If a picture is worth a thousand words, then a video is worth a million. In 2025, video marketing is no longer a trend - it's the bedrock of any effective digital marketing strategy. Whether you're a ...

If I've learned one thing throughout my career it's that the role of a leader today is more challenging than it has ever been.In 2025, business owners and entrepreneurs are not only responsible for st...

I'm sure you'll agree with me when I say that the world feels like it's in a precarious position right now. The geo-political landscape feels like it's shifting beneath our feet on a daily basis and t...

Honouring Mothers in a World That Never Slows Down

In an era increasingly dominated by digital marketing, social media and streaming platforms, it’s easy to assume that the more traditional advertising mediums like radio and terrestrial television hav...

Digital content is an ever-moving target for business wanting to develop their online presence.The fast-paced nature of creating content, monitoring trending topics, chasing that elusive viral video a...

In the digitally-driven, fast-moving world we all live and work in, delivering business success online is no longer just about having a large following or posting pretty pictures to Instagram. It has ...

Power tends to corrupt, and absolute power corrupts absolutely.” – Lord Acton

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Anyone who has a website knows that Search Engine Optimisation (SEO) is constantly evolving, and businesses that want to stay ahead in this increasingly competitive market must adapt to the latest tre...

ALT: a man with glasses is smiling in front of a camera that says rec on the screen

In the high-stakes, fast-paced world of entrepreneurship, staying ahead often comes with a price; long hours, high stress and limited time to focus on personal well-being. I know I've succumbed to tho...

If you're a business owner like me, I'm sure you'll agree that leadership, much like hiking, is a journey filled with peaks, valleys and unexpected detours.In recent years, a growing number of entrepr...

For many business owners, myself included, the grind never seems to stop.The endless cycle of emails, meetings, strategy sessions and problem-solving can make the office feel less like a workplace and...

Having recently returned from Southeast Asia and Japan, where I experienced the breathtaking beauty of Mount Fuji, I found myself reflecting on how hiking is an experience meant to be shared. Standing at the foot of such a majestic peak, I was reminded of the parallels between the journey of a hike and the journey of building a business.In the world of business, we often talk about "the journey"—the hard work, the long hours, and the winding road to success. But if you think about it, building a

I don't know about you, but for me, running a business often feels like you’re trapped in a never-ending cycle of meetings, emails and deadlines - sort of like being stuck in a hamster wheel, but with less sawdust and way more caffeine.But here’s a revolutionary idea: what if you could swap that sterile office space for the great outdoors, where the only thing interrupting your thoughts is a bird’s song or the rustling of leaves?Imagine trading fluorescent lights for the gentle glow of sunrise f

In the fast-paced world of digital marketing, staying ahead of the curve is crucial for businesses aiming to connect with their target audience effectively.While platforms like Facebook, Instagram and...

For businesses of any size, generating a healthy return on investment (ROI) is crucial to long-term success.However, when financial resources are limited, as they are for many in this difficult econom...

I don't think it will come as much of a shock to you that today’s retail landscape is fiercely competitive.I know from speaking to many of our clients who see it for themselves, as I'm sure you do too, that brands constantly seek ways to stand out, foster brand loyalty and create lasting customer relationships. It's part of what we do here at P45 Consultancy.One of the most effective ways some of the most successful companies achieved this over the decades is through loyalty programs.From punch

Behind every seamless event is a leader who plans, adapts, and delivers. As a woman CEO, I know the power of teamwork, strategic vision, and staying calm under pressure. Here’s to making every event a...

For small-to-medium businesses (SMBs) like my own and many of our clients, effective marketing is crucial to their success. However, promoting a business often requires significant resources - somethi...

The highly anticipated StepFWD Awards returns to Fairfield Halls this Saturday, showcasing exceptional talent and dedication. P45 Consultancy is proud to have ensured this incredible event’s safety, s...