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PPC Land
@ppc.land
130 followers 9 following 10K posts
News publication focused on updates about adtech, online marketing, advertising and programmatic ads.
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Marketers report news advertising outperforms campaign baselines by 60% #DigitalMarketing #Advertising #MarketingStrategies #ContentMarketing #CampaignPerformance
Marketers report news advertising outperforms campaign baselines by 60%
DoubleVerify survey of 1,970 marketing professionals reveals news environments deliver superior campaign results despite lingering concerns about content adjacency.
ppc.land
November 26, 2025 at 8:46 PM
ppc.land
Broadsign acquires Place Exchange in out-of-home consolidation deal #OutOfHomeAdvertising #ProgrammaticAdvertising #DigitalSignage #AdvertisingTechnology #MarketingStrategy
Broadsign acquires Place Exchange in out-of-home consolidation deal
Out-of-home advertising technology provider expands programmatic reach to 1.8 million screens through supply-side platform acquisition backed by Crestline Investors.
ppc.land
November 25, 2025 at 8:43 PM
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Alphonso founders sue LG Electronics over $1.5 billion advertising tech takeover #AdvertisingTech #LGElectronics #LegalAction #Alphonso #BusinessNews
Alphonso founders sue LG Electronics over $1.5 billion advertising tech takeover
Alphonso Inc. founders filed suit November 10 alleging LG Electronics orchestrated systematic scheme to suppress company valuation and eliminate minority shareholder rights.
ppc.land
November 25, 2025 at 8:34 PM
ppc.land
Adthena detects ads in Google AI Overviews across 25,000 searches #AdTech #DigitalMarketing #PPC #GoogleAds #SEM
Adthena detects ads in Google AI Overviews across 25,000 searches
Adthena becomes first platform to observe ads in Google AI Overviews with 0.052% frequency across 25,000 SERPs, as paid search CTRs face 8-12 point declines.
ppc.land
November 25, 2025 at 8:56 AM
ppc.land
MRC and IAB release attention measurement guidelines for advertisers #Advertising #Marketing #DigitalMarketing #AttentionMeasurement #MediaRatings
MRC and IAB release attention measurement guidelines for advertisers
The Media Rating Council and Interactive Advertising Bureau issued comprehensive attention measurement guidelines in November 2025 after industry feedback.
ppc.land
November 25, 2025 at 8:00 AM
ppc.land
Microsoft Advertising retires mobile app in January 2026 #MicrosoftAdvertising #MobileApp #DigitalMarketing #AdvertisingNews #TechUpdates
Microsoft Advertising retires mobile app in January 2026
Microsoft will remove its mobile advertising app from app stores in November 2025, with full retirement scheduled for January 2026 after security updates end.
ppc.land
November 24, 2025 at 9:13 PM
ppc.land
EU opens cloud gatekeeper probes for Amazon and Microsoft #EUDigitalMarkets #AmazonWebServices #MicrosoftAzure #CloudComputing #DigitalRegulations
EU opens cloud gatekeeper probes for Amazon and Microsoft
European Commission launches three market investigations examining whether Amazon Web Services and Microsoft Azure should face Digital Markets Act regulation.
ppc.land
November 24, 2025 at 7:20 AM
ppc.land
Revolut integrates payment service into Booking.com checkout globally #Fintech #Revolut #BookingDotCom #PaymentSolutions #TravelTechnology
Revolut integrates payment service into Booking.com checkout globally
Fintech company adds one-click payment option for 65 million customers across online travel platform, marking two-year development effort with rewards incentives.
ppc.land
November 24, 2025 at 7:06 AM
ppc.land
LinkedIn outlines seven promotion tactics for newsletter subscriber growth #LinkedIn #NewsletterGrowth #DigitalMarketing #ContentMarketing #SocialMediaStrategy
LinkedIn outlines seven promotion tactics for newsletter subscriber growth
LinkedIn publishes comprehensive guide on newsletter promotion including Article Ads, influencer partnerships, and cross-platform strategies.
ppc.land
November 23, 2025 at 8:01 PM
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Commerce media maturity lags across industries despite $1.3 trillion growth #CommerceMedia #DigitalMarketing #AdTech #Ecommerce #MarketingTrends
Commerce media maturity lags across industries despite $1.3 trillion growth
Koddi study reveals only 13% of commerce media networks are trailblazers while 49% remain nascent, despite projected $1.3 trillion market by 2030.
ppc.land
November 23, 2025 at 7:47 PM
ppc.land
Kiswe launches cloud platform for multi-destination streaming distribution #Streaming #CloudTechnology #DigitalDistribution #MediaTech #ContentProduction
Kiswe launches cloud platform for multi-destination streaming distribution
Streaming technology company Kiswe announced Kiswe Core on November 18, enabling content owners to distribute single-source feeds across multiple platforms automatically.
ppc.land
November 23, 2025 at 7:38 PM
ppc.land
Guardian unveils five cultural shifts reshaping Australian media habits #AustralianMedia #MediaConsumption #CulturalShifts #FlexibleWork #HomeLife
Guardian unveils five cultural shifts reshaping Australian media habits
Guardian Advertising releases Shift Happens 2025 report showing Australians wake earlier, work flexibly, embrace home life, and optimize time amid changing media consumption.
