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Online Labs
@onlinelabs.bsky.social
Google Ads Masterclass
🎯 10+ Years | Google Partner
👨‍💻 Level Up Your Marketing Skills
📚 Free Training + Resources 👇
https://onlinelabs.io/get-started
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After 10+ years managing Google Ads, I wanted to document the technical evolution of this system we all interact with daily.

Made this deep dive into how two Stanford students accidentally built the backbone of modern web commerce:

youtu.be/Zv6ATCoLfRMThe

The scale is wild
YouTube
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
youtu.be
If you're running e-commerce only on PMax, test this:

1. Pause PMax
2. Build Standard Shopping campaigns
3. Segment by bestsellers
4. Use tROAS bidding
5. Run for 30 days
6. Compare

You might be leaving 40%+ performance on the table.
December 23, 2025 at 1:50 PM
Black Friday results:

$80K→$240K spend, 3.2X→7X ROAS.

The secret?

Stop optimizing every campaign for max ROAS.

TOF campaigns at 2-3X feed BOF campaigns at 8-12X.

Funnel strategy beats campaign optimization.
December 16, 2025 at 2:38 PM
Your Google Ads will underbid during Christmas.

Why? Smart Bidding doesn't know conversion rates spike 3-5x.

The fix: Seasonality Adjustments

Tools → Bid Strategies → Advanced Controls

Set it up now. Takes 5 minutes. Most advertisers don't use it.
December 9, 2025 at 2:21 PM
Your Google Ads aren't converting because your offer sucks.

Not because of targeting, ad copy, or bidding.

Strong offers vs weak offers:

❌ "Quality dental care"
✅ "Free Consultation + 3D Scan ($450 Value)"

❌ "Try our software"
✅ "14-Day Trial - No Credit Card Required"

The offer is everything.
December 4, 2025 at 2:11 PM
I managed 40 Google Ads accounts working 12-14 hour days.

Mediocre results.

Then I applied the 80/20 rule properly.

Same hours. 3-5x better performance.

Ignore everything else.

The hardest part isn't finding your crucial 20%.

It's having the discipline to ignore the rest.
December 3, 2025 at 6:23 AM
Most Google Ads accounts waste 30-40% of their budget.

Real example:
$8K/month → 120% ROAS
After fixes → 430% ROAS
Result: +$25K monthly profit

I built a 50-point audit template that finds these profit leaks in under an hour.

Reply "AUDIT" and I'll DM you the template (free)
December 2, 2025 at 1:43 PM
Most Google Ads accounts waste 30-40% of their budget.

Real example:
$8K/month → 120% ROAS
After fixes → 430% ROAS
Result: +$25K monthly profit

I built a 50-point audit template that finds these profit leaks in under an hour.

Reply "AUDIT" and I'll DM you the template (free)
December 2, 2025 at 1:29 PM
Most Google Ads accounts waste 30-40% of their budget.

Real example:
$8K/month → 120% ROAS
After fixes → 430% ROAS
Result: +$25K monthly profit

I built a 50-point audit template that finds these profit leaks in under an hour.

Reply "AUDIT" and I'll DM you the template (free)
December 2, 2025 at 1:26 PM
Productivity gurus sold us a lie:

"Get efficient enough and you'll have time for everything."

But I read "4000 Weeks" and realized:

You don't need better systems.

You need to accept you can't do everything.

The real question isn't "how do I do more?"

It's "what actually matters?"
November 26, 2025 at 5:48 AM
Your Google Ads crashed 50% overnight?

Don't panic and change everything.

After $5M+ managed, here's what works:

Check in order:
1. Tracking (40% of crashes)
2. Website (25%)
3. Delivery (20%)
4. Creative (10%)
5. Settings (5%)

Full checklist: onlinelabs.io/google-ads-p...
Google Ads Performance Drop? Use our Emergency Checklist
Your Google Ads performance crashed overnight? Follow this 6-step emergency diagnostic to find what broke before wasting money on wrong fixes.
onlinelabs.io
November 24, 2025 at 4:41 PM
"Google Search is dying to AI"

Actual data:
➡️ 14B searches/day (65% YoY growth)
➡️ 90% market share
➡️ $97B quarterly revenue
➡️ AI has 2% of Google's volume

Google integrated AI. Everyone else is writing clickbait.

