nick susi
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nicksusi.bsky.social
nick susi
@nicksusi.bsky.social
Executive Director, Strategy - dotdotdash
Alum - @Complex @thefader @JayZ @BerkleeCollege
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Dear strategists, if you’re not an active participant in the culture, your frameworks won’t save you
Forget Cannes. The only award I’m interested in seeing which agency wins is most money spent on least real-world impact. The competition is fierce!
June 27, 2025 at 1:28 PM
so pumped to finally have this

thank you @joshuacitarella.bsky.social & Do Not Research for including me in this edition
June 25, 2025 at 1:33 PM
Newer mediums like social media & AI have stripped content of experiential depth, flattening it into pure information. A meme, a TikTok or pod at 2x speed, a book made into a summary by LLM. In film or gaming, the content is the experience. Now, the experience is the feed itself.
June 18, 2025 at 1:00 PM
SOCIAL MEDIA IS A VIDEO GAME
June 10, 2025 at 11:59 AM
LESS ESSAYS ABOUT WORLDBUILDING

MORE ACTUAL WORLDS BEING BUILT

PLEASE AND THANK YOU
May 29, 2025 at 1:05 PM
“Listen up buddy you’re just one clever portmanteau away from becoming a billionaire philosopher”
May 26, 2025 at 1:05 PM
JOB SECURITY FROM AI FOR ME BUT NOT FOR THEE
May 1, 2025 at 4:19 PM
on acorns, memory and identity
April 29, 2025 at 12:58 PM
We are quick to wag our fingers at machines 

But we forget the ghosts of our own design 

Human behavior, cultural values, systems of power
April 9, 2025 at 1:54 PM
Last year, someone on YouTube spent 600+ hours over 4 months on Unreal Engine to create a Legend Of Zelda short film in the style of Studio Ghibli. If that same person used AI tools to make the same short film in half the time, do you feel differently about it?
April 4, 2025 at 4:19 PM
What technology makes easier to replicate and spread, will replicate and spread.
April 2, 2025 at 1:04 PM
on magic and form

via @tobyshorin.bsky.social
March 31, 2025 at 1:59 PM
music hardware is a fashion accessory

via @kleinkleinklein.bsky.social
March 24, 2025 at 12:23 PM
on AI, chance & aleatoric music
March 7, 2025 at 4:36 PM
on AI, mosaic and tapestry
March 6, 2025 at 4:17 PM
People are saying everything feels like hypergambling now. I will add - social media feels like it has become a casino not for financial but for social capital. A game where people place bets with hot takes, where bigger risks could have bigger rewards, but the house always wins.
March 5, 2025 at 4:01 PM
On the Internet, you can just say stuff
February 20, 2025 at 4:15 PM
The ability to participate is not the ability to control
February 19, 2025 at 5:01 PM
The vibe rn

Everything is a staged, mediated pseudoreal spectacle, performed for status

Participation is consumption

The best story wins
February 19, 2025 at 2:13 PM
Throughout history, people always call new unfamiliar tech “magic.” So it’s interesting to see builders like Google, Shopify, Canva refer to their own AI products as magic. But there’s something about military tech builders referring to itself as magic that hits different.
February 17, 2025 at 2:35 PM
February 8, 2025 at 5:37 PM
Are you feeling the pull to do it because you want to, or because everyone else is?
February 7, 2025 at 5:07 PM
Magic is the perfect metaphor for our relationship with technology and media, and why it feels like we’re living through collective psychosis. Both can mystify, manipulate & distort reality, but awareness of a trick makes all the difference between experiencing wonder vs terror.
February 2, 2025 at 3:43 PM
on cultural trends or whatever
January 29, 2025 at 2:43 PM
Reposted by nick susi
A streaming service can be a collective of artists that contribute to an FTP and charge outsiders to access
January 27, 2025 at 1:57 PM