EPS packaging prevents more waste than it creates. 📦 It protects fragile goods, cuts emissions & enables circularity—yet it’s often misunderstood. Our director, Chresten Heide-Anderson, explains why perception shouldn’t replace data. #Sustainability #EPS

Does “looking green” always mean being sustainable? Too often, greenwashing distorts policy and consumer choices—prioritizing aesthetics over impact.

We share a new article by Chresten Heide-Anderson on how misleading environmental claims shape decisions.

#Greenwashing #Sustainability

Are we solving real problems, or being decieved by what is right in front of us`?
Cognitive bias shapes too many sustainability policies. A single product, like the EPS cup, can dominate discussions while broader, systemic waste issues go overlooked. We need regulation based on data, not perception.

EPS recycling isn’t a single process. From direct reuse to advanced chemical recycling, our director's latest article breaks down the facts and tackles misconceptions. Read more:
#CircularEconomy #Sustainability #EPS

We have now formally launched. We look forward to it ;)

Expanded Polystyrene (EPS): sustainable, efficient, and 100% recyclable. Hear our Director @Chresten Heide-Anderson explain its impact on Redefining Plastics. 🌱
#CircularEconomy #Sustainability"

New Article: Facts About EPS and Marine Plastic Pollution
EPS is often visible in beach litter, but data shows it accounts for just 0.5% of global marine plastic by weight.

This article explores why visibility skews perceptions and why data-driven strategies matter.
#Sustainability #MarinePollution

🌍 Weighing the True Costs of Material Choices 🌿

Our director, Chresten Heide-Anderson, shares insights on how replacing EPS with alternatives can lead to higher carbon footprints. His latest article explores the hidden trade-offs of material choices.
#climate
www.linkedin.com/pulse/facts-...

Our Director is in #Busan to contribute with input to #INC5 and the #plasticstreaty negotiations.

Feel free to reach out if you want to know more about #recycling of Expanded Polystyrene.

EPS transport #packaging is effectively integrated in the #circulareconomy, as recognised by UNEP.

Added a few more to the #plasticstreaty / #INC5 starterpack

The conversation is still slow but will take off I’m certain.

go.bsky.app/QyAxDiW

As we head #INC5 in #Busan for negotiations on how to reduce #plasticpollution in a legally binding #plasticstreaty, the science is clear two simple policies can solve 80% of the problem. Recycled Content Mandate and Investment in Waste Management.

Should be a no-brainer!
global-plastics-tool.org

Our director has a newsletter on LinkedIn, which addresses misunderstandings and the impact of cognitive bias in the circular economy.

The latest article discusses EPS recycling facts. And has just been shared by LinkedIn News!

#plastics, #circulareconomy, #plasticstreaty, #climate

New Starter Pack on #Regenerative #Business, #Innovation & #Technology. Themes: #thriving, #netpositive, #regeneration, #circulareconomy, beyond #sustainability, the breakthrough movement to regenerate nature, society & the economy.

Please let me know who else I should add.
go.bsky.app/Q2XBwux

Noticed that there doesn't seem to be an obvious Circular Economy Starter Pack... So, I've started one here (slightly UK/EU centric). Suggestions for additions welcomed, and also how to add people quickly using the app, as it seems quite convoluted:
go.bsky.app/JFNr8dw
#CircularEconomy

Not many stakeholders for #INC5 to be found on BlueSky!

Here are the people I found for a starter pack on #PlasticsTreaty.

Let’s land a treaty ensuring effective EPR, strong focus on #circulareconomy and based on a scientific evaluation of the impacts of alternatives.

go.bsky.app/QyAxDiW