In the ever-evolving landscape of advertising and media buying, the integration of artificial intelligence (AI) has become a game-changer. AI technologies, such as machine learning and natural language processing, have revolutionized the way creative advertising campaigns are conceptualized, executed, and optimized. In this article, we will explore the transformative role of AI in creative advertising and media buying, and how it is reshaping the industry for the better. Enhancing Creative Processes with AI Traditionally, the creative process in advertising has...