself under the influence of the Bandwagon effect?
December 5, 2024 at 11:33 AM
Do you like psychology? I Love it

Here's the emotional appeal principle at work in Search Ads.
December 4, 2024 at 4:10 PM
🔥 I've created a detailed video on keyword research, and it's yours.

It's going to be part of my new course, and I'm giving it away for free. I would love the feedback.

The video is too long for a post. If you want it:

➡️ Comment "keyword research" and I will send it to you.
November 26, 2024 at 1:11 PM