"go woke go broke!"

you mean like metaphor re:fantazio, baldur's gate 3, dragon age franchise, apex legends...

"but Concord!", wept the man

...silent hill 2 remake, disco elysium, hades, celeste, horizon franchise...

"begone!"

...night in the woods, undertale, cyberpunk, stardew valley...

apparently the mcdonald's thing was even more of a stunt than it looked. location was closed down and they brought in fake customers