This is how we create lasting value for society—by understanding what matters to people. The full publication, based in part on 630 interviews, along with other other representative samples is now available here: www.erstestiftung.org/en/publicati...

Česká spořitelna, Oesterreichische Nationalbank

Insights shared by @pellosky.bsky.social, Adele Atkinson, Leonore Riitsalu, Boris Marte, Dana Brandenburg, Mihkel Solvak, Monika Hruba and Petia Niederländer.

@erstefstiftun.org, @erstegroup.bsky.social and University of Tartu's collaboration is proof of the strength of cross-sectoral cooperation.

This research laid the foundation for Open Future Lab, where we turn #design and #research into actionable insights for better financial lives At the event, our installation invited the public to step inside our mindset—to experience how we think, design, and collaborate.

To uncover the deeper drivers behind how people take financial decisions, the study emphasised the importance of looking beyond money and institutional frameworks.

📸 © ERSTE Stiftung / Valerie Maltseva

As a cornerstone in understanding #FinancialWellBeing, the study examined what it truly means to individuals and how it interrelates with broader well-being.

Rather than relying solely on numbers and data, it sought to understand #financial life through the eyes of real people.

Our research shows early parenthood can spark long-term thinking, but many parents lack guidance and tools to act on it.

That’s why we believe meaningful change is rarely achieved alone. We focus on collaboratively designing ideas that address practical and emotional realities of families.

A key focus of our current research is parenthood, a life stage full of both hope and pressure. Whether single, co-parenting, blended, LGBTQ+, or multi-generational, all families share a common need for 🔭 long-term financial wellbeing.

These elements contribute to our Lab's Flywheel — a continuous cycle 🔄 of research, design, and partnerships that builds momentum for systemic change. It helps us prepare for multiple scenarios and take tangible steps toward more sustainable and equitable outcomes.

We believe supporting individuals, communities, and organisations to adopt a forward-looking mindset builds a better future.

→ Conducting people-first, evidence-based research
→ Collaboratively designing concepts and prototypes
→ Using creativity to make complex ideas more accessible

Shifting parental stress to long-term stability requires collaboration. Financial institutions, policymakers, health services, creative industries, and innovators must design solutions helping parents think and act long-term.

🔗 Read the full report: www.openfuturelab.org/project/navi...

→ Bloom: A digital companion navigating parenthood complexities with interactive planning tools and personalized guidance
→ Blossom: A conversation starter transforming money talks into engaging, meaningful family experiences

The opportunity? Parents are uniquely motivated to secure their child's future but lack trustworthy guidance and tailored tools that reflect their reality. We've developed evidence-based concepts to bridge this gap.

Whether single, co-parenting, blended, LGBTQ+, or multigenerational families, all parents face a universal challenge: short-term financial pressures overshadow long-term security—like building a foundation while constantly patching the roof.

🔗 Limited spots available! Sign up via buff.ly/p9hbG3a now to reserve your place and begin your journey toward a more thoughtful, sustainable future.

👉 buff.ly/p9hbG3a

#openfuturelab #futureself #workshops #personalgrowth #sustainability #longtermthinking

💬 Our previous participants found the experience deeply inspiring and recognised the value of connecting with their future selves.

Whether you're a dreamer, a planner, or simply curious, this experience offers tangible ways to explore and shape your future.

🎁 As a heartfelt thank-you, you will receive a 50€ voucher from Thalia bookstore! 📚✨ Perfect for picking up your next favorite read, inspiring journal, or anything that sparks your curiosity! 🌟

🍪☕ Bonus: We’ve got you covered with free snacks, coffee, tea, & water to keep you fueled and refreshed

💌 Why Join?
This interactive workshop invites participants to:

🎭 Visualise your future through creative ways

💌 Connect with your future selves, reflecting on aspirations and choices

💡 Brainstorm actionable steps and tools to stay connected with your long-term goals