Olena Bomko
@olenabomko.bsky.social
Product Marketer
Tech Startups
olenabomko.com
LinkedIn ▶️ https://www.linkedin.com/in/olenabomko/
Growth Playbooks ▶️ https://olenabomko.gumroad.com
Tech Startups
olenabomko.com
LinkedIn ▶️ https://www.linkedin.com/in/olenabomko/
Growth Playbooks ▶️ https://olenabomko.gumroad.com
One of my favorite types of notifications.
May 27, 2025 at 1:05 PM
One of my favorite types of notifications.
I’m in the real book :) Nitin Kartik featured me among amazing product marketers. I’m honored.
March 18, 2025 at 1:19 PM
I’m in the real book :) Nitin Kartik featured me among amazing product marketers. I’m honored.
For the last 6 months, I have been growing on LinkedIn slower than during my first year on LinkedIn.
Does the number of followers mean nothing now? Or does it mean that huge accounts spend all their days on LinkedIn/use a team of assistants?
Does the number of followers mean nothing now? Or does it mean that huge accounts spend all their days on LinkedIn/use a team of assistants?
February 19, 2025 at 1:34 PM
For the last 6 months, I have been growing on LinkedIn slower than during my first year on LinkedIn.
Does the number of followers mean nothing now? Or does it mean that huge accounts spend all their days on LinkedIn/use a team of assistants?
Does the number of followers mean nothing now? Or does it mean that huge accounts spend all their days on LinkedIn/use a team of assistants?
I've updated my list of 60+ startup directories to launch/submit your startup (I included only the best).
olenabomko.gumroad.com/l/best-start...
olenabomko.gumroad.com/l/best-start...
Best Directories to Promote Your Startup
60+ Best Directories to Promote Your Startup✅ Launch your startup✅ Get backlinks and traffic ✅ Acquire new users✅ Improve website authority
olenabomko.gumroad.com
February 18, 2025 at 2:30 PM
I've updated my list of 60+ startup directories to launch/submit your startup (I included only the best).
olenabomko.gumroad.com/l/best-start...
olenabomko.gumroad.com/l/best-start...
How does this mysterious situation with unread emails/saved screenshots happen?
February 12, 2025 at 2:09 PM
How does this mysterious situation with unread emails/saved screenshots happen?
🎁 I'm giving away my best-selling Product Hunt Launch Playbook.
Yes, it was my paid playbook. Yes, customers were the Top Products of the Month/Week/Day.
Link: olenabomko.gumroad.com/l/producthunt
Yes, it was my paid playbook. Yes, customers were the Top Products of the Month/Week/Day.
Link: olenabomko.gumroad.com/l/producthunt
Product Hunt Launch Playbook
Prepare for your next successful Product Hunt launch Best yearly discussions:What's inside the Playbook? PH rules Checklists and best tips Materials and assets you should create Tasks you should do be...
olenabomko.gumroad.com
February 11, 2025 at 5:37 PM
🎁 I'm giving away my best-selling Product Hunt Launch Playbook.
Yes, it was my paid playbook. Yes, customers were the Top Products of the Month/Week/Day.
Link: olenabomko.gumroad.com/l/producthunt
Yes, it was my paid playbook. Yes, customers were the Top Products of the Month/Week/Day.
Link: olenabomko.gumroad.com/l/producthunt
A typical website visit in 2025:
1. Battle with all but essential cookies.
2. Scan the website.
3. Try to figure out what "AI-innovative-platform" means.
4. Stop the auto-playing video.
5. Close the support widget.
6. Close the "subscribe to our newsletter" pop-up.
7. Give up.
1. Battle with all but essential cookies.
2. Scan the website.
3. Try to figure out what "AI-innovative-platform" means.
4. Stop the auto-playing video.
5. Close the support widget.
6. Close the "subscribe to our newsletter" pop-up.
7. Give up.
February 5, 2025 at 2:15 PM
A typical website visit in 2025:
1. Battle with all but essential cookies.
2. Scan the website.
3. Try to figure out what "AI-innovative-platform" means.
4. Stop the auto-playing video.
5. Close the support widget.
6. Close the "subscribe to our newsletter" pop-up.
7. Give up.
1. Battle with all but essential cookies.
2. Scan the website.
3. Try to figure out what "AI-innovative-platform" means.
4. Stop the auto-playing video.
5. Close the support widget.
6. Close the "subscribe to our newsletter" pop-up.
7. Give up.
Word of mouth is the best marketing channel.
