Nurhafihz Noor
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nurhafihznoor.bsky.social
Nurhafihz Noor
@nurhafihznoor.bsky.social
🧙‍♂️ Sharing research on services marketing, technology adoption, halal & hospitality – with riffs from the school of life.
💜 Why we form relationships with AI, and whether AI can make us happy.

doi.org/10.1080/0887...
January 30, 2025 at 11:40 AM
🌼🤖 How AI affects different service elements with the Flower of Service Model.

www.igi-global.com/chapter/impa...
January 28, 2025 at 5:39 AM
❓What will the use of AI service agents mean for consumers, service firms, and society? We developed a research agenda with 28 research questions for further investigation.

journals.sagepub.com/doi/abs/10.1...
January 26, 2025 at 12:52 PM
🦾 Measuring the service quality of AI service agents: AISAQUAL contains 26 items across six dimensions: efficiency, security, availability, enjoyment, contact, and anthropomorphism. doi.org/10.1108/EJM-...
January 25, 2025 at 2:47 PM
🤖 The service environment is increasingly seeing the adoption of artificial intelligence service agents (AISA) for the provision of service to consumers. AISA are autonomous human-like technology service agents powered by AI. Examples include chatbots & service robots.

doi.org/10.1016/B978...
January 25, 2025 at 2:35 PM