@nuritnobel.bsky.social
Press release: www.hhs.se/en/about-us/...
When climate risk hits home, people listen: Study reveals key to engagement - hhs.se - Stockholm School of Economics
A subtle change in how climate risk is communicated—mentioning a person’s local area—can significantly increase attention to disaster preparedness messages, according to a new study by researchers at the Stockholm School of Economics and Harvard University, published in Nature Human Behaviour. The findings offer a practical, low-cost strategy for governments, insurers and local authorities seeking to boost climate resilience in vulnerable communities.
www.hhs.se
December 8, 2025 at 12:19 PM
Press release: www.hhs.se/en/about-us/...
article: www.nature.com/articles/s41...
Enhancing climate resilience with proximal cues in personalized climate disaster preparedness messaging - Nature Human Behaviour
In this randomized field experiment with 12,985 Australian homeowners, adding place cues to climate-risk emails increased click-throughs and engagement, suggesting a low-cost, scalable way to prompt w...
www.nature.com
December 8, 2025 at 12:19 PM
article: www.nature.com/articles/s41...
There is still so much work to be done to understand people's decision-making around climate risk and climate adaptation, and we have some ongoing projects with the goal of learning more. If you work with climate risk communication, I’d love to connect.
December 8, 2025 at 12:19 PM
There is still so much work to be done to understand people's decision-making around climate risk and climate adaptation, and we have some ongoing projects with the goal of learning more. If you work with climate risk communication, I’d love to connect.
Huge thanks to our partners in Australia and colleagues at @weatherheadcenter.bsky.social / Harvard for making this possible. A big thanks to Stockholm School of Economics for financing the article's open access fees, recognizing that this issue is too important to stay behind a paywall.
December 8, 2025 at 12:19 PM
Huge thanks to our partners in Australia and colleagues at @weatherheadcenter.bsky.social / Harvard for making this possible. A big thanks to Stockholm School of Economics for financing the article's open access fees, recognizing that this issue is too important to stay behind a paywall.
The result:
People who received localized messages were about twice as likely to seek more information on how to protect their homes, compared to those who received generic communications.
People who received localized messages were about twice as likely to seek more information on how to protect their homes, compared to those who received generic communications.
December 8, 2025 at 12:19 PM
The result:
People who received localized messages were about twice as likely to seek more information on how to protect their homes, compared to those who received generic communications.
People who received localized messages were about twice as likely to seek more information on how to protect their homes, compared to those who received generic communications.
Working with a major Australian bank, we ran a field experiment with almost 13,000 homeowners in wildfire-prone areas. We tested a very simple idea:
👉 What happens if you make climate risk feel closer to home by mentioning people’s own suburb in the message?
👉 What happens if you make climate risk feel closer to home by mentioning people’s own suburb in the message?
December 8, 2025 at 12:19 PM
Working with a major Australian bank, we ran a field experiment with almost 13,000 homeowners in wildfire-prone areas. We tested a very simple idea:
👉 What happens if you make climate risk feel closer to home by mentioning people’s own suburb in the message?
👉 What happens if you make climate risk feel closer to home by mentioning people’s own suburb in the message?
In a new paper published in Nature Human Behaviour (@natureportfolio.nature.com) as part of our work at @harvard.edu's Sustainability, Transparency, and Accountability (STAR) Lab, Michael Hiscox and I study how to get more people to actually engage with this kind of preparedness advice.
December 8, 2025 at 12:19 PM
In a new paper published in Nature Human Behaviour (@natureportfolio.nature.com) as part of our work at @harvard.edu's Sustainability, Transparency, and Accountability (STAR) Lab, Michael Hiscox and I study how to get more people to actually engage with this kind of preparedness advice.
Well, we can’t change the weather, but it turns out that there are steps homeowners in risk areas can take to reduce their risk of exposure. And mitigating the damage is in the interest of all of us – governments, banks, insurance companies, and of course, individual homeowners.
December 8, 2025 at 12:19 PM
Well, we can’t change the weather, but it turns out that there are steps homeowners in risk areas can take to reduce their risk of exposure. And mitigating the damage is in the interest of all of us – governments, banks, insurance companies, and of course, individual homeowners.
Jake am I gonna have to check bluesky for all this fantastic content you are dropping
December 4, 2024 at 9:14 PM
Jake am I gonna have to check bluesky for all this fantastic content you are dropping