🎯 10+ Years | Google Partner
👨💻 Level Up Your Marketing Skills
📚 Free Training + Resources 👇
https://onlinelabs.io/get-started
Made this deep dive into how two Stanford students accidentally built the backbone of modern web commerce:
youtu.be/Zv6ATCoLfRMThe
The scale is wild
1. Pause PMax
2. Build Standard Shopping campaigns
3. Segment by bestsellers
4. Use tROAS bidding
5. Run for 30 days
6. Compare
You might be leaving 40%+ performance on the table.
1. Pause PMax
2. Build Standard Shopping campaigns
3. Segment by bestsellers
4. Use tROAS bidding
5. Run for 30 days
6. Compare
You might be leaving 40%+ performance on the table.
$80K→$240K spend, 3.2X→7X ROAS.
The secret?
Stop optimizing every campaign for max ROAS.
TOF campaigns at 2-3X feed BOF campaigns at 8-12X.
Funnel strategy beats campaign optimization.
$80K→$240K spend, 3.2X→7X ROAS.
The secret?
Stop optimizing every campaign for max ROAS.
TOF campaigns at 2-3X feed BOF campaigns at 8-12X.
Funnel strategy beats campaign optimization.
Why? Smart Bidding doesn't know conversion rates spike 3-5x.
The fix: Seasonality Adjustments
Tools → Bid Strategies → Advanced Controls
Set it up now. Takes 5 minutes. Most advertisers don't use it.
Why? Smart Bidding doesn't know conversion rates spike 3-5x.
The fix: Seasonality Adjustments
Tools → Bid Strategies → Advanced Controls
Set it up now. Takes 5 minutes. Most advertisers don't use it.
Not because of targeting, ad copy, or bidding.
Strong offers vs weak offers:
❌ "Quality dental care"
✅ "Free Consultation + 3D Scan ($450 Value)"
❌ "Try our software"
✅ "14-Day Trial - No Credit Card Required"
The offer is everything.
Not because of targeting, ad copy, or bidding.
Strong offers vs weak offers:
❌ "Quality dental care"
✅ "Free Consultation + 3D Scan ($450 Value)"
❌ "Try our software"
✅ "14-Day Trial - No Credit Card Required"
The offer is everything.
Mediocre results.
Then I applied the 80/20 rule properly.
Same hours. 3-5x better performance.
Ignore everything else.
The hardest part isn't finding your crucial 20%.
It's having the discipline to ignore the rest.
Mediocre results.
Then I applied the 80/20 rule properly.
Same hours. 3-5x better performance.
Ignore everything else.
The hardest part isn't finding your crucial 20%.
It's having the discipline to ignore the rest.
Real example:
$8K/month → 120% ROAS
After fixes → 430% ROAS
Result: +$25K monthly profit
I built a 50-point audit template that finds these profit leaks in under an hour.
Reply "AUDIT" and I'll DM you the template (free)
Real example:
$8K/month → 120% ROAS
After fixes → 430% ROAS
Result: +$25K monthly profit
I built a 50-point audit template that finds these profit leaks in under an hour.
Reply "AUDIT" and I'll DM you the template (free)
Real example:
$8K/month → 120% ROAS
After fixes → 430% ROAS
Result: +$25K monthly profit
I built a 50-point audit template that finds these profit leaks in under an hour.
Reply "AUDIT" and I'll DM you the template (free)
Real example:
$8K/month → 120% ROAS
After fixes → 430% ROAS
Result: +$25K monthly profit
I built a 50-point audit template that finds these profit leaks in under an hour.
Reply "AUDIT" and I'll DM you the template (free)
Real example:
$8K/month → 120% ROAS
After fixes → 430% ROAS
Result: +$25K monthly profit
I built a 50-point audit template that finds these profit leaks in under an hour.
Reply "AUDIT" and I'll DM you the template (free)
Real example:
$8K/month → 120% ROAS
After fixes → 430% ROAS
Result: +$25K monthly profit
I built a 50-point audit template that finds these profit leaks in under an hour.
Reply "AUDIT" and I'll DM you the template (free)
"Get efficient enough and you'll have time for everything."
But I read "4000 Weeks" and realized:
You don't need better systems.
You need to accept you can't do everything.
The real question isn't "how do I do more?"
It's "what actually matters?"
"Get efficient enough and you'll have time for everything."
But I read "4000 Weeks" and realized:
You don't need better systems.
You need to accept you can't do everything.
The real question isn't "how do I do more?"
It's "what actually matters?"
Don't panic and change everything.
