Read our full thoughts on this issue and our solution here: www.openorigins.com/articles/why...

We are helping facilitate a new generation of the internet that looks to build origin points and provenance into all media assets online so you can always tell where something came from and if it is real.

When we think of the physical world, we have fossil records; these help us determine when something in fact happened and how. We need the same technology for the internet.

So far, the industry's approach has been to play whack-a-mole using deepfake detection. This approach is already failing.