Phil Masiello Biz Growth Coach
@philmasiello.com
Veteran founder focused on the mechanics of scale | 4x exits over 30 years | sharing lessons on profitable growth and operational truths. | CEO CrunchGrowth Agency
Its not the economy that causes business failures. It is stagnation. It is a business not paying attention to the customer and the business environment. They stopped meeting the customer needs.
#TheWhyBehindTheBuy #businessmindset #businessgrowth #pivot #CustomerFocused
#TheWhyBehindTheBuy #businessmindset #businessgrowth #pivot #CustomerFocused
January 15, 2026 at 2:25 PM
Its not the economy that causes business failures. It is stagnation. It is a business not paying attention to the customer and the business environment. They stopped meeting the customer needs.
#TheWhyBehindTheBuy #businessmindset #businessgrowth #pivot #CustomerFocused
#TheWhyBehindTheBuy #businessmindset #businessgrowth #pivot #CustomerFocused
Stop selling the "What" and start selling the "Why."
Most brands spend 90% of their ad budget listing specs, features, and technical details. But here’s the reality: People don’t buy products; they buy better versions of themselves.
#advertising #ctv #thewhybehindthebuy #betterads
Most brands spend 90% of their ad budget listing specs, features, and technical details. But here’s the reality: People don’t buy products; they buy better versions of themselves.
#advertising #ctv #thewhybehindthebuy #betterads
January 14, 2026 at 2:30 PM
Stop selling the "What" and start selling the "Why."
Most brands spend 90% of their ad budget listing specs, features, and technical details. But here’s the reality: People don’t buy products; they buy better versions of themselves.
#advertising #ctv #thewhybehindthebuy #betterads
Most brands spend 90% of their ad budget listing specs, features, and technical details. But here’s the reality: People don’t buy products; they buy better versions of themselves.
#advertising #ctv #thewhybehindthebuy #betterads
CTV ads are getting the best returns of any ad platform. And the costs have come down so much that it is accessible to even the smallest brand. #ctv #ottchannels #connectedtvads #advertising
January 13, 2026 at 3:16 PM
CTV ads are getting the best returns of any ad platform. And the costs have come down so much that it is accessible to even the smallest brand. #ctv #ottchannels #connectedtvads #advertising
Founders hit a ceiling when they hoard decisions.
build workflows to make decisions and get your time back. That is how your team gets stronger and you can get an actual AI Payback.
Show→https://youtube.com/live/ATfmgif_tLY?feature=share
#Leadership #Delegation #ScaleUp #FounderLife #ai
build workflows to make decisions and get your time back. That is how your team gets stronger and you can get an actual AI Payback.
Show→https://youtube.com/live/ATfmgif_tLY?feature=share
#Leadership #Delegation #ScaleUp #FounderLife #ai
January 8, 2026 at 3:52 PM
Founders hit a ceiling when they hoard decisions.
build workflows to make decisions and get your time back. That is how your team gets stronger and you can get an actual AI Payback.
Show→https://youtube.com/live/ATfmgif_tLY?feature=share
#Leadership #Delegation #ScaleUp #FounderLife #ai
build workflows to make decisions and get your time back. That is how your team gets stronger and you can get an actual AI Payback.
Show→https://youtube.com/live/ATfmgif_tLY?feature=share
#Leadership #Delegation #ScaleUp #FounderLife #ai
AI won’t replace you. It will amplify your skills if you practice.
On last weeks show, we features Tom Nassr from XRay.Tech low/no-code + AI makes business building more accessible
Full episode here: lnkd.in/enmVZxFH
#AI #NoCode #LowCode #WorkflowDesign #Automation #Entrepreneurship #FounderLife
On last weeks show, we features Tom Nassr from XRay.Tech low/no-code + AI makes business building more accessible
Full episode here: lnkd.in/enmVZxFH
#AI #NoCode #LowCode #WorkflowDesign #Automation #Entrepreneurship #FounderLife
January 7, 2026 at 5:18 PM
AI won’t replace you. It will amplify your skills if you practice.
On last weeks show, we features Tom Nassr from XRay.Tech low/no-code + AI makes business building more accessible
Full episode here: lnkd.in/enmVZxFH
#AI #NoCode #LowCode #WorkflowDesign #Automation #Entrepreneurship #FounderLife
On last weeks show, we features Tom Nassr from XRay.Tech low/no-code + AI makes business building more accessible
Full episode here: lnkd.in/enmVZxFH
#AI #NoCode #LowCode #WorkflowDesign #Automation #Entrepreneurship #FounderLife
Founders, Stop trying to validate your idea with friends and family
Your mom and your buddies are not your market. Get 10 random people to pay money for your product and find out what they like and dont like about it.
That is validation
#startup #entrepreneur #founder #coaching #startuplife
Your mom and your buddies are not your market. Get 10 random people to pay money for your product and find out what they like and dont like about it.
That is validation
#startup #entrepreneur #founder #coaching #startuplife
January 6, 2026 at 3:17 PM
Founders, Stop trying to validate your idea with friends and family
Your mom and your buddies are not your market. Get 10 random people to pay money for your product and find out what they like and dont like about it.
That is validation
#startup #entrepreneur #founder #coaching #startuplife
Your mom and your buddies are not your market. Get 10 random people to pay money for your product and find out what they like and dont like about it.
That is validation
#startup #entrepreneur #founder #coaching #startuplife
Founders: stop overcomplicating this.
3 Beats: 1) The PAIN 2) The FIX 3) The EXAMPLE
If you’re stuck on Validation DM me and .
Follow for daily startup fixes.#startup #entrepreneur #smallbusiness #founder #businessgrowth #marketingtips #startuplife #ecommerce #sales #buildinpublic
3 Beats: 1) The PAIN 2) The FIX 3) The EXAMPLE
If you’re stuck on Validation DM me and .
