OrbitalSling
@orbitalsling.bsky.social
A tech-first B2B marketing agency delivering creative digital branding and MarTech-powered campaigns. We craft UX-driven web experiences that engage customers and drive measurable growth. Specializing in B2B GTM, we help your brand Ready, Set, Sling! 🚀
We are grateful for every "quick call?" and "just one more suggestion" that comes our way. Because pressure is a privilege! Being needed and adding value is the responsibility we fervently wished for and worked like hell to earn.
#HappyThanksgiving from our chaotic calendars to yours.
#HappyThanksgiving from our chaotic calendars to yours.
November 27, 2025 at 3:22 PM
We are grateful for every "quick call?" and "just one more suggestion" that comes our way. Because pressure is a privilege! Being needed and adding value is the responsibility we fervently wished for and worked like hell to earn.
#HappyThanksgiving from our chaotic calendars to yours.
#HappyThanksgiving from our chaotic calendars to yours.
Light that spark. Own your fire. #HappyDiwali
October 20, 2025 at 6:01 AM
Light that spark. Own your fire. #HappyDiwali
Brand ambassadors accelerate deals because people connect with people first. Our executive profile management transforms your C-suite into your strongest competitive advantage.
September 17, 2025 at 12:07 PM
Brand ambassadors accelerate deals because people connect with people first. Our executive profile management transforms your C-suite into your strongest competitive advantage.
Great tech leaders shape conversations. Turn your expertise into market influence with OrbitalSling- tailored ghostwritten content, strategic placements, narratives that simplify without dumbing down. When you become the trusted voice, deals follow.
September 15, 2025 at 4:04 PM
Great tech leaders shape conversations. Turn your expertise into market influence with OrbitalSling- tailored ghostwritten content, strategic placements, narratives that simplify without dumbing down. When you become the trusted voice, deals follow.
Macro-influencers hit 0.61% engagement while nano-influencers cruise at 1.73%. Nearly half of the brands switched to commission-only deals in 2024. Trust beats follower counts. Agencies buying celebrity partnerships will lose clients to those who prioritize conversions.
September 11, 2025 at 6:37 AM
Macro-influencers hit 0.61% engagement while nano-influencers cruise at 1.73%. Nearly half of the brands switched to commission-only deals in 2024. Trust beats follower counts. Agencies buying celebrity partnerships will lose clients to those who prioritize conversions.
Most brand guidelines were written for print-era control, but platforms reward native behavior. Each has distinct norms that bury standardized approaches. Companies must figure out how to balance brand consistency with platform flexibility.
September 10, 2025 at 11:56 AM
Most brand guidelines were written for print-era control, but platforms reward native behavior. Each has distinct norms that bury standardized approaches. Companies must figure out how to balance brand consistency with platform flexibility.
Discovery platforms create demand before intent exists. 69.3% of consumers find products weekly across channels. Traditional attribution undervalues TikTok by 10.7x. Fix: 60-90 day windows, brand/performance budget splits, U-shaped attribution models.
September 10, 2025 at 4:59 AM
Discovery platforms create demand before intent exists. 69.3% of consumers find products weekly across channels. Traditional attribution undervalues TikTok by 10.7x. Fix: 60-90 day windows, brand/performance budget splits, U-shaped attribution models.
The best teachers never stop being students. The best marketers never stop learning from their audiences.
The moment you think you know everything is the moment you start talking to yourself instead of them.
#TeachersDay #Marketing
The moment you think you know everything is the moment you start talking to yourself instead of them.
#TeachersDay #Marketing
September 5, 2025 at 4:39 AM
The best teachers never stop being students. The best marketers never stop learning from their audiences.
The moment you think you know everything is the moment you start talking to yourself instead of them.
#TeachersDay #Marketing
The moment you think you know everything is the moment you start talking to yourself instead of them.
#TeachersDay #Marketing
Mahabali built such brand loyalty that Kerala still celebrates his return every year.
Centuries later.
That's the kind of brand equity modern companies can only dream about!
