nick susi
@nicksusi.bsky.social
Executive Director, Strategy - dotdotdash
Alum - @Complex @thefader @JayZ @BerkleeCollege
Alum - @Complex @thefader @JayZ @BerkleeCollege
Pinned
nick susi
@nicksusi.bsky.social
· Nov 25
Dear strategists, if you’re not an active participant in the culture, your frameworks won’t save you
Forget Cannes. The only award I’m interested in seeing which agency wins is most money spent on least real-world impact. The competition is fierce!
June 27, 2025 at 1:28 PM
Forget Cannes. The only award I’m interested in seeing which agency wins is most money spent on least real-world impact. The competition is fierce!
so pumped to finally have this
thank you @joshuacitarella.bsky.social & Do Not Research for including me in this edition
thank you @joshuacitarella.bsky.social & Do Not Research for including me in this edition
June 25, 2025 at 1:33 PM
so pumped to finally have this
thank you @joshuacitarella.bsky.social & Do Not Research for including me in this edition
thank you @joshuacitarella.bsky.social & Do Not Research for including me in this edition
Newer mediums like social media & AI have stripped content of experiential depth, flattening it into pure information. A meme, a TikTok or pod at 2x speed, a book made into a summary by LLM. In film or gaming, the content is the experience. Now, the experience is the feed itself.
June 18, 2025 at 1:00 PM
Newer mediums like social media & AI have stripped content of experiential depth, flattening it into pure information. A meme, a TikTok or pod at 2x speed, a book made into a summary by LLM. In film or gaming, the content is the experience. Now, the experience is the feed itself.
SOCIAL MEDIA IS A VIDEO GAME
June 10, 2025 at 11:59 AM
SOCIAL MEDIA IS A VIDEO GAME
LESS ESSAYS ABOUT WORLDBUILDING
MORE ACTUAL WORLDS BEING BUILT
PLEASE AND THANK YOU
MORE ACTUAL WORLDS BEING BUILT
PLEASE AND THANK YOU
May 29, 2025 at 1:05 PM
LESS ESSAYS ABOUT WORLDBUILDING
MORE ACTUAL WORLDS BEING BUILT
PLEASE AND THANK YOU
MORE ACTUAL WORLDS BEING BUILT
PLEASE AND THANK YOU
“Listen up buddy you’re just one clever portmanteau away from becoming a billionaire philosopher”
May 26, 2025 at 1:05 PM
“Listen up buddy you’re just one clever portmanteau away from becoming a billionaire philosopher”
JOB SECURITY FROM AI FOR ME BUT NOT FOR THEE
May 1, 2025 at 4:19 PM
JOB SECURITY FROM AI FOR ME BUT NOT FOR THEE
on acorns, memory and identity
April 29, 2025 at 12:58 PM
on acorns, memory and identity
We are quick to wag our fingers at machines
But we forget the ghosts of our own design
Human behavior, cultural values, systems of power
But we forget the ghosts of our own design
Human behavior, cultural values, systems of power
April 9, 2025 at 1:54 PM
We are quick to wag our fingers at machines
But we forget the ghosts of our own design
Human behavior, cultural values, systems of power
But we forget the ghosts of our own design
Human behavior, cultural values, systems of power
Last year, someone on YouTube spent 600+ hours over 4 months on Unreal Engine to create a Legend Of Zelda short film in the style of Studio Ghibli. If that same person used AI tools to make the same short film in half the time, do you feel differently about it?
April 4, 2025 at 4:19 PM
Last year, someone on YouTube spent 600+ hours over 4 months on Unreal Engine to create a Legend Of Zelda short film in the style of Studio Ghibli. If that same person used AI tools to make the same short film in half the time, do you feel differently about it?
What technology makes easier to replicate and spread, will replicate and spread.
April 2, 2025 at 1:04 PM
What technology makes easier to replicate and spread, will replicate and spread.
March 31, 2025 at 1:59 PM
March 24, 2025 at 12:23 PM
on AI, chance & aleatoric music
March 7, 2025 at 4:36 PM
on AI, chance & aleatoric music
on AI, mosaic and tapestry
March 6, 2025 at 4:17 PM
on AI, mosaic and tapestry
People are saying everything feels like hypergambling now. I will add - social media feels like it has become a casino not for financial but for social capital. A game where people place bets with hot takes, where bigger risks could have bigger rewards, but the house always wins.
March 5, 2025 at 4:01 PM
People are saying everything feels like hypergambling now. I will add - social media feels like it has become a casino not for financial but for social capital. A game where people place bets with hot takes, where bigger risks could have bigger rewards, but the house always wins.
On the Internet, you can just say stuff
February 20, 2025 at 4:15 PM
On the Internet, you can just say stuff
The ability to participate is not the ability to control
February 19, 2025 at 5:01 PM
The ability to participate is not the ability to control
The vibe rn
Everything is a staged, mediated pseudoreal spectacle, performed for status
Participation is consumption
The best story wins
Everything is a staged, mediated pseudoreal spectacle, performed for status
Participation is consumption
The best story wins
February 19, 2025 at 2:13 PM
The vibe rn
Everything is a staged, mediated pseudoreal spectacle, performed for status
Participation is consumption
The best story wins
Everything is a staged, mediated pseudoreal spectacle, performed for status
Participation is consumption
The best story wins
Throughout history, people always call new unfamiliar tech “magic.” So it’s interesting to see builders like Google, Shopify, Canva refer to their own AI products as magic. But there’s something about military tech builders referring to itself as magic that hits different.
February 17, 2025 at 2:35 PM
Throughout history, people always call new unfamiliar tech “magic.” So it’s interesting to see builders like Google, Shopify, Canva refer to their own AI products as magic. But there’s something about military tech builders referring to itself as magic that hits different.
February 8, 2025 at 5:37 PM
Are you feeling the pull to do it because you want to, or because everyone else is?
February 7, 2025 at 5:07 PM
Are you feeling the pull to do it because you want to, or because everyone else is?
Magic is the perfect metaphor for our relationship with technology and media, and why it feels like we’re living through collective psychosis. Both can mystify, manipulate & distort reality, but awareness of a trick makes all the difference between experiencing wonder vs terror.
February 2, 2025 at 3:43 PM
Magic is the perfect metaphor for our relationship with technology and media, and why it feels like we’re living through collective psychosis. Both can mystify, manipulate & distort reality, but awareness of a trick makes all the difference between experiencing wonder vs terror.
on cultural trends or whatever
January 29, 2025 at 2:43 PM
on cultural trends or whatever
Reposted by nick susi
A streaming service can be a collective of artists that contribute to an FTP and charge outsiders to access
January 27, 2025 at 1:57 PM
A streaming service can be a collective of artists that contribute to an FTP and charge outsiders to access