Follow for daily startup fixes.#startup #entrepreneur #smallbusiness #founder #businessgrowth #marketingtips #startuplife #ecommerce #sales #buildinpublic
January 5, 2026 at 3:41 PM
Founders: stop overcomplicating this.
3 Beats: 1) The PAIN 2) The FIX 3) The EXAMPLE
If you’re stuck on Validation DM me and .
Follow for daily startup fixes.#startup #entrepreneur #smallbusiness #founder #businessgrowth #marketingtips #startuplife #ecommerce #sales #buildinpublic
3 Beats: 1) The PAIN 2) The FIX 3) The EXAMPLE
If you’re stuck on Validation DM me and .
Follow for daily startup fixes.#startup #entrepreneur #smallbusiness #founder #businessgrowth #marketingtips #startuplife #ecommerce #sales #buildinpublic
Happy New Year
December 31, 2025 at 11:04 PM
Happy New Year
Stop launching products that sound exactly like your competitors.
If you’re struggling with sales, your Unique Value Proposition (UVP) is probably weak.
drop your current UVP draft in the comments! I'll give feedback
#UVP #StartupStrategy #CustomerDiscovery #FounderLife #Entrepreneurship
If you’re struggling with sales, your Unique Value Proposition (UVP) is probably weak.
drop your current UVP draft in the comments! I'll give feedback
#UVP #StartupStrategy #CustomerDiscovery #FounderLife #Entrepreneurship
December 30, 2025 at 6:39 PM
Stop launching products that sound exactly like your competitors.
If you’re struggling with sales, your Unique Value Proposition (UVP) is probably weak.
drop your current UVP draft in the comments! I'll give feedback
#UVP #StartupStrategy #CustomerDiscovery #FounderLife #Entrepreneurship
If you’re struggling with sales, your Unique Value Proposition (UVP) is probably weak.
drop your current UVP draft in the comments! I'll give feedback
#UVP #StartupStrategy #CustomerDiscovery #FounderLife #Entrepreneurship
December 26, 2025 at 7:45 PM
December 25, 2025 at 6:00 PM
Here are the tips and strategies why your ads dont work. Watch the full video here.
youtu.be/HIEYQIgA9HY
#coaching #startuptips #advertising
youtu.be/HIEYQIgA9HY
#coaching #startuptips #advertising
December 23, 2025 at 3:05 PM
Here are the tips and strategies why your ads dont work. Watch the full video here.
youtu.be/HIEYQIgA9HY
#coaching #startuptips #advertising
youtu.be/HIEYQIgA9HY
#coaching #startuptips #advertising
After reviewing thousands of ads. This is why your ads don’t work. It’s not your creative. It’s your message.
Before you build anymore creative, watch this video.
how to lower your ROAS and get more sales.
link to the full video. youtu.be/HIEYQIgA9HY?...
#advertisingtips #digitalmarketing
Before you build anymore creative, watch this video.
how to lower your ROAS and get more sales.
link to the full video. youtu.be/HIEYQIgA9HY?...
#advertisingtips #digitalmarketing
December 17, 2025 at 2:33 PM
After reviewing thousands of ads. This is why your ads don’t work. It’s not your creative. It’s your message.
Before you build anymore creative, watch this video.
how to lower your ROAS and get more sales.
link to the full video. youtu.be/HIEYQIgA9HY?...
#advertisingtips #digitalmarketing
Before you build anymore creative, watch this video.
how to lower your ROAS and get more sales.
link to the full video. youtu.be/HIEYQIgA9HY?...
#advertisingtips #digitalmarketing
December 11, 2025 at 3:08 PM
December 9, 2025 at 2:19 PM
Get coaching from someone who has actually built and scaled businesses. Contact Phil
December 8, 2025 at 6:07 PM
Get coaching from someone who has actually built and scaled businesses. Contact Phil
The "Applause Trap" is killing your progress.
Too many founder groups and masterminds turn into pat-on-the-back sessions. But that doesn't move the needle.
If you aren’t leaving with a specific action items change the group or change the agenda.
#hardtruth
#actionoverapplause #wintheweek
#coaching
Too many founder groups and masterminds turn into pat-on-the-back sessions. But that doesn't move the needle.
If you aren’t leaving with a specific action items change the group or change the agenda.
#hardtruth
#actionoverapplause #wintheweek
#coaching
December 5, 2025 at 2:53 PM
The "Applause Trap" is killing your progress.
Too many founder groups and masterminds turn into pat-on-the-back sessions. But that doesn't move the needle.
If you aren’t leaving with a specific action items change the group or change the agenda.
#hardtruth
#actionoverapplause #wintheweek
#coaching
Too many founder groups and masterminds turn into pat-on-the-back sessions. But that doesn't move the needle.
If you aren’t leaving with a specific action items change the group or change the agenda.
#hardtruth
#actionoverapplause #wintheweek
#coaching
Building the right team is harder than starting a business. Here are Actionable Tips to Build Your High-Achieving Team.
Define and Non-Negotiate Your Standards
Conduct a "Bus Seat" Audit.
Address Mediocrity Swiftly.
Define and Non-Negotiate Your Standards
Conduct a "Bus Seat" Audit.
Address Mediocrity Swiftly.
November 28, 2025 at 2:24 PM
Building the right team is harder than starting a business. Here are Actionable Tips to Build Your High-Achieving Team.
Define and Non-Negotiate Your Standards
Conduct a "Bus Seat" Audit.
Address Mediocrity Swiftly.
Define and Non-Negotiate Your Standards
Conduct a "Bus Seat" Audit.
Address Mediocrity Swiftly.