ppc.land
November 23, 2025 at 7:29 PM
ppc.land
Kantar forecasts ten marketing trends for 2026 strategic planning #MarketingTrends #AI #RetailMedia #ContentCreation #DigitalMarketing
Kantar forecasts ten marketing trends for 2026 strategic planning
Research firm identifies AI agents, retail media networks, and creator content among critical shifts affecting brands as marketing landscape prioritizes intelligent systems.
ppc.land
November 23, 2025 at 7:19 PM
ppc.land
IAB Australia publishes LLM prompting guide for marketing professionals #IABAustralia #MarketingProfessionals #PromptEngineering #DigitalAdvertising #AIWorkingGroup
IAB Australia publishes LLM prompting guide for marketing professionals
IAB Australia AI Working Group releases comprehensive guide on November 19, 2025, providing prompt engineering framework for digital advertising stakeholders.
ppc.land
November 23, 2025 at 7:16 PM
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Programmatic DOOH delivers 20x better carbon efficiency than display ads #ProgrammaticAdvertising #DOOH #Sustainability #DigitalMarketing #EcoFriendly
Programmatic DOOH delivers 20x better carbon efficiency than display ads
VIOOH reports 0.041g CO2e per impression in 2024, outperforming industry standards by over 90% as digital out-of-home platform adopts new sustainability framework.
ppc.land
November 23, 2025 at 7:07 PM
ppc.land
Brussels proposes sweeping GDPR changes to benefit AI developers #GDPR #AI #DataPrivacy #EURegulations #DataProtection
Brussels proposes sweeping GDPR changes to benefit AI developers
European Commission prepares major privacy law amendments allowing AI companies to process personal data under legitimate interest, marking shift in data protection policy.
ppc.land
November 23, 2025 at 6:57 PM
ppc.land
Data governance emerges as critical role for programmatic professionals #DataGovernance #ProgrammaticMarketing #PrivacyRegulations #AIMarketing #DigitalMarketing
Data governance emerges as critical role for programmatic professionals
Agencies face talent gaps as privacy regulations and AI create demand for specialists understanding campaign execution and data quality frameworks.
ppc.land
November 23, 2025 at 5:45 PM
ppc.land
Prime Video extends UEFA Champions League broadcasting rights to 2031 #UEFA #ChampionsLeague #PrimeVideo #BroadcastingRights #Football
Prime Video extends UEFA Champions League broadcasting rights to 2031
Prime Video has renewed UEFA Champions League broadcasting rights in the United Kingdom, Germany, and Italy for an additional four years through the 2030/31 season.
ppc.land
November 23, 2025 at 5:05 PM
ppc.land
Data governance gap exposes AI confidence crisis across industries #DataGovernance #AIConfidence #AIEthics #DataStrategy #DigitalTransformation
Data governance gap exposes AI confidence crisis across industries
September 2025 survey exposes critical gap: enterprises claim AI readiness yet lack data governance foundations needed for autonomous systems to succeed.
ppc.land
November 23, 2025 at 2:14 PM
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Austrian retail ads achieve 29% recall, exceeding digital ad benchmark #RetailMarketing #AdRecall #DigitalAdvertising #Austria #AdPerformance
Austrian retail ads achieve 29% recall, exceeding digital ad benchmark
IAB Austria's AdSuccess Handel 2025 report reveals retail advertising achieved 28.6% recall rates in November 2025, surpassing overall digital benchmarks.
ppc.land
November 23, 2025 at 8:13 AM
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German shoppers favor impulse deals over planning for Black Friday 2025 #SchwarzerFreitag #Angebote #Impulseinkäufe #Shopping #Konsumverhalten
German shoppers favor impulse deals over planning for Black Friday 2025
Two-thirds of Germans shop Black Friday for deals, yet only one-third use fixed lists as repair choices beat new purchases in consumer survey.
ppc.land
November 23, 2025 at 8:00 AM
ppc.land
Google argues DOJ ad tech breakup risks business disruption #Google #DOJ #AdTech #BusinessDisruption #DigitalMarketing
Google argues DOJ ad tech breakup risks business disruption
The remedies trial concludes with testimony from publishers, advertisers, and executives describing potential impacts of forced divestiture.
ppc.land
November 23, 2025 at 7:46 AM
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RTL Group cuts 2025 profit outlook as TV ad market weakens #RTLGroup #TVAdvertising #ProfitOutlook #MediaIndustry #EBITAGuidance
RTL Group cuts 2025 profit outlook as TV ad market weakens
RTL Group reduced full-year adjusted EBITA guidance to €650 million from €780 million on November 18, 2025, as German and French TV advertising markets decline.
ppc.land
November 22, 2025 at 8:41 PM
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Younger shoppers drive holiday optimism despite economic uncertainty #HolidayShopping #Millennials #FinancialWellness #ConsumerTrends #EconomicOutlook
Younger shoppers drive holiday optimism despite economic uncertainty
TransUnion data shows 65% of millennials optimistic about finances while 58% of Americans plan to spend over $250 this holiday season, up from 56% last year.
ppc.land
November 22, 2025 at 8:23 PM
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Judge signals skepticism of Google ad tech breakup at closing arguments #Google #AdTech #DigitalMarketing #DOJ #CourtCase
Judge signals skepticism of Google ad tech breakup at closing arguments
Federal court closing arguments on November 21 showed Judge Brinkema expressing doubt about AdX divestiture timeline while DOJ pushed structural remedies.
ppc.land
November 22, 2025 at 8:04 PM