Zizhong Zhang (Oti)
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otizhang.bsky.social
Zizhong Zhang (Oti)
@otizhang.bsky.social
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Assistant Professor | Zhejiang University: Game Studies; Sports Comm; Globalization; Inclusivity and Diversity; Mixed Methods
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Reposted by Zizhong Zhang (Oti)
fanstudies.bsky.social
New in Public Relations Review ⬇️⬇️⬇️

Revitalizing city branding through concerts? Fandom, passionate publics, and public relations of the TFBoys’ concert in Xi’an

Hongyu Zhu & Zizhong Zhang

#FanStudies

www.sciencedirect.com/science/arti...
Revitalizing city branding through concerts? Fandom, passionate publics, and public relations of the TFBoys’ concert in Xi’an
Guided by the cultural–economic model (CEM), this study employs structural topic modeling (STM) and critical discourse analysis (CDA) to explore the r…
www.sciencedirect.com
April 4, 2025 at 3:24 PM
Reposted by Zizhong Zhang (Oti)
commsportj.bsky.social
🆕📜🚨
"Carrying Two Flags? How Social Media Users Perceive the Identity Negotiation Process of Third Culture Athletes"
By Zizhong Zhang, Ke He, and Xingdong Fang
doi.org/10.1177/2167...
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doi.org
April 23, 2025 at 3:25 PM