Nina Sawetz
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ninasawetz.com
Nina Sawetz
@ninasawetz.com
Publicist for CEOs & high profile clients | Founder & MD, Future | Email nina@thisisfuture.co.uk
ONS says 1 in 8 young people are out of work. But does that include content creators? Are we underestimating how many are working, just not in traditional jobs which receive payslips?

Because if so, that’s a huge group of people being overlooked, especially as the NEET data is self-selecting.
November 9, 2025 at 10:25 AM
Politics these days is about performance over policy. The ones who know how to play the media game, will always trump the rest.

Discussing more this on my Scandal Decoded substack, so feel free to follow along (it's free): open.substack.com/pub/scandald...
The Greatest Showman?
During this Conference week, we look how politics today is less about policy and more about performance, where having the X-Factor matters more than the facts.
open.substack.com
September 30, 2025 at 10:22 AM
Davey namechecked Reform / Farage 31 times in his speech yesterday.

If the main parties spent less time talking about Reform & more time talking about their own policies, we’d have a clearer idea of what their plans are.

All they're doing is amplifying Reform's platform & building their momentum.
September 24, 2025 at 9:12 AM
Classic case of thinking you’re smarter than your publicist and who will now self destruct.

We advise based on experience and ethics to give you the best chances, but we also know when to stop trying if we are being disrespected.

Betting the publicist is a woman.

news.sky.com/story/gregg-...
Gregg Wallace: Allegations against me come from 'middle-class women of certain age'
Gregg Wallace stepped back from hosting MasterChef on Thursday while historical allegations against him are investigated. This morning he addressed those accusations head on in videos posted on social...
news.sky.com
December 1, 2024 at 9:50 AM
Does anyone else feel absolutely exhausted after watching Martin Lewis? 😮‍💨😮‍💨😅 Feel like I’ve done ten rounds against Prince Naseem
November 26, 2024 at 8:59 PM
We need to talk about the fact that one G&T is now £16.90 on a night out.

What?
November 23, 2024 at 9:53 AM
Reposted by Nina Sawetz
BBC MOOS AT SIX
November 19, 2024 at 6:12 PM
Feel like I'm standing in the corner of the playground waiting to make friends 🫠

A/S/L?
November 19, 2024 at 10:20 AM
Publicist for clients including Sacha Lord (Night Time Economy Adviser), Manchester Central, and Hotel Football, Old Trafford.
November 18, 2024 at 11:50 PM