Pascal Merz
@pmerz.bsky.social
PhD student @ RPTU in Landau
Studying social media influencers, political communication, AI & journalism
Studying social media influencers, political communication, AI & journalism
Reposted by Pascal Merz
#OutNow in #iCS
Merz and von Sikorski use latent profile analysis to show that young adults do not respond to influencers in the same way. Only specific user groups report feeling politically influenced, challenging broad claims about their effects. doi.org/10.1080/1369...
Merz and von Sikorski use latent profile analysis to show that young adults do not respond to influencers in the same way. Only specific user groups report feeling politically influenced, challenging broad claims about their effects. doi.org/10.1080/1369...
doi.org
November 21, 2025 at 3:18 PM
#OutNow in #iCS
Merz and von Sikorski use latent profile analysis to show that young adults do not respond to influencers in the same way. Only specific user groups report feeling politically influenced, challenging broad claims about their effects. doi.org/10.1080/1369...
Merz and von Sikorski use latent profile analysis to show that young adults do not respond to influencers in the same way. Only specific user groups report feeling politically influenced, challenging broad claims about their effects. doi.org/10.1080/1369...
Reposted by Pascal Merz
New in HCR by @pmerz.bsky.social & @cvsikorski.bsky.social:
Influencer posts with collective response efficacy increased these beliefs and collective action intentions. Effects were strongest for followers with strong parasocial bonds; repeated exposure amplified effects.
doi.org/10.1093/hcr/...
Influencer posts with collective response efficacy increased these beliefs and collective action intentions. Effects were strongest for followers with strong parasocial bonds; repeated exposure amplified effects.
doi.org/10.1093/hcr/...
Social media influencers can increase collective political beliefs and actions: findings from experiments and a quasi-experimental field study
Abstract. The belief in the capabilities of one’s own group is crucial for joining collective action aimed at addressing large-scale societal crises like c
doi.org
November 3, 2025 at 11:57 PM
New in HCR by @pmerz.bsky.social & @cvsikorski.bsky.social:
Influencer posts with collective response efficacy increased these beliefs and collective action intentions. Effects were strongest for followers with strong parasocial bonds; repeated exposure amplified effects.
doi.org/10.1093/hcr/...
Influencer posts with collective response efficacy increased these beliefs and collective action intentions. Effects were strongest for followers with strong parasocial bonds; repeated exposure amplified effects.
doi.org/10.1093/hcr/...
Reposted by Pascal Merz
OnlineFirst:
The Political Role of Social Media Influencers: Strategies, Types, and Implications for Democracy—An Introduction
@cvsikorski.bsky.social,
@pmerz.bsky.social, @raffaelheiss.bsky.social, @kathrinkarsay.bsky.social, @briginad.bsky.social, and @desireeschmuck.bsky.social
The Political Role of Social Media Influencers: Strategies, Types, and Implications for Democracy—An Introduction
@cvsikorski.bsky.social,
@pmerz.bsky.social, @raffaelheiss.bsky.social, @kathrinkarsay.bsky.social, @briginad.bsky.social, and @desireeschmuck.bsky.social
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journals.sagepub.com
June 16, 2025 at 8:47 PM
OnlineFirst:
The Political Role of Social Media Influencers: Strategies, Types, and Implications for Democracy—An Introduction
@cvsikorski.bsky.social,
@pmerz.bsky.social, @raffaelheiss.bsky.social, @kathrinkarsay.bsky.social, @briginad.bsky.social, and @desireeschmuck.bsky.social
The Political Role of Social Media Influencers: Strategies, Types, and Implications for Democracy—An Introduction
@cvsikorski.bsky.social,
@pmerz.bsky.social, @raffaelheiss.bsky.social, @kathrinkarsay.bsky.social, @briginad.bsky.social, and @desireeschmuck.bsky.social