#Onam #BrandStrategy
Centuries later.
That's the kind of brand equity modern companies can only dream about!
#Onam #BrandStrategy
September 4, 2025 at 11:58 AM
Mahabali built such brand loyalty that Kerala still celebrates his return every year.
Centuries later.
That's the kind of brand equity modern companies can only dream about!
#Onam #BrandStrategy
Centuries later.
That's the kind of brand equity modern companies can only dream about!
#Onam #BrandStrategy
Local suppliers are boring until global systems break and your customers are furious.
Saving money is not everything, you know?
#SupplyChain #Local
Saving money is not everything, you know?
#SupplyChain #Local
September 4, 2025 at 8:37 AM
Local suppliers are boring until global systems break and your customers are furious.
Saving money is not everything, you know?
#SupplyChain #Local
Saving money is not everything, you know?
#SupplyChain #Local
Performance marketing worked when clicks were cheap and tracking was easy. Now the brands that invested in memory are the ones still winning. Customers remember them without prompts, and it pays better!
#Brand #Marketing
#Brand #Marketing
September 4, 2025 at 7:10 AM
Performance marketing worked when clicks were cheap and tracking was easy. Now the brands that invested in memory are the ones still winning. Customers remember them without prompts, and it pays better!
#Brand #Marketing
#Brand #Marketing
From Alexa’s whisper to today’s multimodal AI, user interaction is evolving. Our blog unpacks the tech shifts, trade-offs, and what Zero UI really means for product strategy. Read here: < orbitalsling.com/ai-evolution... >
September 2, 2025 at 6:18 AM
From Alexa’s whisper to today’s multimodal AI, user interaction is evolving. Our blog unpacks the tech shifts, trade-offs, and what Zero UI really means for product strategy. Read here: < orbitalsling.com/ai-evolution... >
The red Solo cup is losing its grip. Gen Z is drinking less, doubling down on mental health, and chasing careers that mean something. The great American youth reset is here. [ orbitalsling.com/the-great-am... ]
#GenZ #YouthCulture
#GenZ #YouthCulture
August 30, 2025 at 9:46 AM
The red Solo cup is losing its grip. Gen Z is drinking less, doubling down on mental health, and chasing careers that mean something. The great American youth reset is here. [ orbitalsling.com/the-great-am... ]
#GenZ #YouthCulture
#GenZ #YouthCulture
“Why do we do it this way?”
“That is how we have always done it.”
That single exchange explains why Gen Z is leaving big companies in droves.
#GenZ #WorkCulture
“That is how we have always done it.”
That single exchange explains why Gen Z is leaving big companies in droves.
#GenZ #WorkCulture
August 28, 2025 at 3:44 PM
“Why do we do it this way?”
“That is how we have always done it.”
That single exchange explains why Gen Z is leaving big companies in droves.
#GenZ #WorkCulture
“That is how we have always done it.”
That single exchange explains why Gen Z is leaving big companies in droves.
#GenZ #WorkCulture
GAP nailed their KATSEYE campaign because someone in the room understood the audience instead of guessing what they wanted.
This is culture add in action. Hire people who see what you miss, not people who agree with what you already think.
This is culture add in action. Hire people who see what you miss, not people who agree with what you already think.
August 27, 2025 at 5:43 PM
GAP nailed their KATSEYE campaign because someone in the room understood the audience instead of guessing what they wanted.
This is culture add in action. Hire people who see what you miss, not people who agree with what you already think.
This is culture add in action. Hire people who see what you miss, not people who agree with what you already think.
Your 2025 buyer persona is not some “tech-savvy Susan.”
It is “me, but busier.”
Tired, distracted, and still expected to make six-figure decisions.
Write like you are speaking to someone reading with one eye open during a meeting.
#Marketing #B2B #BuyerPersona #OrbitalSling
It is “me, but busier.”
Tired, distracted, and still expected to make six-figure decisions.
Write like you are speaking to someone reading with one eye open during a meeting.
