Dan
@pizzaboyboyboy.bsky.social
Creative Studio Owner | South Coast UK
happypizza.studio/book
happypizza.studio/book
Designers have been intrigued by our branding process, especially the love/hate exploration for logos.
It took us a year to figure it out, but now we're not changing a thing bout it because it works well.
It took us a year to figure it out, but now we're not changing a thing bout it because it works well.
February 10, 2026 at 5:56 PM
Designers have been intrigued by our branding process, especially the love/hate exploration for logos.
It took us a year to figure it out, but now we're not changing a thing bout it because it works well.
It took us a year to figure it out, but now we're not changing a thing bout it because it works well.
Luke and I spent 10 hours nonstop designing the Coderabbit station takeover, and it's finally live!
Celebrating it with a pepperoni pizza tonight.
Celebrating it with a pepperoni pizza tonight.
February 4, 2026 at 6:04 PM
Luke and I spent 10 hours nonstop designing the Coderabbit station takeover, and it's finally live!
Celebrating it with a pepperoni pizza tonight.
Celebrating it with a pepperoni pizza tonight.
This website was signed off, and handed over.
I’ll walk you through the process that me and Ana went through:
I started with research and direction-finding.
Did a deep dive into their competitors and took inspiration from what they did well (and did wrong).
I’ll walk you through the process that me and Ana went through:
I started with research and direction-finding.
Did a deep dive into their competitors and took inspiration from what they did well (and did wrong).
February 1, 2026 at 7:58 PM
This website was signed off, and handed over.
I’ll walk you through the process that me and Ana went through:
I started with research and direction-finding.
Did a deep dive into their competitors and took inspiration from what they did well (and did wrong).
I’ll walk you through the process that me and Ana went through:
I started with research and direction-finding.
Did a deep dive into their competitors and took inspiration from what they did well (and did wrong).
How we create unique branding for clients is by seeking inspiration from the outside world.
That’s how we design differently from everyone else.
That’s how we design differently from everyone else.
January 26, 2026 at 7:57 PM
How we create unique branding for clients is by seeking inspiration from the outside world.
That’s how we design differently from everyone else.
That’s how we design differently from everyone else.
After designing for many SF- and YC-backed startups, I noticed how much they value speed.
The startup world is so fast, everyone's launching in weeks and needs their designs like yesterday.
The startup world is so fast, everyone's launching in weeks and needs their designs like yesterday.
January 24, 2026 at 7:56 PM
After designing for many SF- and YC-backed startups, I noticed how much they value speed.
The startup world is so fast, everyone's launching in weeks and needs their designs like yesterday.
The startup world is so fast, everyone's launching in weeks and needs their designs like yesterday.
This week, we closed 2 clients out of 3 for a branding sprint:
1. YC startup raising for Series A
No-shows after rescheduling.
2. Web series
Super cool project, like Hot Ones but for Silicon Valley; they reached out to us after seeing our work on X.
1. YC startup raising for Series A
No-shows after rescheduling.
2. Web series
Super cool project, like Hot Ones but for Silicon Valley; they reached out to us after seeing our work on X.
January 24, 2026 at 5:56 PM
This week, we closed 2 clients out of 3 for a branding sprint:
1. YC startup raising for Series A
No-shows after rescheduling.
2. Web series
Super cool project, like Hot Ones but for Silicon Valley; they reached out to us after seeing our work on X.
1. YC startup raising for Series A
No-shows after rescheduling.
2. Web series
Super cool project, like Hot Ones but for Silicon Valley; they reached out to us after seeing our work on X.
We haven't gone to a second branding round in a long time, because we're good at discovery.
We take so much care at the start, ask tons of questions, and explain the ideas so well that clients really understand where we are coming from.
We take so much care at the start, ask tons of questions, and explain the ideas so well that clients really understand where we are coming from.
January 23, 2026 at 8:00 PM
We haven't gone to a second branding round in a long time, because we're good at discovery.
We take so much care at the start, ask tons of questions, and explain the ideas so well that clients really understand where we are coming from.
We take so much care at the start, ask tons of questions, and explain the ideas so well that clients really understand where we are coming from.
There's a test we do to see if we nailed the branding:
We put the design into the approved mood board.
If it blends in perfectly, we know we got it right.
