Next up is Rebecca Partridge on 'Participatory research methods and the shift since the pandemic'… who is keen to start a conversation about how we all conduct our research work. #UX

Our first speaker is Adel Kalman - who is (bravely?) delivering an *interactive* presentation tonight on Cognitive Principles in Design #UX

It's another NUX #Sheffield tonight: Joe from our lovely hosts - Sheffield Hallam University - lets our gathered #UX masses know about their in-industry placement schemes.

Next NUX #Sheffield event on Thu the 7th Nov. 2x talks:
- Cognitive bias & heuristics in design
- Participatory research methods and the shift since the pandemic
Venue: Charles St. building at SHU. Plus pizza & beer from our sponsor FindAUniversity #UX
🎟️ www.eventbrite.co.uk/e/nux-sheffi...

Up next at NUX Leeds...

📗 Missing Voices & Trauma Informed Research Practices 📗

🗓️: 4th April 2024
📍: Accenture, Leeds
🎤: Ian Franklin (Ideasmiths), Sujana Crawford (Capgemini)
🎟️: tinyurl.com/nux-l-a24
🔗: tinyurl.com/nux-l-web-a24

Details below 👇

“Stakeholders never need to know the whole story - steal your stories from everywhere!” #nuxleeds

“How do we do that? I’ve had a love-hate relationship with personas, but now I love them. We take a set of numbers and craft an actual being. When we put that person through a lot of scenarios, we develop empathy with them. Made up avatars in a made up world” #nuxleeds

“You can use fear and stress to engage your audience, but wouldn’t you rather engage them through critical thinking - talked to rather than talked at?” #nuxleeds

“Adrenaline and cortisol are released when you’re stressed.

Cortisol specifically is the stress of not knowing what to do. You become intolerant and irritable. It impairs your memory and makes you less critical about the decisions that you make” #nuxleeds

“Endorphins are released when you laugh. It makes you feel relaxed, focused, and relieves pain” #nuxleeds

“Oxytocin is released when we feel empathy. It increases trust and makes you more generous and human. You feel more confident with the people around you because you bond better with them” #nuxleeds

“Dopamine is directly related to concentration, motivation, learning, and critical thinking. We can trigger dopamine with suspense” #nuxleeds

“Humans have evolved to carry storytelling through evolutionary lines - why? It helps you win over individuals. It gives you protection and wider social of people to procreate with!” #nuxleeds

“You’re going to forget everything I’ve said today - all the facts and figures. My only hope is that I’ll make you feel some emotion so you’ll remember what I’ve conveyed” #nuxleeds

“The only way you can get your audience’s brain to care is by making it feel emotions” #nuxleeds

“The matrix is the cold business world of numbers. Our job as UX is to look at the numbers and tell them in a real, user centred way” #nuxleeds

“How do we harness stories and use them in a UX environment?” #nuxleeds