Paul MacKenzie-Cummins
@pmackenzie-cummins.bsky.social
Founder & MD of Clearly PR - specialists in ESG/B Corps comms, crisis management, and executive profiling/personal branding. B Corp since 2021, which is nice.
“Not racist, honest.” Says Reform UK. Despite her backtracking, the Runcorn and Helsby MP’s faux pas is both repulsive and shows her to be an utterly incompetent media spokesperson for a Party committed to publicly denying its racist foundations.
October 26, 2025 at 11:03 AM
“Not racist, honest.” Says Reform UK. Despite her backtracking, the Runcorn and Helsby MP’s faux pas is both repulsive and shows her to be an utterly incompetent media spokesperson for a Party committed to publicly denying its racist foundations.
“Trump says,” but have Israel and Hamas? With the Nobel Peace Prize judges deciding this year’s reecipient today I cannot help but wonder if Trump has called this now to boost his chances of receiving the award he is so desperate to get his hands on. Is he that crass…
October 9, 2025 at 6:08 AM
“Trump says,” but have Israel and Hamas? With the Nobel Peace Prize judges deciding this year’s reecipient today I cannot help but wonder if Trump has called this now to boost his chances of receiving the award he is so desperate to get his hands on. Is he that crass…
Mitchum found itself in an almighty reputation storm of its own making last week. Our Annie takes us through what happened, how the brand reacted, and why the whole sorry affair blew up in Mitchum's face: www.clearlypr.co.uk/insights/wha...
September 22, 2025 at 5:06 PM
Mitchum found itself in an almighty reputation storm of its own making last week. Our Annie takes us through what happened, how the brand reacted, and why the whole sorry affair blew up in Mitchum's face: www.clearlypr.co.uk/insights/wha...
Sanex has joined the long list of major brands facing ad bans for campaigns that are clearly insensitive and lack both cultural and emotional intelligence. Here are the lessons that brands need to adhere, or risk irreparable reputational damage: www.clearlypr.co.uk/insights/san...
August 20, 2025 at 12:14 PM
Sanex has joined the long list of major brands facing ad bans for campaigns that are clearly insensitive and lack both cultural and emotional intelligence. Here are the lessons that brands need to adhere, or risk irreparable reputational damage: www.clearlypr.co.uk/insights/san...
If you are banging your head against the wall because your current purpose-led messaging isn’t resonating with customers, chances are you are prioritising the wrong message: www.clearlypr.co.uk/insights/gre...
August 8, 2025 at 11:13 AM
If you are banging your head against the wall because your current purpose-led messaging isn’t resonating with customers, chances are you are prioritising the wrong message: www.clearlypr.co.uk/insights/gre...
In just four years, GB News has risen to become the UK’s most-watched TV news channel - overtaking BBC News and Sky News. This is a huge turning point for news broadcasting and a rocket up the proverbial for the PR industry: www.clearlypr.co.uk/insights/gb-...
August 7, 2025 at 9:10 AM
In just four years, GB News has risen to become the UK’s most-watched TV news channel - overtaking BBC News and Sky News. This is a huge turning point for news broadcasting and a rocket up the proverbial for the PR industry: www.clearlypr.co.uk/insights/gb-...
August 6, 2025 at 2:21 PM
While The Daily Mail and The S*n front pages today give priority to the far right anti-asylum demonstrators, The Guardian and Daily Express lead with incredibly powerful images and headlines: www.bbc.co.uk/news/article...
July 24, 2025 at 5:50 AM
While The Daily Mail and The S*n front pages today give priority to the far right anti-asylum demonstrators, The Guardian and Daily Express lead with incredibly powerful images and headlines: www.bbc.co.uk/news/article...
This is a top story on The Times website today. I am baffled as to how the individual’s educational background bears any relevance to his protest. His actions are the story, not his schooling.
July 21, 2025 at 5:50 AM
This is a top story on The Times website today. I am baffled as to how the individual’s educational background bears any relevance to his protest. His actions are the story, not his schooling.
It's a classic case of making sure that the words you use in your press statements or key note addresses are carefully considered. If they're not, as we can see here, they become fodder for the media seeking a great headline. Thames Water... who IS doing your PR? Blunder after blunder...
July 17, 2025 at 7:01 AM
It's a classic case of making sure that the words you use in your press statements or key note addresses are carefully considered. If they're not, as we can see here, they become fodder for the media seeking a great headline. Thames Water... who IS doing your PR? Blunder after blunder...
The Conservatives see this as the PM bowing down to Trump. I see it as the US President quite literally dropping a boo-boo and relying on the UK to help it out.
Same image, different perspectives.
Same image, different perspectives.
June 17, 2025 at 5:19 PM
The Conservatives see this as the PM bowing down to Trump. I see it as the US President quite literally dropping a boo-boo and relying on the UK to help it out.
Same image, different perspectives.
Same image, different perspectives.
