For anyone building in technical B2B spaces, design is not just about aesthetics—it’s a strategic advantage.

Trusting design to lead. And maybe the most important part, surround yourself with the best colleagues possible (Maca, Paula y @alberto.design )

In B2B, especially in technical spaces like data management, design is often overlooked. Functionality gets the spotlight, while user experience takes a back seat.

Here, we shifted the vision and we were totally agree that design should be a core driver of the company.

Designing a product from scratch is challenging. It’s creating a vision where design, user experience, and technical excellence worked together.

Designing a highly technical, pure B2B product with design at its core? That’s even harder.

Building Onum from scratch have given us ton of learnings 🧵