Nicole Baxter
banner
nicolebaxter.bsky.social
Nicole Baxter
@nicolebaxter.bsky.social
#writer | #photographer | #editor | Works at Coretext, supplying content to GRDC’s GroundCover™. #waggawagga #australia
Reposted by Nicole Baxter
🧬 Word of the Week: Metastasise — when cancer spreads from one part of the body to another. Studying how and why this happens helps scientists design treatments that stop tumours from spreading and improve survival rates. What word should we explore next?
November 5, 2025 at 10:01 PM
Reposted by Nicole Baxter
🎬 What I’m… Brad, our Consulting Editor, has been at an ag tech expo in regional Victoria, featuring weed control, sensors, autonomous machinery and precision tools. Our What I’m series shares our team’s work — ideas, experiences and innovations shaping the future of science and communication.
October 6, 2025 at 1:21 AM
Reposted by Nicole Baxter
Jargon, overselling, dense text, missing context, inaccessible design—5 mistakes that derail science comms. Our blog shows how to avoid them.
🔗 www.coretext.com.au/post/five-co...
September 30, 2025 at 8:37 AM
Reposted by Nicole Baxter
Word of the Week: Entropy ♨️ The science of energy dispersal. Why hot drinks cool, batteries drain and randomness keeps encryption secure. From fridges to computing, entropy shapes daily life. What word should we feature next?
October 2, 2025 at 2:42 AM
Reposted by Nicole Baxter
🎬 Nicole’s in the paddock thinking about crown rot, in this snippet from our What I’m series. Mid to late grain filling (August–October) is often when growers look for signs—but symptoms aren’t always visible. A PREDICTA® B test is the best way to assess Fusarium crown rot risk.
September 22, 2025 at 12:42 AM
Reposted by Nicole Baxter
🎬 New What I’m… episode
This week: Tim on judging the World Illustration Awards (Science & Technology)
Winners will be announced tomorrow (16 Sept, 8pm UK time). A reminder that science communication is as much about design and illustration as it is about words.
September 14, 2025 at 10:49 PM
Reposted by Nicole Baxter
Readers decide in 3 seconds whether to keep reading your research report, or move on. Visual hierarchy is the difference between being read and being ignored. Our blog shows how to get it right. 🔗 Read more: www.coretext.com.au/post/the-3-s...
September 16, 2025 at 6:12 AM
Reposted by Nicole Baxter
🌍 Word of the Week: Geodesy. The science of measuring Earth’s shape and gravity - essential for GPS, mapping, sea-level monitoring and disaster response. What word should we feature next?
September 18, 2025 at 12:38 AM
Reposted by Nicole Baxter
New hire alert: Murphy, 5 months old, Labradoodle. Title: Chief Wellbeing Officer 🐾. Duties: naps, cuddles, mandatory walk breaks. #OfficeDog #ScienceComms #WorkplaceWellbeing
September 1, 2025 at 2:31 AM
Reposted by Nicole Baxter
An accessible PDF isn’t optional—it’s essential. Tagged structure, alt text, logical reading order, clear tables, and strong contrast make documents usable for all. 📩 Contact us if you need PDFs that meet WCAG 2.1: coretext.com.au.
#AccessiblePDFs #Accessibility #InclusiveDesign
September 2, 2025 at 3:43 AM
Reposted by Nicole Baxter
🎬 New series: "What I'm..."
Quick looks at how our team does science communication.
First up: Melissa talks to farmers about how they’re tracking emissions for a low-carbon future 🌱
September 8, 2025 at 1:17 AM
Reposted by Nicole Baxter
We approach complex science (like bathymetric surveys) with a four-step method

1️⃣ Focus on why it matters
2️⃣ Simplify visually and structurally
3️⃣ Use analogies
4️⃣ Test with non-specialists

📧 Want help making complex science clear? Contact us: coretext.com.au.
September 8, 2025 at 11:00 PM
Reposted by Nicole Baxter
Word of the Week: Pharmacodynamics! 💊 How drugs interact with our bodies at the cellular level—essential for safe dosing, predicting drug interactions & developing better treatments. Send suggestions for other words to explore! #Pharmacodynamics #WordOfTheWeek #PharmaceuticalScience #ScienceEveryday
September 10, 2025 at 11:00 PM
Reposted by Nicole Baxter
Five brains, one whiteboard, too many ideas. Best kind of problem!
August 25, 2025 at 4:17 AM
Reposted by Nicole Baxter
In 6 weeks we’ve made 14 stops across Australia — from WA to Vic, Qld to Tassie — supporting clients with comms plans, storytelling & photography.

Events included expos, crop walks, grower days, workshops & national conferences.

📩 Need comms support? We’re ready to hit the road for you.
August 20, 2025 at 1:22 AM
Reposted by Nicole Baxter
Editing comes in four stages:
Structural: big picture
Substantive: structure + clarity
Copyediting: grammar + consistency
Proofreading: typos + formatting

If you get the order wrong, you’ll polish words you later cut.

We do all four, contact us for your editing needs: coretext.com.au.
August 19, 2025 at 7:41 AM
Reposted by Nicole Baxter
Field research with Summerfruit Australia! 🍑 Our team has been surveying growers and industry reps today at the summerfruit grower day, gaining insights that will inform future priorities. Need research to drive your comms strategy? Let's chat.

#MarketResearch #StakeholderEngagement
June 16, 2025 at 6:53 AM
Merry Christmas from me and Missy the ginger cat. Can you tell she liked her Santa gift!?! 🎄🎁🎉😘🎅🏻🌹⭐️🐈 #agsky #agchatoz #christmas
December 25, 2024 at 12:03 AM
Missy checking the gifts under the tree to see how many have her name on them. I told her Santa 🎅🏻 doesn’t bring any gifts 🎁 for her until tomorrow night. 🎁🎄😹🤭🐈 #cat #christmas #tree
December 23, 2024 at 10:39 AM
Life is too short not to tell my mum and dad I love them! One rose for every month of the next year. An early Christmas gift! 😘🎄🎁🎉⭐️🎅🏻❄️ Happy Christmas to you too!
December 20, 2024 at 9:06 AM
Rebecca Thyer (pictured right) is a great journalist and a positive team leader. We caught up in Melbourne for the Coretext Christmas gathering. Merry Christmas! 🎄🎅🏻🎉⭐️❄️🎁✈️🤶🏻🎄
December 18, 2024 at 8:43 PM
It was great to catch up with the Melbourne Coretext crew at Cookie today! Merry Christmas! 🎁🎄🎅🏻🤶🏻❄️✈️❄️
December 18, 2024 at 5:31 AM
My brother Mark harvesting Scepter wheat on the family farm near Old Junee, New South Wales, Australia. #harvest #wheat #agsky
December 14, 2024 at 9:02 PM
Pictures by Brad Collis, Evan Collis, Paul Jones’s and @mellystweet show why research photography is worth the investment. Thanks @theGRDC, @ACIARAustralia and @NSW_AGRONOMY for investing in great photography! #agsky #research #photography

www.coretext.com.au/post/5-reaso...
5 reasons to invest in great photography
Strong, creative images make science and research accessible and appealing, increasing your work’s reach and impact.
www.coretext.com.au
December 11, 2024 at 3:41 AM
The tree is up! 🎄🎅🏻❄️🤶🏻🎄
December 10, 2024 at 11:24 AM