I probably only read 80% of the books I own, trending down.

3. Present the solution
- "This is the new design, and it comes with 3 things"
- "With this, we might increase our conversion rate"

After presenting, always collect feedback. You want to make sure people get the chance to challenge your thoughts, + you can improve.

How do you present design? :)

1. Start off with why this design matters (the problem)
- "this was difficult for our users"
- "conversion rate was low in this section"

2. Show your thought process
- "That's why I looked at this problem again"
- "That's why I interviewed 3 users"