That one small change cut our business delivery failure rate to 3.7% in a month ✌️

A lesson in:

A) The importance of looking at your data

B) How Occam's razor can often apply to product development 😅

Sometimes, the fix needs to be big and complex. Other times, it can be very simple.

In this case, all we had to do was recognise when an address was a business and limit deliveries to a 9am–5pm window.

What was going wrong?

Turns out, we were treating business addresses the same as residential ones, attempting deliveries outside working hours when no one was there.

A total waste of time, energy and, most importantly, a missed delivery.

And why did we do that?

Once a month, our team steps away from the daily grind to recharge with something fun.

We call it 'Recharge Day'.

BUT there's a catch – two, in fact:

- Our team plan what they get up to
- It all has to happen on Packfleet's time, not theirs

(And when your social media person is running a day behind the rest of the Internet 🙃)

From now on, across our tracking pages, emails and SMS, the merchants we work with can build a seamless, on-brand experience with every delivery.

We're talking brand colours, logo and tone of voice.

The way we look at it, it’s your delivery.

Now, it's delivered your way with your brand ✌️

Every delivery is packed with customer touchpoints. But too often, businesses can’t make them their own.

That means missed opportunities for brand building and delighting customers – round the clock, every day.

Well, not anymore ❌

Well there we have it!