The breakdown:
The END of Google Search?
You've seen the headlines everywhere - "AI is replacing Google Search" - but as someone managing millions in Google Ads spend, the actual data tells a completely different story. 🎯 Start Your Google Ads Journey: * Work With Us: https://onlinelabs.io/ * All Resources: https://onlinelabs.io/get-started * Google Ads Course: https://onlinelabs.io/google-ads-masterclass -- VIDEO CHAPTERS -- 0:00 The AI Replacement Narrative 0:43 Search Volume Reality: 65% Growth in One Year 1:29 Market Share: Google's 90% Dominance 2:01 How Google Integrates AI (Not Fights It) 2:59 The Financials That Matter 3:45 What This Means for Your Business 📚 Continue Learning: ► https://www.youtube.com/playlist?list=PLq7gORfoTuf1534yoZZJ6RdACJEjLP5IT ► https://www.youtube.com/playlist?list=PLq7gORfoTuf3dejbcUD5ZvJFSAvAQxGYm ► https://www.youtube.com/watch?v=BCFWIQyGOl8 📱Connect with us: https://www.tiktok.com/@online.labs https://www.instagram.com/onlinelabshq https://x.com/dan_kabakov About: Dan Kabakov is a Google Ads Certified Partner and marketing manager with over 10 years of experience managing millions in ad spend. Based in Georgia, Dan teaches systematic Google Ads strategies to a community of 500+ professionals through the Google Ads...
www.youtube.com
November 19, 2025 at 5:53 AM
Your Google Ads campaigns are targeting keywords that will never convert.

After managing millions in ad spend over 10 years, I'm showing keyword research process that separates profitable campaigns from money pits.
How to Do Google Ads Keyword Research: Complete Guide
Your Google Ads campaigns are probably targeting keywords that will never convert - and you're paying for every single click. After managing millions in ad spend over 10 years, I'm showing you the exact keyword research process that separates profitable campaigns from money pits. Tools Mentioned: Google Ad Transparency Report: https://adstransparency.google.com/ SEMRush: https://www.semrush.com/ UberSuggest: https://ubersuggest.com/ Claude AI: https://claude.ai/ 🎯 Start Your Google Ads Journey: All Resources: https://onlinelabs.io/get-started Free Google Ads Course: https://www.youtube.com/playlist?list=PLq7gORfoTuf3kG3nhy9-QTuUAgP8y0pqB Complete Masterclass: https://onlinelabs.io/ -- VIDEO CHAPTERS -- 1:14 The 4 Intent Stages (Most Get This Wrong) 2:12 Stage 1: Informational Intent 2:39 Stage 2: Navigational Intent 3:38 Stage 3: Commercial Investigation 5:00 Stage 4: Transactional Intent (The Gold Mine) 6:59 Google Keyword Planner Walkthrough 21:14 Forecast Tool: Budget Planning 29:22 Competitor Keyword Stealing (SEMrush) 33:58 AI-Powered Research (Claude AI Demo) 40:00 Competitive Gap Analysis 43:23 Your Complete Action Plan 📚 Continue Learning: ► https://www.youtube.com/playlist?list=PLq7gORfoTuf1534yoZZJ6RdACJEjLP5IT ► https://www.youtube.com/playlist?list=PLq7gORfoTuf3dejbcUD5ZvJFSAvAQxGYm ► https://www.youtube.com/watch?v=BCFWIQyGOl8...
www.youtube.com
November 11, 2025 at 9:53 AM
Spent 10 years perfecting this agency sales funnel.

Most freelancers nail the craft but suck at business.

This system took me from struggling freelancer to 6-figure agency.
ZERO to 6-Figure Agency Sales Funnel
📚 FREE TRAINING + RESOURCES: https://onlinelabs.io/get-started This sales funnel took me 10 years and $50,000 in lost deals to perfect. I'm about to show you the exact system that transformed me from struggling freelancer who knew Google Ads but couldn't get clients to running a six-figure agency. 🎯 Start Your Google Ads Journey: All Resources: https://onlinelabs.io/get-started Free Google Ads Course: https://www.youtube.com/playlist?list=PLq7gORfoTuf3kG3nhy9-QTuUAgP8y0pqB Complete Masterclass: https://onlinelabs.io/ -- VIDEO CHAPTERS -- 0:00 - The $50K Mistake That Changed Everything 2:18 - The 5-Stage Agency Sales Funnel 6:37 - Awareness Stage: 4 Client Acquisition Channels 14:44 - Interest Stage: Website Optimization System 18:15 - Lead Magnets That Actually Convert 22:12 - Why Most Agencies Fail at Sales 📚 Continue Learning: ► https://www.youtube.com/playlist?list=PLq7gORfoTuf1534yoZZJ6RdACJEjLP5IT ► https://www.youtube.com/playlist?list=PLq7gORfoTuf3dejbcUD5ZvJFSAvAQxGYm ► https://www.youtube.com/watch?v=BCFWIQyGOl8 📱Connect with us: https://www.tiktok.com/@online.labs https://www.instagram.com/onlinelabshq https://x.com/dan_kabakov About: Dan Kabakov is a Google Ads Certified Partner and marketing manager with over 10 years of experience managing millions in ad...
www.youtube.com
November 4, 2025 at 7:19 PM
10 years of selling digital marketing services taught me these 10 rules.

