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pigmint 🍉
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edzitron.com
Sora 2 is also unbelievably expensive, costing OpenAI at least $5 per 10 second video - and likely more considering Sora 2 also generates synced-up audio. OpenAI loses one subscriber's revenue *every four images generated*. It's unbelievably stupid.
www.wheresyoured.at/sora2-openai...
Sora 2 Is Unbelievably Expensive, With Each Video Costing $5 Of Compute and Users Allowed To Generate 100 Videos Every 24 Hours — Meaning OpenAI Will Lose A Month’s Subscription Revenue Every Four Videos Generated Let’s establish some facts: Once you have access to Sora 2, you can generate what appears to be an unlimited amount of videos, at least on a $20-a-month subscription, and OpenAI has promised “generous limits” for a non-specific amount of time. Every Sora 2 generation is at 1280x704 — a variant of 720p resolution — and every single one is 10 seconds long, even if you ask it to generate a longer one. Each video appears to have sound, whether or not you asked for it. It takes about a minute to generate each video. Now, I’m a curious little critter, so I found that Microsoft actually publishes the prices of using Sora on its Azure AI Foundry page if you select “US East 2” as your region. To be clear, this is the pricing for the first Sora model, rather than Sora 2, which is likely more expensive. Nevertheless, based on Azure’s pricing, it’s likely that each Sora 2 generation is priced at the “720 Global” rate of 50 cents a second, meaning that each video generated on Sora 2 costs $5 in compute, if not more, because it’s very likely that OpenAI’s costs are more than it charges on an API basis. Now, according to The Information, OpenAI’s gross margins were projected to be 50% this year, meaning that even in the most kindly, sweet maths of all time, it’s annihilating all of its margin in two generations, and another subscriber’s margins in two more. I also understand that some may argue that OpenAI’s costs “might not be as bad,” and there’s no evidence that this is the case. Sora 2, by OpenAI’s own description, is a “video and audio generation model,” suggesting it’s one main model rather than a combination with its audio-generation models it released earlier this year.
October 3, 2025 at 4:48 PM