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Rumors suggest that Apple is spending billions on generative AI research and development and that it may introduce major AI updates, potentially including generative AI, in 2024.

Cook's regular reference to heightened investment may indicate an intensification of the company's efforts in this field
November 3, 2023 at 11:06 AM
Despite repeated queries from analysts and investors regarding how Apple plans to monetize generative AI, Cook has refused to go into details, asserting that the company will advance responsibly and gradually integrate the technology into new products.

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November 3, 2023 at 11:06 AM
Cook has highlighted the integral role of AI and machine learning in existing Apple products such as iOS 17's Personal Voice and Live Voicemail, as well as life-saving features like Fall Detection, Crash Detection, and ECG on Apple Watch.

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November 3, 2023 at 11:05 AM