Peter Lucht
pklucht.bsky.social
Peter Lucht
@pklucht.bsky.social
Senior F500 comms leader — Head of comms for Citizens Financial Group. Father of 3, Jeep enthusiast, Red Sox fan. Views are my own.
Not. Okay.
Scoop: After the LA Times published a piece about Elon Musk that carried a headline owner Patrick Soon-Shiong didn't like, a new rule was implemented: Prior to publishing opinion stories, headlines must be emailed to Soon-Shiong, where he can then choose to weigh in. www.status.news/p/los-angele...
The Times They Are A-Changin’
Staffers at the Los Angeles Times described to Status a demoralized publication depleted of its spirit in which employees are "confused," "offended," and "frustrated."
www.status.news
December 5, 2024 at 4:13 PM
Sure sounds to me like earned media continues to matter…
LLMs rely on editorial content to gauge brand reputation

New research finds large language models source almost two-thirds of content on brand reputation from editorial coverage, while social media barely registers bit.ly/3BhHRtg
December 5, 2024 at 4:06 PM
Quick but very thought-provoking read…
Every year, Nieman Lab asks some of the smartest people in journalism to tell us what they think the next year in news will bring.

Find the first batch of 2025 predictions here:
Nieman Lab's Predictions for Journalism 2025
Each year, we ask some of the smartest people in journalism and digital media what they think is coming in the next 12 months. Here’s what they had to say.
buff.ly
December 5, 2024 at 12:47 PM