Corey
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northcutt.com
Corey
@northcutt.com
🤵‍♂️ Chief Optimization Officer @ orbitmedia.com
🏢 Built + sold companies in an assortment of industries
🗣️ Talking SEO, CRO, AI, and business
Two versions are already up on Hugging Face. The 20b probably runs on a newish laptop. The 120b model doesn't.

huggingface.co/openai/gpt-o...
huggingface.co/openai/gpt-o...
August 6, 2025 at 3:43 PM
youtubiest barry is best barry, great takes. Searchers will come before publishers...until publishers stop feeding the trainers, which will no longer be good for searchers? But feels like we've got a looong way to fall before that worsening training data motivates a different course.
May 23, 2025 at 4:36 PM
A ddos attack is by nature, distributed. So maybe one Ukrainian IP amidst a global botnet of millions?
March 10, 2025 at 9:46 PM
The fact that you can get it right off of icann.org instead of some ad-laden frontend to the "whois" shell command is probably the most actionable takeaway if you want to continue looking like a legitimate pro: lookup.icann.org/en
ICANN Lookup
The ICANN registration data lookup tool gives you the ability to look up the current registration data for domain names and Internet number resources.
lookup.icann.org
January 28, 2025 at 8:34 PM
For practical reasons, I imagine it isn't. That would mean the "floor volume" (say, they only track keywords with > 10 clicks/month) cuts off at different places at different times of year: resulting in a seasonal trend in an unexpected place.
October 9, 2024 at 1:32 PM
BONUS: I find the Y/Y overlay of Organic Keywords also interesting. The more I use it, the more it seems to validate a theory I have never confirmed: Is the Semrush scraped keyword database is not static?
October 9, 2024 at 1:32 PM
IMO, this is the most insightful metric that Semrush provides for real businesses. And the long-term chart is so much more meaningful than those ubiquitous M/M reports that shift +5%/15% based on business days.
October 9, 2024 at 1:32 PM
1.) Filter most noise.. because let's face it, 98% of search traffic is just that
2.) Estimate value using a real market economy (Ads bid prices)
3.) Distill only the impact of SEO that aligns to business-minded KPIs
4.) Track a pattern ($ retrieval) that is still 99% untouched by LLMs
October 9, 2024 at 1:32 PM