February 4, 2025 at 2:05 PM
Word of mouth is the best marketing channel.
When I want to sound more like "an award-winning digital marketing agency."
This page (meme-style) is one of the most visited pages on my website (with my Product launch services, Playbooks, and Free marketing resources).
This page (meme-style) is one of the most visited pages on my website (with my Product launch services, Playbooks, and Free marketing resources).
February 3, 2025 at 1:12 PM
When I want to sound more like "an award-winning digital marketing agency."
This page (meme-style) is one of the most visited pages on my website (with my Product launch services, Playbooks, and Free marketing resources).
This page (meme-style) is one of the most visited pages on my website (with my Product launch services, Playbooks, and Free marketing resources).
Different types of positioning:
- For a subcategory/niche/specific segment
- Against a category leader
- Challenger.
- Democratizing X. Low-cost
- Lite version
- Real, transparent
- Head-to-head competition
- Premium
- Platform
- Category creation
All playbook olenabomko.gumroad.com/l/homepages
- For a subcategory/niche/specific segment
- Against a category leader
- Challenger.
- Democratizing X. Low-cost
- Lite version
- Real, transparent
- Head-to-head competition
- Premium
- Platform
- Category creation
All playbook olenabomko.gumroad.com/l/homepages
Website Messaging. SaaS/Tech Homepages
Templates, examples, and checklists to create your website messaging and homepageWhat's inside the Playbook? Homepage Checklist Positioning and Messaging Template Unique value proposition [Formulas + ...
olenabomko.gumroad.com
January 31, 2025 at 1:22 PM
Different types of positioning:
- For a subcategory/niche/specific segment
- Against a category leader
- Challenger.
- Democratizing X. Low-cost
- Lite version
- Real, transparent
- Head-to-head competition
- Premium
- Platform
- Category creation
All playbook olenabomko.gumroad.com/l/homepages
- For a subcategory/niche/specific segment
- Against a category leader
- Challenger.
- Democratizing X. Low-cost
- Lite version
- Real, transparent
- Head-to-head competition
- Premium
- Platform
- Category creation
All playbook olenabomko.gumroad.com/l/homepages
Reposted by Olena Bomko
I'm giving away my swipe file of the best homepage sections. What's inside:
- Logos, testimonials, case studies
- Pain points
- How it works
- Benefits
- Jobs to be done
- Use cases
- Different personas
+ Templates and examples for the hero section.
olenabomko.gumroad.com/l/homepages
- Logos, testimonials, case studies
- Pain points
- How it works
- Benefits
- Jobs to be done
- Use cases
- Different personas
+ Templates and examples for the hero section.
olenabomko.gumroad.com/l/homepages
Website Messaging. SaaS/Tech Homepages
Templates, examples, and checklists to create your website messaging and homepageWhat's inside the Playbook? Homepage Checklist Positioning and Messaging Template Unique value proposition [Formulas + ...
olenabomko.gumroad.com
January 26, 2025 at 2:36 PM
I'm giving away my swipe file of the best homepage sections. What's inside:
- Logos, testimonials, case studies
- Pain points
- How it works
- Benefits
- Jobs to be done
- Use cases
- Different personas
+ Templates and examples for the hero section.
olenabomko.gumroad.com/l/homepages
- Logos, testimonials, case studies
- Pain points
- How it works
- Benefits
- Jobs to be done
- Use cases
- Different personas
+ Templates and examples for the hero section.
olenabomko.gumroad.com/l/homepages
I'm giving away my swipe file of the best homepage sections. What's inside:
- Logos, testimonials, case studies
- Pain points
- How it works
- Benefits
- Jobs to be done
- Use cases
- Different personas
+ Templates and examples for the hero section.
olenabomko.gumroad.com/l/homepages
- Logos, testimonials, case studies
- Pain points
- How it works
- Benefits
- Jobs to be done
- Use cases
- Different personas
+ Templates and examples for the hero section.
olenabomko.gumroad.com/l/homepages
Website Messaging. SaaS/Tech Homepages
Templates, examples, and checklists to create your website messaging and homepageWhat's inside the Playbook? Homepage Checklist Positioning and Messaging Template Unique value proposition [Formulas + ...
olenabomko.gumroad.com
January 26, 2025 at 2:36 PM
I'm giving away my swipe file of the best homepage sections. What's inside:
- Logos, testimonials, case studies
- Pain points
- How it works
- Benefits
- Jobs to be done
- Use cases
- Different personas
+ Templates and examples for the hero section.
olenabomko.gumroad.com/l/homepages
- Logos, testimonials, case studies
- Pain points
- How it works
- Benefits
- Jobs to be done
- Use cases
- Different personas
+ Templates and examples for the hero section.
olenabomko.gumroad.com/l/homepages
I created a special page on my website for all my free marketing resources. 2800+ people have already downloaded them.
✅ Websites Playbook
✅ LinkedIn Profile +Growth Checklists
✅ 140+ Social Proof Examples
✅ 60+ Directories to Promote your Startup
Here's a link: olenabomko.com/free-marketi...
✅ Websites Playbook
✅ LinkedIn Profile +Growth Checklists
✅ 140+ Social Proof Examples
✅ 60+ Directories to Promote your Startup
Here's a link: olenabomko.com/free-marketi...
January 9, 2025 at 1:09 PM
I created a special page on my website for all my free marketing resources. 2800+ people have already downloaded them.
✅ Websites Playbook
✅ LinkedIn Profile +Growth Checklists
✅ 140+ Social Proof Examples
✅ 60+ Directories to Promote your Startup
Here's a link: olenabomko.com/free-marketi...
✅ Websites Playbook
✅ LinkedIn Profile +Growth Checklists
✅ 140+ Social Proof Examples
✅ 60+ Directories to Promote your Startup
Here's a link: olenabomko.com/free-marketi...
I'm launching Website Messaging & SaaS/Tech Homepages Playbook.
It's my best free Playbook. I started creating it in 2020.
What's inside the Playbook?
- Homepage Checklist
- Positioning and Messaging Template
- Unique value proposition
- All homepage sections
olenabomko.gumroad.com/l/homepages
It's my best free Playbook. I started creating it in 2020.
What's inside the Playbook?
- Homepage Checklist
- Positioning and Messaging Template
- Unique value proposition
- All homepage sections
olenabomko.gumroad.com/l/homepages
Website Messaging. SaaS/Tech Homepages
Templates, examples, and checklists to create your website messaging and homepageWhat's inside the Playbook? Homepage Checklist Positioning and Messaging Template Unique value proposition [Formulas + ...
olenabomko.gumroad.com
January 6, 2025 at 2:13 PM
I'm launching Website Messaging & SaaS/Tech Homepages Playbook.
It's my best free Playbook. I started creating it in 2020.
What's inside the Playbook?
- Homepage Checklist
- Positioning and Messaging Template
- Unique value proposition
- All homepage sections
olenabomko.gumroad.com/l/homepages
It's my best free Playbook. I started creating it in 2020.
What's inside the Playbook?
- Homepage Checklist
- Positioning and Messaging Template
- Unique value proposition
- All homepage sections
olenabomko.gumroad.com/l/homepages
Happy New Year from me and my trees 🌲🌲🌲
I hope we'll have peace, health, and wellness in 2025.
If this is a bad time for you, don't feel guilty. I hope that you are able to reach out for help and find some healing.
I hope we'll have peace, health, and wellness in 2025.
If this is a bad time for you, don't feel guilty. I hope that you are able to reach out for help and find some healing.
January 1, 2025 at 11:57 AM
Happy New Year from me and my trees 🌲🌲🌲
I hope we'll have peace, health, and wellness in 2025.
If this is a bad time for you, don't feel guilty. I hope that you are able to reach out for help and find some healing.
I hope we'll have peace, health, and wellness in 2025.
If this is a bad time for you, don't feel guilty. I hope that you are able to reach out for help and find some healing.
