Erica Waddell 🇨🇦
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postroadmarketing.com
Erica Waddell 🇨🇦
@postroadmarketing.com
Your business isn’t growing because the marketing advice out there isn’t made for you. I create messaging, strategies, and tools to help women 35+ grow without dancing on TikTok. Your experience is your edge—I’ll help you use it to succeed.
It’s Friday,+3, and sunny. Windows and doors open bringing in some fresh air. My mental health needed this. I can smell spring in the air.
March 14, 2025 at 4:35 PM
It feels like everything is going off the rails, and trying to stay business-as-usual feels weird.

But people are still buying. And as a small business we don’t have to stick to some rigid plan—we can pivot, show up differently, and actually connect.

Anyone else feeling this?
March 11, 2025 at 9:31 PM
I thought the “other platform” was the most negative place on earth—but this feels different.

So hey, I’m Erica. I’m all about people over profit, anti-hustle culture, and showing up as my messy, real self.

Figured I’d finally stop lurking—who else is new??
March 10, 2025 at 12:57 PM