After $5M+ managed, here's what works:
Check in order:
1. Tracking (40% of crashes)
2. Website (25%)
3. Delivery (20%)
4. Creative (10%)
5. Settings (5%)
Full checklist: onlinelabs.io/google-ads-p...
Don't panic and change everything.
After $5M+ managed, here's what works:
Check in order:
1. Tracking (40% of crashes)
2. Website (25%)
3. Delivery (20%)
4. Creative (10%)
5. Settings (5%)
Full checklist: onlinelabs.io/google-ads-p...
Actual data:
➡️ 14B searches/day (65% YoY growth)
➡️ 90% market share
➡️ $97B quarterly revenue
➡️ AI has 2% of Google's volume
Google integrated AI. Everyone else is writing clickbait.
The breakdown:
Actual data:
➡️ 14B searches/day (65% YoY growth)
➡️ 90% market share
➡️ $97B quarterly revenue
➡️ AI has 2% of Google's volume
Google integrated AI. Everyone else is writing clickbait.
The breakdown:
After managing millions in ad spend over 10 years, I'm showing keyword research process that separates profitable campaigns from money pits.
After managing millions in ad spend over 10 years, I'm showing keyword research process that separates profitable campaigns from money pits.
Most freelancers nail the craft but suck at business.
This system took me from struggling freelancer to 6-figure agency.
Most freelancers nail the craft but suck at business.
This system took me from struggling freelancer to 6-figure agency.
Stop losing clients to common sales mistakes.
Watch:
Stop losing clients to common sales mistakes.
Watch:
They're failing because your offer sucks.
Most marketers obsess over keywords, quality scores, and bidding strategies.
But if your offer doesn't make people stop and think "I need this NOW" - none of that technical stuff matters.
In this
They're failing because your offer sucks.
Most marketers obsess over keywords, quality scores, and bidding strategies.
But if your offer doesn't make people stop and think "I need this NOW" - none of that technical stuff matters.
In this
I'm working on something new for the Google Ads Masterclass community, but I need your input first.
Whether you're just starting out, managing campaigns for clients, or somewhere in between - your answer helps us create better resources for where you act
I'm working on something new for the Google Ads Masterclass community, but I need your input first.
Whether you're just starting out, managing campaigns for clients, or somewhere in between - your answer helps us create better resources for where you act
After managing hundreds of accounts, I've learned small budgets need a completely different approach.
Here are 6 strategies that actually work:
After managing hundreds of accounts, I've learned small budgets need a completely different approach.
Here are 6 strategies that actually work:
This is exactly why we built the Masterclass.
Watching students go from wasting ad spend to running campaigns with confidence - nothing beats this feeling.
Helping people actually succeed with Google Ads - not just learn theory.
This is exactly why we built the Masterclass.
Watching students go from wasting ad spend to running campaigns with confidence - nothing beats this feeling.
Helping people actually succeed with Google Ads - not just learn theory.
Here’s how to create your first campaign in 10 minutes - no BS
🎥 youtu.be/PfXFlP5_Aag
Here’s how to create your first campaign in 10 minutes - no BS
🎥 youtu.be/PfXFlP5_Aag
Soon you'll be able to dub your video ads into multiple languages directly in the platform.
No more expensive production costs or managing separate campaigns for each market.
Soon you'll be able to dub your video ads into multiple languages directly in the platform.
No more expensive production costs or managing separate campaigns for each market.
Here's the exact 90-day roadmap that took my students from complete beginners to managing $50K+ budgets.
Here's the exact 90-day roadmap that took my students from complete beginners to managing $50K+ budgets.
Made this deep dive into how two Stanford students accidentally built the backbone of modern web commerce:
youtu.be/Zv6ATCoLfRMThe
The scale is wild
Made this deep dive into how two Stanford students accidentally built the backbone of modern web commerce:
youtu.be/Zv6ATCoLfRMThe
The scale is wild
Smart marketers: connects AI directly to Google Ads
Just showed the exact step-by-step process using Claude AI + Zapier MCP integration.
⚡ Watch the full step-by-step setup:
youtu.be/Eo2ATPfkb_8
Smart marketers: connects AI directly to Google Ads
Just showed the exact step-by-step process using Claude AI + Zapier MCP integration.
⚡ Watch the full step-by-step setup:
youtu.be/Eo2ATPfkb_8
Quick prep checklist:
✅ Add 40-60 word answers to top pages
✅ Fix your schema markup
✅ Optimize images with alt text
Most marketers will panic. Smart ones will adapt.
Quick prep checklist:
✅ Add 40-60 word answers to top pages
✅ Fix your schema markup
✅ Optimize images with alt text
Most marketers will panic. Smart ones will adapt.