We put the design into the approved mood board.
If it blends in perfectly, we know we got it right.
January 22, 2026 at 6:01 PM
There's a test we do to see if we nailed the branding:
We put the design into the approved mood board.
If it blends in perfectly, we know we got it right.
We put the design into the approved mood board.
If it blends in perfectly, we know we got it right.
Our studio signed CodeRabbit as a design partner in 2025.
So far, we have done:
- Logo re-design (best logo re-design of all-time)
- Merch
- Physical product (still unreleased)
- Social media ads
- Motion and 3D work
- Website redesign
- SF buses advertising
- Billboards & Station Ads
So far, we have done:
- Logo re-design (best logo re-design of all-time)
- Merch
- Physical product (still unreleased)
- Social media ads
- Motion and 3D work
- Website redesign
- SF buses advertising
- Billboards & Station Ads
January 15, 2026 at 7:56 PM
Our studio signed CodeRabbit as a design partner in 2025.
So far, we have done:
- Logo re-design (best logo re-design of all-time)
- Merch
- Physical product (still unreleased)
- Social media ads
- Motion and 3D work
- Website redesign
- SF buses advertising
- Billboards & Station Ads
So far, we have done:
- Logo re-design (best logo re-design of all-time)
- Merch
- Physical product (still unreleased)
- Social media ads
- Motion and 3D work
- Website redesign
- SF buses advertising
- Billboards & Station Ads
I started my business to work less, not more.
These people grinding 24/7 drive me insane.
"Sacrificed my weekends for 6 months straight."
Cool, you are just in a 9-5. Even worse, working overtime without the benefits.
Why would I run a business if I'd be working more than in my 9-5?
These people grinding 24/7 drive me insane.
"Sacrificed my weekends for 6 months straight."
Cool, you are just in a 9-5. Even worse, working overtime without the benefits.
Why would I run a business if I'd be working more than in my 9-5?
January 14, 2026 at 6:01 PM
I started my business to work less, not more.
These people grinding 24/7 drive me insane.
"Sacrificed my weekends for 6 months straight."
Cool, you are just in a 9-5. Even worse, working overtime without the benefits.
Why would I run a business if I'd be working more than in my 9-5?
These people grinding 24/7 drive me insane.
"Sacrificed my weekends for 6 months straight."
Cool, you are just in a 9-5. Even worse, working overtime without the benefits.
Why would I run a business if I'd be working more than in my 9-5?
We delivered branding for an SF client in a week, now, they're back for marketing assets, merch and potentially a website design.
I wanted to play Arc Raiders in my pants, now I gotta work more, please help.
(p.s. I love my job)
I wanted to play Arc Raiders in my pants, now I gotta work more, please help.
(p.s. I love my job)
January 12, 2026 at 6:00 PM
We delivered branding for an SF client in a week, now, they're back for marketing assets, merch and potentially a website design.
I wanted to play Arc Raiders in my pants, now I gotta work more, please help.
(p.s. I love my job)
I wanted to play Arc Raiders in my pants, now I gotta work more, please help.
(p.s. I love my job)
I'd happily take a $5K branding project that I enjoy than a $10K one that I don't.
Projects have to be fun, otherwise, what's the point?
Doing boring, generic, safe branding is not for me.
I'd rather do some fun hand-drawn mascots, or unconventional projects.
Projects have to be fun, otherwise, what's the point?
Doing boring, generic, safe branding is not for me.
I'd rather do some fun hand-drawn mascots, or unconventional projects.
January 7, 2026 at 6:02 PM
I'd happily take a $5K branding project that I enjoy than a $10K one that I don't.
Projects have to be fun, otherwise, what's the point?
Doing boring, generic, safe branding is not for me.
I'd rather do some fun hand-drawn mascots, or unconventional projects.
Projects have to be fun, otherwise, what's the point?
Doing boring, generic, safe branding is not for me.
I'd rather do some fun hand-drawn mascots, or unconventional projects.
