Robert Richardson at PeakZebra
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peakzebra.bsky.social
Robert Richardson at PeakZebra
@peakzebra.bsky.social
PeakZebra blocks build apps on WordPress.
I think the payment approach for newsletters/online communities/private podcasts may be fine in a world where someone only has a couple subs. But right now there are too many and it adds up to numbers that aren't sustainable. I suspect I'll be writing about this on CreatorPercolator.com.
Creator Percolator – Building your optimal tool stack as a content pro
CreatorPercolator.com
November 26, 2025 at 5:17 PM
There's a clear divide among OG's and newer arrivals at Substack. But what really drives the divide is Substack's own decisions to move things like podcasts, chats, and a sort of a long-form Twitter social media stream to the platform.

Discussed in the latest issue of CreatorPercolator.com.
Creator Percolator – Building your optimal tool stack as a content pro
CreatorPercolator.com
November 25, 2025 at 6:41 PM
Beehiiv introduced a bunch of stuff a few days ago...

Some things were already there
Some things don't arrive til Q1
But a few things were new, actually there, and definitely of interest

Sort them out with me in CreatorPercolator, next issue out on Tuesday. Sign up at CreatorPercolator.com
Creator Percolator – Building your optimal tool stack as a content pro
CreatorPercolator.com
November 23, 2025 at 4:30 PM
The U.S. appears to be politically more unhinged by the day, but it's still a pretty good time for creators of things like newsletters and podcasts and so on, which is a comfort in a way. CreatorPercolator.com, for creators figuring out their tool stack.
Creator Percolator – Building your optimal tool stack as a content pro
CreatorPercolator.com
November 20, 2025 at 8:33 PM
The inaugural Creator Percolator newsletter introduces a framework for figuring out where different tools fit into a workflow. CreatorPercolator.com
November 20, 2025 at 2:29 PM
I did a thing, namely launching a newsletter about how creators (newsletterists, membership site builders, course makers) can combine and interconnect all the various tools they need as their business builds out. CreatorPercolator.com Would love it if you gave it a whirl.
Creator Percolator – Building your optimal tool stack as a content pro
CreatorPercolator.com
November 19, 2025 at 4:31 PM
Thought I'd share a sub-three-minute video walkthrough of the PeakZebra toolset: vimeo.com/1100407577?s... ... #buildinpublic
pz-walkthrough
This is "pz-walkthrough" by Robert Richardson on Vimeo, the home for high quality videos and the people who love them.
vimeo.com
September 7, 2025 at 7:30 PM
If my newsletter creator platform includes your own website (a full WordPress site), and if I want an option for people sending free newsletters, what low monthly price seems reasonable given that you get a hosted WordPress site? #buildinpublic
September 7, 2025 at 12:35 PM
I look a week into the future and I see... whatever's in my @buffer queue.
August 31, 2025 at 6:01 PM
End of the month... Again with the frigging KPI's.
August 31, 2025 at 2:02 PM
If a platform can ban you, demonetize you, or change the rules overnight…
August 30, 2025 at 5:03 PM
WordPress is powerful. But setting it up for a paid newsletter?
Plugins, payments, design… I've got it all wrapped up for you.
August 30, 2025 at 2:02 PM
I daresay there will be some interest in Matt's keynote this afternoon at #WCUS.
August 29, 2025 at 8:01 PM
Not in Portland for #WCUS25. Grateful for live feed.
August 29, 2025 at 1:02 PM
A list of newsletter creator pain points... Go!
August 28, 2025 at 9:01 PM
I'm intrigued by Substack's addition of "Notes," which are basically a twitter-style (with long tweets) social media feed. On the one hand, it's more or less the opposite of encouraging long form, thoughtful writing. On the other hand, it adds vitality. Thoughts?
August 28, 2025 at 2:03 PM
Nobody needs to reinvent #WordPress. They just need to make it vastly easier for people who don't care about web tech to use, right out of the box. Which I'm working on.
August 27, 2025 at 6:01 PM
I wrote a 28-page PDF on leaving Substack and moving your creator operation to WordPress. Freedom costs less. Download from peakzebra.com
PeakZebra
peakzebra.com
August 27, 2025 at 3:25 PM
My vision is that PeakZebra grows as your creative business grows.
August 27, 2025 at 1:02 PM
Imagine logging in to WordPress and everything is already done:
✅ Newsletter plugin installed
✅ Paid subscriptions configured
✅ Starter design ready
August 26, 2025 at 7:01 PM
Platforms come and go. Your website is forever. (whatever "forever" means on the internet--to be determined)
August 26, 2025 at 3:03 PM
PeakZebra is built for creators who think bigger than one platform.
August 25, 2025 at 6:00 PM
Substack takes 10%. WordPress takes your time.
PeakZebra takes… the setup off your plate.
August 25, 2025 at 2:01 PM
Tired of renting space on platforms like Substack? 🏠
I’m building PeakZebra — your own WordPress-based option for paid newsletters.
August 24, 2025 at 8:00 PM