Sir Kier Starmer and Donald Trump sign major trade deal between the two nations, but a bit of a boo-boo from the US president ensured it would be a memorable moment for all the wrong reasons. Sir Kier not bowing to his American counterpart, rather picking up the pieces… and not for the first time.
June 17, 2025 at 6:16 AM
Sir Kier Starmer and Donald Trump sign major trade deal between the two nations, but a bit of a boo-boo from the US president ensured it would be a memorable moment for all the wrong reasons. Sir Kier not bowing to his American counterpart, rather picking up the pieces… and not for the first time.
Trust the Daily Mail to lower the tone of its front page by showing a picture of Nadine Dorries in a bikini. Tasteless against the context of today's lead story. Even The S*n showed restraint.
June 13, 2025 at 8:32 AM
Trust the Daily Mail to lower the tone of its front page by showing a picture of Nadine Dorries in a bikini. Tasteless against the context of today's lead story. Even The S*n showed restraint.
TfL has banned what it calls a 'controversial' advert from Save the Children. The ad is part of a campaign calling for the two-child limit on Universal Credit to be scrapped. I kinda 'get' the rationale, but then... ahh no, I don't. Daft decision in my view.
June 10, 2025 at 1:04 PM
TfL has banned what it calls a 'controversial' advert from Save the Children. The ad is part of a campaign calling for the two-child limit on Universal Credit to be scrapped. I kinda 'get' the rationale, but then... ahh no, I don't. Daft decision in my view.
Looking forward to attending SXSW London on Tuesday next week. Anyone around in between sessions for a chinwag? www.sxswlondon.com
May 29, 2025 at 8:48 AM
Looking forward to attending SXSW London on Tuesday next week. Anyone around in between sessions for a chinwag? www.sxswlondon.com
“I was born in Southport. I grew up down the road in Formby. I’ve been a #Liverpool fan all my life.” Merseyside Police deserve huge credit for averting a potentially inflammatory series of events à la Southport riots through sound communication:
May 27, 2025 at 11:28 AM
“I was born in Southport. I grew up down the road in Formby. I’ve been a #Liverpool fan all my life.” Merseyside Police deserve huge credit for averting a potentially inflammatory series of events à la Southport riots through sound communication:
Hat tip to the Daily Star and my old employer the Daily Mirror for their stupendous front pages today:
May 8, 2025 at 8:06 AM
Hat tip to the Daily Star and my old employer the Daily Mirror for their stupendous front pages today:
The S*n has reported the biggest fall in audience numbers compared to any of the other Top 10 news outlets in the UK. Shame pressgazette.co.uk/media-audien...
May 7, 2025 at 7:31 AM
The S*n has reported the biggest fall in audience numbers compared to any of the other Top 10 news outlets in the UK. Shame pressgazette.co.uk/media-audien...
Hard to believe that this brilliant Carlsberg ad on the Underground is 10 years old. Creatively ingenious? Probably.
May 6, 2025 at 8:46 AM
Hard to believe that this brilliant Carlsberg ad on the Underground is 10 years old. Creatively ingenious? Probably.
Today it is reported that Tesla has announced it is seeking a new CEO to replace Elon Musk. Also today, Tesla denies stories reporting they are looking for a new CEO. So, which is it? Someone needs a comms team with the ability to communicate clearly (he says with a blatant nod to my agency 😆 ).
May 1, 2025 at 9:09 AM
Today it is reported that Tesla has announced it is seeking a new CEO to replace Elon Musk. Also today, Tesla denies stories reporting they are looking for a new CEO. So, which is it? Someone needs a comms team with the ability to communicate clearly (he says with a blatant nod to my agency 😆 ).
Headline of the day goes to METRO. Simplistically brilliant:
April 8, 2025 at 10:11 AM
Headline of the day goes to METRO. Simplistically brilliant:
This is brilliant from Boston Tea Party - an independent brand calling on those with the greatest market share to step up and use their influence to motivate their vastly superior customer base to rethink their purchasing habits. Good stuff.
March 19, 2025 at 1:32 PM
This is brilliant from Boston Tea Party - an independent brand calling on those with the greatest market share to step up and use their influence to motivate their vastly superior customer base to rethink their purchasing habits. Good stuff.
Today’s Morten Morland cartoon in @thetimes.com. The perfect summation of the situation, me thinks
March 2, 2025 at 9:11 AM
Today’s Morten Morland cartoon in @thetimes.com. The perfect summation of the situation, me thinks
Despise this click-bait style of journalism. Deliberately uncontextualised trash to win clicks. What the football pundit said was that Liverpool would become a "laughing stock" if they capitulated the title in the next 11 games. Which they won't:
February 24, 2025 at 2:06 PM
Despise this click-bait style of journalism. Deliberately uncontextualised trash to win clicks. What the football pundit said was that Liverpool would become a "laughing stock" if they capitulated the title in the next 11 games. Which they won't: