Hi, I’m back 👋🏼

Matt Ferrell’s plastic pollution video reminded me why balance matters in communication. No tech hype, no negativity, just honest solutions. Imperfect, but moving us forward. If you care about sustainability, it’s worth watching.

www.youtube.com/watch?v=D9Hd...

Someone shared this my LinkedIn post:

“Sustainability isn’t a cost, it’s a reallocation of value.”

But here’s the catch: that only works at a society level.

What would have to change for sustainability to feel rewarding on a personal level too?

Not “the right thing,” just the obvious thing.

hi, I’m Ale 👋 I’m running a small social experiment here.

I want to see if it’s possible to build a real online circle of people who care about sustainability and positive impact (even if we’re not experts).

I’ll share reflections, questions and mini experiments.

Let’s see what happens…