#1 ´Accessing and Understanding New Markets´ is one of 3 components for corporates to develop commercial opportunities as part of their engagement in humanitarian response.

Read on MasterCard and Equity Bank how they leverage this component at aidplexus.substack.com/p/the-busine...

Back in 2017 OCHA made a Business Case for Humanitarian Engagement, with one pillar being ´developing commercial opportunties. See aidplexus.substack.com/p/the-busine... for more on each aspect

The GPPi article defines 5 partnership models for private sector engagement;
#1 - Resource Mobilization Partnerships – Leveraging platforms and customer reach

#2 - Implementation Partnerships - Deploying core operational competencies

See also aidplexus.substack.com/p/five-model...

What Humanitarian Organizations can Gain for strategic engagement with private sector: Capacity Beyond Cash

Partnerships offer equally offer value than enhances capacity and effectiveness across three dimensions:
1) Mission Enabling

[Ref GPPi report, see also aidplexus.substack.com/p/beyond-don...

3 critical success factors for private sector engagement in humanitarian action include:
#1 Establishing clear partnership strategies, defining objectives and success metrics upfront;
As per GPPi publication, see also: aidplexus.substack.com/p/beyond-don...

Humanitarian engagement by the private sector, can lead to tangible returns towards strategic goals:
· Brand Equity and Talent Attraction
· Market Intelligence and Development
· Risk Mitigation and Business Continuity
From @gppi.bsky.social 2015 publication see aidplexus.substack.com/p/beyond-don...

Following 'Developing commercial opportunities', 'Improving business assets', and 'Reducing business risk and mitigating losses', a fourth and final category is defined as 'Building relationships and influence' as rational for private sector engagement in humanitarian action

Reducing business risk and mitigating losses is identified as the third driver motivating private sector engagement in the Business Case (OCHA, 2017)

Rationale for engagement #2 (OCHA Business Case study 2017)

Study of private sector engagement by OCHA (2017) identified 4 rationales for engagement. Here #1 @connectingbusiness.bsky.social

Positive contributions to society are good business and common sense - - On pragmatic collaborations between business and civil society towards shared goals