Stop losing clients to common sales mistakes.

Watch:
10 Sales Rules That Will Get You Clients Fast
📚 FREE TRAINING + RESOURCES: https://onlinelabs.io/get-started I used to be terrible at sales. As an introvert who hated phone calls, I would panic when clients objected, give discounts immediately, and compete purely on price. Sound familiar? After 10+ years in digital marketing and closing hundreds of thousands in contracts, I've learned that most Google Ads experts fail not because they lack technical skills - it's because they don't know how to sell. In this video, I share the 10 sales rules that transformed me from a struggling freelancer competing on $500 projects to confidently closing $5K+ monthly Google Ads retainers. These aren't generic sales tips from some guru. They're battle-tested strategies I learned the hard way while building an agency that's generated millions in revenue for clients. 📚 Continue Learning: ► https://www.youtube.com/playlist?list=PLq7gORfoTuf1534yoZZJ6RdACJEjLP5IT ► https://www.youtube.com/playlist?list=PLq7gORfoTuf3dejbcUD5ZvJFSAvAQxGYm ► https://www.youtube.com/watch?v=BCFWIQyGOl8 📱Connect with us: https://www.tiktok.com/@online.labs https://www.instagram.com/onlinelabshq https://x.com/dan_kabakov About: Dan Kabakov is a Google Ads Certified...
www.youtube.com
October 28, 2025 at 11:04 AM
Your Google Ads aren't failing because of your targeting.

They're failing because your offer sucks.

Most marketers obsess over keywords, quality scores, and bidding strategies.

But if your offer doesn't make people stop and think "I need this NOW" - none of that technical stuff matters.

In this
Fix Your Offer
📚 Grab Free Resources and Tempaltes: https://onlinelabs.io/get-started You're spending $2,000+ monthly on Google Ads. Traffic looks good, targeting is solid, but conversions are zero. Every expert tells you to fix your quality score or adjust bidding - but they're wrong. Your offer is the problem. ► https://youtu.be/ea3H86RyOk4 👉 Start Your Google Ads Journey: All Resources: https://onlinelabs.io/get-started Complete Masterclass: https://onlinelabs.io/ -- VIDEO CHAPTERS -- 0:00 The Budget Disappearing Problem 0:51 What Most People Get Wrong About Offers 2:01 Element 1: Specific Value (Not Vague Promises) 2:34 Element 2: Risk Reduction (Beyond Money-Back Guarantees) 3:17 Element 3: Real Urgency and Scarcity 3:59 The 3-Step Offer Framework 5:20 Why Optimization Doesn't Matter Without This 📚 Continue Learning: ► https://www.youtube.com/playlist?list=PLq7gORfoTuf1534yoZZJ6RdACJEjLP5IT ► https://www.youtube.com/playlist?list=PLq7gORfoTuf3dejbcUD5ZvJFSAvAQxGYm ► https://www.youtube.com/watch?v=BCFWIQyGOl8 📱Connect with us: https://www.tiktok.com/@online.labs https://www.instagram.com/onlinelabshq https://x.com/dan_kabakov About: Dan Kabakov is a Google Ads Certified Partner and marketing manager with over 10 years of experience managing millions in ad spend. Based...
www.youtube.com
October 22, 2025 at 9:37 AM
Where are you at with Google Ads right now?

I'm working on something new for the Google Ads Masterclass community, but I need your input first.

Whether you're just starting out, managing campaigns for clients, or somewhere in between - your answer helps us create better resources for where you act
October 17, 2025 at 9:33 AM
Most people waste their Google Ads budget by trying to do everything at once.

After managing hundreds of accounts, I've learned small budgets need a completely different approach.

Here are 6 strategies that actually work:
How to Win Google Ads with a Small Budget
You want to test Google Ads but you're hesitant - small budgets require a completely different approach than what most tutorials teach. After managing hundreds of accounts, I'm showing you 6 proven tactics that work when you can't outspend competitors. 🎯 Start Your Google Ads Journey: All Resources: https://onlinelabs.io/get-started Complete Masterclass: https://onlinelabs.io/ -- VIDEO CHAPTERS -- 0:00 The Small Budget Challenge 1:12 Strategy 1: Pick ONE Campaign Type 2:36 Strategy 2: Promote One Offer Only 3:35 Strategy 3: Get Surgical With Location Targeting 4:40 Strategy 4: Find Underpriced Keywords 5:37 Strategy 5: Pre-Qualify With Your Ad Copy 6:44 Strategy 6: Optimize Early and Aggressively 8:16 Expected Results & Scaling Timeline 📚 Continue Learning: ► https://www.youtube.com/playlist?list=PLq7gORfoTuf1534yoZZJ6RdACJEjLP5IT ► https://www.youtube.com/playlist?list=PLq7gORfoTuf3dejbcUD5ZvJFSAvAQxGYm ► https://www.youtube.com/watch?v=BCFWIQyGOl8 📱Connect with us: https://www.tiktok.com/@online.labs https://www.instagram.com/onlinelabshq https://x.com/dan_kabakov About: Dan Kabakov is a Google Ads Certified Partner and marketing manager with over 10 years of experience managing millions in ad spend. Based in...
www.youtube.com
October 15, 2025 at 8:38 AM
Matt just hit 650% ROI on a $7k program with minimal budget.