Wow! I’m in the real book :) Huge congratulations to Nitin Kartik on launching his book.
The book is packed with 100+ real-world lessons, expert interviews, and actionable insights on product marketing, market research, competitive analysis, storytelling, sales enablement, and KPIs.
The book is packed with 100+ real-world lessons, expert interviews, and actionable insights on product marketing, market research, competitive analysis, storytelling, sales enablement, and KPIs.
December 19, 2024 at 1:53 PM
Wow! I’m in the real book :) Huge congratulations to Nitin Kartik on launching his book.
The book is packed with 100+ real-world lessons, expert interviews, and actionable insights on product marketing, market research, competitive analysis, storytelling, sales enablement, and KPIs.
The book is packed with 100+ real-world lessons, expert interviews, and actionable insights on product marketing, market research, competitive analysis, storytelling, sales enablement, and KPIs.
One of my favorite comments from my customer (LinkedIn Playbook).
When I work with tech startups, we use my playbooks, too.
When I work with tech startups, we use my playbooks, too.
December 13, 2024 at 2:05 PM
One of my favorite comments from my customer (LinkedIn Playbook).
When I work with tech startups, we use my playbooks, too.
When I work with tech startups, we use my playbooks, too.
1. I got an email with "RE:" in the subject line (like this wasn't his first email).
2. I tried to remember who this sender could be.
3. I realized I didn't have any previous interaction with this person.
And then everybody hates marketers. And have all the reasons to do this.
2. I tried to remember who this sender could be.
3. I realized I didn't have any previous interaction with this person.
And then everybody hates marketers. And have all the reasons to do this.
December 10, 2024 at 1:23 PM
1. I got an email with "RE:" in the subject line (like this wasn't his first email).
2. I tried to remember who this sender could be.
3. I realized I didn't have any previous interaction with this person.
And then everybody hates marketers. And have all the reasons to do this.
2. I tried to remember who this sender could be.
3. I realized I didn't have any previous interaction with this person.
And then everybody hates marketers. And have all the reasons to do this.
Popular product launch mistakes:
1. You promote your product only during launches.
2. You think that virality during launches is very important.
3. You didn't define fundamentals.
4. You launch only on launching platforms.
5. You don't use all the resources you have.
1. You promote your product only during launches.
2. You think that virality during launches is very important.
3. You didn't define fundamentals.
4. You launch only on launching platforms.
5. You don't use all the resources you have.
December 9, 2024 at 2:13 PM
Popular product launch mistakes:
1. You promote your product only during launches.
2. You think that virality during launches is very important.
3. You didn't define fundamentals.
4. You launch only on launching platforms.
5. You don't use all the resources you have.
1. You promote your product only during launches.
2. You think that virality during launches is very important.
3. You didn't define fundamentals.
4. You launch only on launching platforms.
5. You don't use all the resources you have.
How to find the best marketing/growth channels for startups?
1. Double down on what already works.
2. Do customer research.
3. Is this a self-serve product or sales involved?
4. Study competitors.
5. Prioritize channels based on your budget and resources (what you're good at).
6. Launch. Test.
1. Double down on what already works.
2. Do customer research.
3. Is this a self-serve product or sales involved?
4. Study competitors.
5. Prioritize channels based on your budget and resources (what you're good at).
6. Launch. Test.
December 6, 2024 at 2:04 PM
How to find the best marketing/growth channels for startups?
1. Double down on what already works.
2. Do customer research.
3. Is this a self-serve product or sales involved?
4. Study competitors.
5. Prioritize channels based on your budget and resources (what you're good at).
6. Launch. Test.
1. Double down on what already works.
2. Do customer research.
3. Is this a self-serve product or sales involved?
4. Study competitors.
5. Prioritize channels based on your budget and resources (what you're good at).
6. Launch. Test.
"Just build a great product and customers will come." - founders with 100K followers posting their free advice on social media.
Why do they waste their time on social media when they can spend this time “building their great product?”
Why do they waste their time on social media when they can spend this time “building their great product?”
December 4, 2024 at 1:14 PM
"Just build a great product and customers will come." - founders with 100K followers posting their free advice on social media.
Why do they waste their time on social media when they can spend this time “building their great product?”