#Marketing #B2B #BuyerPersona #OrbitalSling
August 26, 2025 at 9:50 AM
Your 2025 buyer persona is not some “tech-savvy Susan.”
It is “me, but busier.”
Tired, distracted, and still expected to make six-figure decisions.
Write like you are speaking to someone reading with one eye open during a meeting.
#Marketing #B2B #BuyerPersona #OrbitalSling
It is “me, but busier.”
Tired, distracted, and still expected to make six-figure decisions.
Write like you are speaking to someone reading with one eye open during a meeting.
#Marketing #B2B #BuyerPersona #OrbitalSling
In 2025, AI is not killing creativity.
It is exposing bad planning.
72% of marketers now use AI.
50% faster production.
3x better engagement.
Do not treat AI like a cheat code.
Treat it like a partner.
#MarketingTwitter #AIContent #B2BMarketing
It is exposing bad planning.
72% of marketers now use AI.
50% faster production.
3x better engagement.
Do not treat AI like a cheat code.
Treat it like a partner.
#MarketingTwitter #AIContent #B2BMarketing
August 14, 2025 at 11:18 AM
In 2025, AI is not killing creativity.
It is exposing bad planning.
72% of marketers now use AI.
50% faster production.
3x better engagement.
Do not treat AI like a cheat code.
Treat it like a partner.
#MarketingTwitter #AIContent #B2BMarketing
It is exposing bad planning.
72% of marketers now use AI.
50% faster production.
3x better engagement.
Do not treat AI like a cheat code.
Treat it like a partner.
#MarketingTwitter #AIContent #B2BMarketing
Microsoft fired their entire DEI team. Walmart backed down immediately. Amazon folded like origami.
But 25 companies said "make us" and proceeded to post record profits.
Maybe growing a spine isn't bad for business after all?
Full ☕: [ orbitalsling.com/corporate-am... ]
But 25 companies said "make us" and proceeded to post record profits.
Maybe growing a spine isn't bad for business after all?
Full ☕: [ orbitalsling.com/corporate-am... ]
DEI Programs Under Fire as Companies Choose Sides in 2025
Costco, Disney, and others keep DEI programs intact despite political pushback, showing strong results while staying committed to diversity.
orbitalsling.com
August 13, 2025 at 1:26 PM
Microsoft fired their entire DEI team. Walmart backed down immediately. Amazon folded like origami.
But 25 companies said "make us" and proceeded to post record profits.
Maybe growing a spine isn't bad for business after all?
Full ☕: [ orbitalsling.com/corporate-am... ]
But 25 companies said "make us" and proceeded to post record profits.
Maybe growing a spine isn't bad for business after all?
Full ☕: [ orbitalsling.com/corporate-am... ]
They said “study hard and get a stable job.”
Meanwhile, TCS laid off 12,000.
We broke down the AI job bloodbath & why Gen Z might survive it anyway.
[ orbitalsling.com/the-ai-tsuna... ]
Meanwhile, TCS laid off 12,000.
We broke down the AI job bloodbath & why Gen Z might survive it anyway.
[ orbitalsling.com/the-ai-tsuna... ]
August 2, 2025 at 9:20 AM
They said “study hard and get a stable job.”
Meanwhile, TCS laid off 12,000.
We broke down the AI job bloodbath & why Gen Z might survive it anyway.
[ orbitalsling.com/the-ai-tsuna... ]
Meanwhile, TCS laid off 12,000.
We broke down the AI job bloodbath & why Gen Z might survive it anyway.
[ orbitalsling.com/the-ai-tsuna... ]
Design thinking does not mean whiteboards and buzzwords.
It means asking a question that pisses someone off in the first 10 minutes.
It means skipping the "warm-up" and getting into the mess.
(No sticky notes were harmed in actual problem-solving.)
It means asking a question that pisses someone off in the first 10 minutes.
It means skipping the "warm-up" and getting into the mess.
(No sticky notes were harmed in actual problem-solving.)
July 31, 2025 at 12:46 PM
Design thinking does not mean whiteboards and buzzwords.
It means asking a question that pisses someone off in the first 10 minutes.
