There is already a party that is giving bigots everything they want; they've got it all locked up. Anyone so devoted to their bigotries that they hold their votes contingent over it is going to vote for that party.

Differentiate to win.
Don't differentiate to lose.

This is very simple marketing.

The good news is we don't have to make these trades. Just nominate somebody willing to stand up for everyone. Not just because it's the right thing to do; it's a much more compelling message. It's a *winning* message. Trans people would very much like to beat Republicans; they're telling you how.