I've been running my design studio for a year now, but I barely talk about the work we do and how we do it
But moving into 2026, that's changing
You will see the same amount of memes, but more design and business stuff
Get ready
But moving into 2026, that's changing
You will see the same amount of memes, but more design and business stuff
Get ready
December 21, 2025 at 8:58 PM
I've been running my design studio for a year now, but I barely talk about the work we do and how we do it
But moving into 2026, that's changing
You will see the same amount of memes, but more design and business stuff
Get ready
But moving into 2026, that's changing
You will see the same amount of memes, but more design and business stuff
Get ready
An important lesson that is best learnt early is not too get too attached to your concepts.
We've spent weeks working on logo and brand concepts just for a client to tear it to pieces in 5 minutes.
Take our current project for example:
> Spent a whole refining a presenting a single concept
We've spent weeks working on logo and brand concepts just for a client to tear it to pieces in 5 minutes.
Take our current project for example:
> Spent a whole refining a presenting a single concept
December 20, 2025 at 9:01 PM
An important lesson that is best learnt early is not too get too attached to your concepts.
We've spent weeks working on logo and brand concepts just for a client to tear it to pieces in 5 minutes.
Take our current project for example:
> Spent a whole refining a presenting a single concept
We've spent weeks working on logo and brand concepts just for a client to tear it to pieces in 5 minutes.
Take our current project for example:
> Spent a whole refining a presenting a single concept
The final logo vs The concepts
December 18, 2025 at 11:09 PM
The final logo vs The concepts
Old CodeRabbit logo to new CodeRabbit logo!
Yes it’s intentionally poor quality because I enjoy the line boils 😂
Also I’m practicing hiding the transitions in the speed I.e there’s no “in-between” frame!
Yes it’s intentionally poor quality because I enjoy the line boils 😂
Also I’m practicing hiding the transitions in the speed I.e there’s no “in-between” frame!
September 30, 2025 at 7:21 AM
Old CodeRabbit logo to new CodeRabbit logo!
Yes it’s intentionally poor quality because I enjoy the line boils 😂
Also I’m practicing hiding the transitions in the speed I.e there’s no “in-between” frame!
Yes it’s intentionally poor quality because I enjoy the line boils 😂
Also I’m practicing hiding the transitions in the speed I.e there’s no “in-between” frame!
“If you like a lot of chocolate on your biscuit, join our club!”
August 23, 2025 at 6:20 AM
“If you like a lot of chocolate on your biscuit, join our club!”
Do you send post-project gifts to your clients?
Is it too much?
Is it weird?
Well, we're going to start doing it.
Is it too much?
Is it weird?
Well, we're going to start doing it.
August 22, 2025 at 10:40 PM
Do you send post-project gifts to your clients?
Is it too much?
Is it weird?
Well, we're going to start doing it.
Is it too much?
Is it weird?
Well, we're going to start doing it.
You built something complex.
Now make it explainable.
Simplicity increases trust but not at the expense of accuracy.
Now make it explainable.
Simplicity increases trust but not at the expense of accuracy.
August 21, 2025 at 3:05 PM
You built something complex.
Now make it explainable.
Simplicity increases trust but not at the expense of accuracy.
Now make it explainable.
Simplicity increases trust but not at the expense of accuracy.
What kind of vibe does this palette give to you?
August 20, 2025 at 12:06 PM
What kind of vibe does this palette give to you?
High quality mockups for a current branding client 👒
August 20, 2025 at 10:01 AM
High quality mockups for a current branding client 👒
Just picked this up for my journey home, hopefully I can incorporate something from it next week.
I like to work week to week
If I don’t feel a week went very well, then I’ll reset over the weekend and hit the next one different
✌️
I like to work week to week
If I don’t feel a week went very well, then I’ll reset over the weekend and hit the next one different
✌️
June 13, 2025 at 4:18 PM
Just picked this up for my journey home, hopefully I can incorporate something from it next week.
I like to work week to week
If I don’t feel a week went very well, then I’ll reset over the weekend and hit the next one different
✌️
I like to work week to week
If I don’t feel a week went very well, then I’ll reset over the weekend and hit the next one different
✌️
Pattern fill is still pretty unknown and utilised in @figma.com so here’s a fast little explainer!
June 9, 2025 at 5:16 PM
Pattern fill is still pretty unknown and utilised in @figma.com so here’s a fast little explainer!
Figma launched their MCP server in beta yesterday so I gave it a try ✌️
June 5, 2025 at 3:06 PM
Figma launched their MCP server in beta yesterday so I gave it a try ✌️