It means skipping the "warm-up" and getting into the mess.
(No sticky notes were harmed in actual problem-solving.)
It means asking a question that pisses someone off in the first 10 minutes.
It means skipping the "warm-up" and getting into the mess.
(No sticky notes were harmed in actual problem-solving.)
The future of marketing is sharper instincts, not more tools.
More thinking and fewer hacks.
Creator-first. Data-fluent. No-nonsense.
If your 2026 strategy still starts with “optimize the funnel”, good luck.
More thinking and fewer hacks.
Creator-first. Data-fluent. No-nonsense.
If your 2026 strategy still starts with “optimize the funnel”, good luck.
July 30, 2025 at 12:51 PM
The future of marketing is sharper instincts, not more tools.
More thinking and fewer hacks.
Creator-first. Data-fluent. No-nonsense.
If your 2026 strategy still starts with “optimize the funnel”, good luck.
More thinking and fewer hacks.
Creator-first. Data-fluent. No-nonsense.
If your 2026 strategy still starts with “optimize the funnel”, good luck.
Google just gave lazy B2B content the boot.
“Thought leadership” with zero thoughts? Done.
You want to rank? Go deeper, stick to your niche, and build like a real company, not a content calendar with commitment issues.
“Thought leadership” with zero thoughts? Done.
You want to rank? Go deeper, stick to your niche, and build like a real company, not a content calendar with commitment issues.
July 29, 2025 at 4:34 PM
Google just gave lazy B2B content the boot.
“Thought leadership” with zero thoughts? Done.
You want to rank? Go deeper, stick to your niche, and build like a real company, not a content calendar with commitment issues.
“Thought leadership” with zero thoughts? Done.
You want to rank? Go deeper, stick to your niche, and build like a real company, not a content calendar with commitment issues.
A 15-sec kiss cam clip.
A CEO and Head of HR.
A fake apology.
And a Gwyneth Paltrow cameo(?!).
The #Astronomer scandal had everything, but also raised real questions about meme culture, ethics & brand response.
Blog here: [ tinyurl.com/7su5xhpn ]
A CEO and Head of HR.
A fake apology.
And a Gwyneth Paltrow cameo(?!).
The #Astronomer scandal had everything, but also raised real questions about meme culture, ethics & brand response.
Blog here: [ tinyurl.com/7su5xhpn ]
When the internet comes knocking: What the Astronomer CEO-Coldplay scandal tells us about virality, ethics, and the psychology of public shaming - OrbitalSling
The stadium slip that sparked a scandal
tinyurl.com
July 28, 2025 at 5:19 PM
A 15-sec kiss cam clip.
A CEO and Head of HR.
A fake apology.
And a Gwyneth Paltrow cameo(?!).
The #Astronomer scandal had everything, but also raised real questions about meme culture, ethics & brand response.
Blog here: [ tinyurl.com/7su5xhpn ]
A CEO and Head of HR.
A fake apology.
And a Gwyneth Paltrow cameo(?!).
The #Astronomer scandal had everything, but also raised real questions about meme culture, ethics & brand response.
Blog here: [ tinyurl.com/7su5xhpn ]
60,000x faster.
That is how your brain processes emojis compared to text.
Still think 😎 has no place in your B2B deck?
Use visuals, use emotion. Use the yellow guys.
Just do not vomit them everywhere like it is 2009.
That is how your brain processes emojis compared to text.
Still think 😎 has no place in your B2B deck?
Use visuals, use emotion. Use the yellow guys.
Just do not vomit them everywhere like it is 2009.
July 25, 2025 at 12:10 PM
60,000x faster.
That is how your brain processes emojis compared to text.
Still think 😎 has no place in your B2B deck?
Use visuals, use emotion. Use the yellow guys.
Just do not vomit them everywhere like it is 2009.
That is how your brain processes emojis compared to text.
Still think 😎 has no place in your B2B deck?
Use visuals, use emotion. Use the yellow guys.
Just do not vomit them everywhere like it is 2009.