Niels Holtrop
nielsholtrop.bsky.social
Niels Holtrop
@nielsholtrop.bsky.social
Assistant Professor Marketing Maastricht University | Marketing Analytics | Privacy 🕵️‍♂️| Nutrition Choices 🍏 | Data Science
This would indeed be huge! Been waiting nearly 20(!) years for the resolution of that cliffhanger.
February 28, 2025 at 6:16 PM
I raise you with the fact that I had a job talk on the same day with someone else, and we even met and socialized in between our talks. (Neither of us accepted the offer, and we still talk to each other regularly)
January 14, 2025 at 3:04 PM
Wow, great idea for a paper! Strong closing of 2024!
December 31, 2024 at 9:51 PM
Thanks for making me aware this feed exists!
November 22, 2024 at 4:58 AM
They should also set quality standards IMO (just looking for a reason to post this paper on eggs)

pubsonline.informs.org/doi/10.1287/...
Higher Minimum Quality Standards and Redistributive Effects on Consumer Welfare | Marketing Science
pubsonline.informs.org
November 19, 2024 at 8:19 AM
We also identify product and category moderators that make these effects stronger or weaker. One favourite finding is that absence claims can still work, but only in categories where there’s fewer of them. So, low fat yoghurt is not special, but low sodium soup is.(3/3)
November 15, 2024 at 7:12 AM
In a nutshell, we show that presence nutrition (e.g. high in fibre) increase SKU choice on average, but absence nutrition claims (e.g. low fat/sugar) decrease choice. Both claim types do impact quantity purchased however. (2/3)
November 15, 2024 at 7:12 AM
Thanks @juliencloarec.com, this should help kickstart my algorithm!
October 31, 2023 at 12:31 PM