Phil Solis
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Phil Solis
@philsolis.bsky.social
Research Director / industry analyst @ IDC covering PC, tablet, and smartphone processors and accelerators, including integrated and discrete GPUs and NPUs ... and wireless & mobile connectivity technologies. NYC Metro (Long Island)
Ha! OK. That is relieving to hear. I think I readily believed it because of some of the enterprise features companies push for and get.
October 29, 2025 at 5:45 PM
Then you can't take notes on your PC, reference documents (slide decks, Excel files, web pages, notes) for needed information. This might make sense for only a small subset of types of meetings.
October 29, 2025 at 4:22 PM
Reposted by Phil Solis
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January 23, 2025 at 11:34 PM
A lot of this depends on how much it will be running in the first place, and then how much power savings are gained (or latency reduced) on an NPU vs a CPU. Today it just doesn't matter so much but it eventually will.
October 17, 2025 at 10:18 PM
It's good that Microsoft is doing this now. They can see at scale how different applications perform on different platforms with real-world usage. This is also similar to how genAI required a 30+ TOPS (Int8) NPU on a smartphone to run genAI applications, but Google did it with ~4 TOPS.
October 17, 2025 at 10:17 PM
The direction Microsoft is headed with CoPilot+ will require NPUs, but they aren't really needed right now. Even applications running on newer CPU cores are more efficient because of things like Arm Kleidi and SME2, for example, but are not as efficient as NPUs can be.
October 17, 2025 at 10:11 PM
As agentic AI applications are used more often or always running in background, a device w/o NPU will be at a disadvantage. GPU is more powerful & will be used as needed, but uses more power consumption - except for newer GPU cores designed with smaller AI compute cores within like embedded NPUs.
October 17, 2025 at 10:08 PM
If battery life is important, then leveraging the NPU is key. For applications used occasionally, it will not matter. For someone doing many video calls and using eye tracking (to make it look like you are looking at the camera and not somewhere else on your screen (like other people speaking).
October 17, 2025 at 10:04 PM
Many third party smartphone applications just run on the CPU because the developers do not have the bandwidth/resources to develop for many different NPUs. CPU is easiest to develop software for, GPU is harder, NPU is the hardest. But for many AI workloads NPU is the most efficient.
October 17, 2025 at 10:02 PM
And to make it more fun, NPU TOPS is less important than the size of memory, and the speed of memory - especially the bandwidth between the NPU and memory. That's why many newer SOC designs have doubled the interconnect bandwidth or more, and why some RISC-V companies have orders of magnitude more.
September 19, 2025 at 2:53 PM
It is widely accepted that agentic AI agents that are always running will have to run on the NPU, and when they need more power they can use the CPU and GPU. And the NPU is required to be a CoPilot (<40 TOPS Int8) or CoPilot+ (>40 TOPS Int8) Windows PC now.
September 19, 2025 at 2:51 PM
There might just be a little bit of tension at most. It's really up to developers, though SDKs will be steer them. Generally, from APU to GPU to NPU, the workloads are more general to more specific, higher power consumption to lower power consumption, easier to use to harder to use.
September 19, 2025 at 2:49 PM
I am assuming this would only be for some portion. That might be the higher end (but not the highest end that gets used with dGPU) only, or it might be mixed within the higher end.
September 19, 2025 at 2:44 PM
For clients of my research, I have a bit more that I say about Apple's chips including the N1:
my.idc.com/getdoc.jsp?c...
Apple Continues to Expand Its Captive Semiconductor Use and Modernizes Its GPU for AI Workloads
IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets.
my.idc.com
September 16, 2025 at 4:00 AM