So while the numbers on paper are better looking the overall impact is worse by all of the other things they are doing. People hate us now and want to punish us and him. So yes we have a cheaper product but our brand is toxic. Where is the “winning” in that?

UK doesn’t want to buy our shit so we aren’t going to increase our exporting to them but we will be paying more for anything we do buy from them.

Not even sure that is true. He is such a disappointment.