Why do they waste their time on social media when they can spend this time “building their great product?”
State of LinkedIn 2024:
1/ 54% of longer posts are likely AI-generated (WIRED). I hope they are wrong.
2/ LinkedIn became very saturated.
3/ Many influencers have big teams who manage everything for them.
4/ For some people, LinkedIn is a full-time job.
5/ It's still the best platform for B2B.
1/ 54% of longer posts are likely AI-generated (WIRED). I hope they are wrong.
2/ LinkedIn became very saturated.
3/ Many influencers have big teams who manage everything for them.
4/ For some people, LinkedIn is a full-time job.
5/ It's still the best platform for B2B.
December 2, 2024 at 1:51 PM
State of LinkedIn 2024:
1/ 54% of longer posts are likely AI-generated (WIRED). I hope they are wrong.
2/ LinkedIn became very saturated.
3/ Many influencers have big teams who manage everything for them.
4/ For some people, LinkedIn is a full-time job.
5/ It's still the best platform for B2B.
1/ 54% of longer posts are likely AI-generated (WIRED). I hope they are wrong.
2/ LinkedIn became very saturated.
3/ Many influencers have big teams who manage everything for them.
4/ For some people, LinkedIn is a full-time job.
5/ It's still the best platform for B2B.
2000+ people already downloaded my free resources.
- Best Directories to Promote Your Startup
- Positioning and Messaging
- LinkedIn Profile Checklist
- LinkedIn Growth Checklist
- 140+ Social Proof Examples
Here's a link: olenabomko.gumroad.com
- Best Directories to Promote Your Startup
- Positioning and Messaging
- LinkedIn Profile Checklist
- LinkedIn Growth Checklist
- 140+ Social Proof Examples
Here's a link: olenabomko.gumroad.com
November 29, 2024 at 2:22 PM
2000+ people already downloaded my free resources.
- Best Directories to Promote Your Startup
- Positioning and Messaging
- LinkedIn Profile Checklist
- LinkedIn Growth Checklist
- 140+ Social Proof Examples
Here's a link: olenabomko.gumroad.com
- Best Directories to Promote Your Startup
- Positioning and Messaging
- LinkedIn Profile Checklist
- LinkedIn Growth Checklist
- 140+ Social Proof Examples
Here's a link: olenabomko.gumroad.com
When I saw that Basecamp published 999 customer testimonials, I promised myself that I would have the same amount of testimonials on my website :)
Right now, I collected about 100 testimonials for my playbooks (I didn't include testimonials from my clients).
Right now, I collected about 100 testimonials for my playbooks (I didn't include testimonials from my clients).
November 26, 2024 at 2:08 PM
When I saw that Basecamp published 999 customer testimonials, I promised myself that I would have the same amount of testimonials on my website :)
Right now, I collected about 100 testimonials for my playbooks (I didn't include testimonials from my clients).
Right now, I collected about 100 testimonials for my playbooks (I didn't include testimonials from my clients).
Reposted by Olena Bomko
Created a starter pack for builders and marketers🥳
If you want to learn how to bootstrap your SaaS/business, follow people here
Feel free to join if you're an indie hacker, a solopreneur, or a marketer. 😘
👉 Share what you are working on
❤️Like this post
🔄 And Repost
go.bsky.app/3C4BqQF
If you want to learn how to bootstrap your SaaS/business, follow people here
Feel free to join if you're an indie hacker, a solopreneur, or a marketer. 😘
👉 Share what you are working on
❤️Like this post
🔄 And Repost
go.bsky.app/3C4BqQF
November 23, 2024 at 1:36 AM
Created a starter pack for builders and marketers🥳
If you want to learn how to bootstrap your SaaS/business, follow people here
Feel free to join if you're an indie hacker, a solopreneur, or a marketer. 😘
👉 Share what you are working on
❤️Like this post
🔄 And Repost
go.bsky.app/3C4BqQF
If you want to learn how to bootstrap your SaaS/business, follow people here
Feel free to join if you're an indie hacker, a solopreneur, or a marketer. 😘
👉 Share what you are working on
❤️Like this post
🔄 And Repost
go.bsky.app/3C4BqQF