3) The thing somehow resolves itself without anyone prioritising it. Maybe it wasn’t a real thing, or possibly it was a quite different thing. But it’s okay. It’s gone now.

(even in the face of a growing evidence base that people will not prioritise the thing)

2) The people listening do not prioritise the thing. The thing doesn’t happen. In the next meeting people are told about the terrible thing that happened because we didn’t prioritise this thing, or are just asked once again to prioritise the thing.

1) The people listening prioritise the thing. The thing then happens, and our lives continue.