This is exactly why we built the Masterclass.

Watching students go from wasting ad spend to running campaigns with confidence - nothing beats this feeling.

Helping people actually succeed with Google Ads - not just learn theory.
October 10, 2025 at 10:13 AM
Most people overcomplicate Google Ads.

Here’s how to create your first campaign in 10 minutes - no BS

🎥 youtu.be/PfXFlP5_Aag
How to Set Up Google Ads Account in 10 Minutes
📚 FREE TRAINING + RESOURCES: https://onlinelabs.io/get-started This is the complete beginner walkthrough covering everything you need to launch your first Google Ads campaign today. From account creation to payment setup, I'll walk you through every single step. ⏰ Timestamps: 0:00 - Account Creation at ads.google.com 1:17 - Campaign Goals That Actually Matter 2:10 - Choosing the Right Campaign Type 3:11 - Keyword Targeting Setup 3:46 - Location & Language Targeting 4:48 - Audience Settings 5:23 - Network Settings (Critical Mistakes to Avoid) 5:48 - Creating Your First Ad 8:31 - Bidding Strategy Selection 9:17 - Budget Settings for Beginners 9:41 - Payment Setup & Launch 📚 Continue Learning: ► https://www.youtube.com/playlist?list=PLq7gORfoTuf1534yoZZJ6RdACJEjLP5IT ► https://www.youtube.com/playlist?list=PLq7gORfoTuf3dejbcUD5ZvJFSAvAQxGYm ► https://www.youtube.com/watch?v=BCFWIQyGOl8 📱Connect with us: https://www.tiktok.com/@online.labs https://www.instagram.com/onlinelabshq https://x.com/dan_kabakov About: Dan Kabakov is a Google Ads Certified Partner and marketing manager with over 10 years of experience managing millions in ad spend. Based in Georgia, Dan teaches systematic Google...
youtu.be
October 9, 2025 at 1:24 PM
🚀 Google Ads is rolling out automatic video dubbing!

Soon you'll be able to dub your video ads into multiple languages directly in the platform.

No more expensive production costs or managing separate campaigns for each market.
October 8, 2025 at 7:50 AM
After 10+ years managing Google Ads, I wanted to document the technical evolution of this system we all interact with daily.

Made this deep dive into how two Stanford students accidentally built the backbone of modern web commerce:

youtu.be/Zv6ATCoLfRMThe

The scale is wild
YouTube
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
youtu.be
September 23, 2025 at 9:45 AM
Most marketers: exports Google Ads data to ChatGPT manually

Smart marketers: connects AI directly to Google Ads

Just showed the exact step-by-step process using Claude AI + Zapier MCP integration.

⚡ Watch the full step-by-step setup:

youtu.be/Eo2ATPfkb_8
I Connected AI Directly to Google Ads (It Changed Everything)
🎯 FREE TRAINING + RESOURCES: https://onlinelabs.io/get-started/ Stop scrolling through YouTube looking for AI + Google Ads solutions. This video has everything you need to directly connect Claude AI to your Google Ads account through Zapier MCP for automated analysis and management. ⏰ Timestamps: 0:00 - Why This Beats Basic AI Prompting 1:14 - Step 1: Setting Up Claude AI Connectors 2:19 - Step 2: Creating Your Zapier MCP Server 4:44 - Step 3: Connecting Google Ads Account 5:28 - Testing the Integration 6:07 - Safety Settings: When to Allow AI Actions 8:08 - Real Campaign Analysis Demo 8:45 - How This Saves Hours of Manual Work Perfect for agencies managing multiple client accounts or anyone who wants to analyze campaign performance without spending hours pulling reports. The integration gives you automated account audits, performance insights, and data analysis that would normally take all day. --- About Online Labs: We help...
youtu.be
September 16, 2025 at 5:43 PM
This is mind blowing
September 16, 2025 at 8:14 AM
Apple's launching "World Knowledge Answers" - an AI search engine for 2.35 billion devices.

Quick prep checklist:
✅ Add 40-60 word answers to top pages
✅ Fix your schema markup
✅ Optimize images with alt text

Most marketers will panic. Smart ones will adapt.
September 15, 2025 at 6:28 AM