Nick Lafferty
@nicklafferty.com
Paid Ads Consultant for B2B SaaS
Building Adacadabra (adacadabra.ai) → monitor, manage, optimize ad campaigns.
Writing Early Exit Club (earlyexit.club) → transparently writing about my freelance journey.
Building Adacadabra (adacadabra.ai) → monitor, manage, optimize ad campaigns.
Writing Early Exit Club (earlyexit.club) → transparently writing about my freelance journey.
I'm going on a side quest that involves using AI and it's getting a little unhinged. i will give no further context
February 16, 2025 at 8:30 PM
I'm going on a side quest that involves using AI and it's getting a little unhinged. i will give no further context
if you're not building SOMETHING with AI right now then you're falling behind. it's never been easier and marketers have a huge advantage.
January 22, 2025 at 6:19 PM
if you're not building SOMETHING with AI right now then you're falling behind. it's never been easier and marketers have a huge advantage.
You can set custom fiscal years in Adacadabra.
Many of my clients have different fiscal years, so I needed a way to differentiate and track pacing.
Now it's just a dropdown you select and we just recalculate based on fiscal year.
Screenshot from Feb fiscal year start (Q4 = Nov, Dec, Jan)
Many of my clients have different fiscal years, so I needed a way to differentiate and track pacing.
Now it's just a dropdown you select and we just recalculate based on fiscal year.
Screenshot from Feb fiscal year start (Q4 = Nov, Dec, Jan)
December 18, 2024 at 3:10 PM
You can set custom fiscal years in Adacadabra.
Many of my clients have different fiscal years, so I needed a way to differentiate and track pacing.
Now it's just a dropdown you select and we just recalculate based on fiscal year.
Screenshot from Feb fiscal year start (Q4 = Nov, Dec, Jan)
Many of my clients have different fiscal years, so I needed a way to differentiate and track pacing.
Now it's just a dropdown you select and we just recalculate based on fiscal year.
Screenshot from Feb fiscal year start (Q4 = Nov, Dec, Jan)
I borrowed thees line progress bars from another UI I found and really like how they visually indicate progress (in this case, monthly spend and projected spend)
FYI I've built all of this myself, with v0 and Cursor / Windsurf. Full frontend, backend, authentication, and database setup.
FYI I've built all of this myself, with v0 and Cursor / Windsurf. Full frontend, backend, authentication, and database setup.
December 17, 2024 at 4:13 PM
I borrowed thees line progress bars from another UI I found and really like how they visually indicate progress (in this case, monthly spend and projected spend)
FYI I've built all of this myself, with v0 and Cursor / Windsurf. Full frontend, backend, authentication, and database setup.
FYI I've built all of this myself, with v0 and Cursor / Windsurf. Full frontend, backend, authentication, and database setup.
I love proactive tools. Don't make me login and dig for information.
That's why I spent an obscene amount of time on the design of my emails for Adacadabra. I wanted them to be beautiful, responsive, and proactively helpful.
This is a weekly email that shows budget pacing for all clients.
That's why I spent an obscene amount of time on the design of my emails for Adacadabra. I wanted them to be beautiful, responsive, and proactively helpful.
This is a weekly email that shows budget pacing for all clients.
December 16, 2024 at 4:25 PM
I love proactive tools. Don't make me login and dig for information.
That's why I spent an obscene amount of time on the design of my emails for Adacadabra. I wanted them to be beautiful, responsive, and proactively helpful.
This is a weekly email that shows budget pacing for all clients.
That's why I spent an obscene amount of time on the design of my emails for Adacadabra. I wanted them to be beautiful, responsive, and proactively helpful.
This is a weekly email that shows budget pacing for all clients.
December 15, 2024 at 4:51 AM
As someone who manages multiple clients, each with their own ad channels, I needed a place to monitor performance across my entire portfolio.
This is the dashboard page of Adacadabra, all with real data. I added the ability to anonymize the names so I could do demos and take screenshots 😎
This is the dashboard page of Adacadabra, all with real data. I added the ability to anonymize the names so I could do demos and take screenshots 😎
December 12, 2024 at 3:11 PM
As someone who manages multiple clients, each with their own ad channels, I needed a place to monitor performance across my entire portfolio.
This is the dashboard page of Adacadabra, all with real data. I added the ability to anonymize the names so I could do demos and take screenshots 😎
This is the dashboard page of Adacadabra, all with real data. I added the ability to anonymize the names so I could do demos and take screenshots 😎
The hardest part of building my app was managing all the different authentication flows.
Unsurprisingly, the Microsoft authentication flow, API, and documentation is horrendous. LinkedIn was the easiest, Google was complicated but not hard, Microsoft was a nightmare.
Unsurprisingly, the Microsoft authentication flow, API, and documentation is horrendous. LinkedIn was the easiest, Google was complicated but not hard, Microsoft was a nightmare.
December 11, 2024 at 6:55 PM
The hardest part of building my app was managing all the different authentication flows.
Unsurprisingly, the Microsoft authentication flow, API, and documentation is horrendous. LinkedIn was the easiest, Google was complicated but not hard, Microsoft was a nightmare.
Unsurprisingly, the Microsoft authentication flow, API, and documentation is horrendous. LinkedIn was the easiest, Google was complicated but not hard, Microsoft was a nightmare.
I always struggled with tracking how my ad campaigns were pacing to a monthly budget. This gets especially hard across multiple channels (Google, LinkedIn, etc) and multiple clients.
Here's a quick snapshot of my tool, Adacadabra, that helps me visually track ad spend vs budget by day.
Here's a quick snapshot of my tool, Adacadabra, that helps me visually track ad spend vs budget by day.
December 9, 2024 at 6:59 PM
I always struggled with tracking how my ad campaigns were pacing to a monthly budget. This gets especially hard across multiple channels (Google, LinkedIn, etc) and multiple clients.
Here's a quick snapshot of my tool, Adacadabra, that helps me visually track ad spend vs budget by day.
Here's a quick snapshot of my tool, Adacadabra, that helps me visually track ad spend vs budget by day.