Nick Asbury
@nickasbury.bsky.social
Writer and one half of Asbury & Asbury.
Thoughts on Writing: nickasbury.substack.com
Songwritings: songwritings.substack.com
Other things: nickasbury.com
Thoughts on Writing: nickasbury.substack.com
Songwritings: songwritings.substack.com
Other things: nickasbury.com
Pinned
Reposted by Nick Asbury
This post from @nickasbury.bsky.social sums it up well nickasbury.substack.com/p/embarrassi...
Embarrassing busybodies
Channel 4's latest 'Mirror on the Industry' report is diversity-by-spreadsheet from a clueless, self-appointed authority. Advertisers should reject it out of hand.
nickasbury.substack.com
October 27, 2025 at 8:29 AM
This post from @nickasbury.bsky.social sums it up well nickasbury.substack.com/p/embarrassi...
Reposted by Nick Asbury
Excellent and insightful as always – @nickasbury.bsky.social on the Sweeney Jeans furore and the concept of manufactured dissent.
Genes, memes and manufactured dissent
The story of a Gen Z backlash that never was, a right-wing backlash that eventually was, a left-wing-influencer-academic backlash that definitely was, and a raging culture war that maybe isn’t
nickasbury.substack.com
August 1, 2025 at 4:31 PM
Excellent and insightful as always – @nickasbury.bsky.social on the Sweeney Jeans furore and the concept of manufactured dissent.
Latest and possibly last post on purpose in advertising and branding, for anyone interested nickasbury.substack.com/p/stengel-an...
May 24, 2025 at 5:37 PM
Latest and possibly last post on purpose in advertising and branding, for anyone interested nickasbury.substack.com/p/stengel-an...
Reposted by Nick Asbury
‘Lost in the wash’, Patrick Baglee reviews Nick Asbury’s book The Road to Hell on the Eye blog, www.eyemagazine.com/blog/post/lo... #brandmadness #purpose
March 18, 2025 at 5:01 PM
‘Lost in the wash’, Patrick Baglee reviews Nick Asbury’s book The Road to Hell on the Eye blog, www.eyemagazine.com/blog/post/lo... #brandmadness #purpose
March 18, 2025 at 4:25 PM
Further dispatches from Wordlesworth, where I plan my guesses to maximise the chances of poetry occurring, then post the results to an account no one follows on Instagram.
March 6, 2025 at 5:58 PM
Further dispatches from Wordlesworth, where I plan my guesses to maximise the chances of poetry occurring, then post the results to an account no one follows on Instagram.
Every parent prays their kid is never the victim, but the deeper terror is that they could somehow turn into the perpetrator. A barely 13-year-old kid from an apparently happy, functional family phoning Childline to ask this – the heart breaks.
January 23, 2025 at 6:38 PM
Every parent prays their kid is never the victim, but the deeper terror is that they could somehow turn into the perpetrator. A barely 13-year-old kid from an apparently happy, functional family phoning Childline to ask this – the heart breaks.
Reposting my tweet here as such is modern life
January 21, 2025 at 7:51 PM
Reposting my tweet here as such is modern life
If anyone who follows me can suggest a few other people for me to follow, that would be nice - feel like I’m well short of critical mass. Heterodox-in-a-good-way or cheerfully apolitical would be cool.
January 21, 2025 at 5:51 PM
If anyone who follows me can suggest a few other people for me to follow, that would be nice - feel like I’m well short of critical mass. Heterodox-in-a-good-way or cheerfully apolitical would be cool.
I have pontificated about the purpose vibe shift in Marketing Week today. Please read if you have a subscription, or just assume I’m right. marketingweek.com/brand-purpose-…
January 21, 2025 at 5:25 PM
I have pontificated about the purpose vibe shift in Marketing Week today. Please read if you have a subscription, or just assume I’m right. marketingweek.com/brand-purpose-…
Reposted by Nick Asbury
@nickasbury.bsky.social I accidentally played Wordlesworth today
January 3, 2025 at 9:51 PM
@nickasbury.bsky.social I accidentally played Wordlesworth today
Anagrampersand – a poem where each line is an anagram of ‘ampersand’.
My contribution to Studio Sutherland’s excellent ‘A collaboration of ampersands’, which documents an ongoing creative obsession.
My contribution to Studio Sutherland’s excellent ‘A collaboration of ampersands’, which documents an ongoing creative obsession.
January 2, 2025 at 3:30 PM
Anagrampersand – a poem where each line is an anagram of ‘ampersand’.
My contribution to Studio Sutherland’s excellent ‘A collaboration of ampersands’, which documents an ongoing creative obsession.
My contribution to Studio Sutherland’s excellent ‘A collaboration of ampersands’, which documents an ongoing creative obsession.
See the face you love light up with the realisation that purpose is the dry ice in the disco of corporatism amzn.eu/d/5sZTAVc
The Road to Hell: How purposeful business leads to bad marketing and a worse world And how human creativity is the way out
Buy The Road to Hell: How purposeful business leads to bad marketing and a worse world And how human creativity is the way out by Asbury, Nick (ISBN: 9781789634488) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.
amzn.eu
December 23, 2024 at 5:51 PM
See the face you love light up with the realisation that purpose is the dry ice in the disco of corporatism amzn.eu/d/5sZTAVc
Nice shot of me and the 1985 Everton lads out in the pub last night
December 19, 2024 at 5:58 PM
Nice shot of me and the 1985 Everton lads out in the pub last night
From 1933
www.poetryfoundation.org/poems/91631/...
www.poetryfoundation.org/poems/91631/...
December 17, 2024 at 1:55 PM
From 1933
www.poetryfoundation.org/poems/91631/...
www.poetryfoundation.org/poems/91631/...
Cruising into the holidays with a nice, uncontroversial post about DEI in advertising. nickasbury.substack.com/p/my-inheren...
My inherently problematic Christmas ad diversity audit
This year's crop of Christmas ads is ethnically and gender diverse to a fault. But there's a weird reluctance to admit it in adland.
nickasbury.substack.com
December 17, 2024 at 1:36 PM
Cruising into the holidays with a nice, uncontroversial post about DEI in advertising. nickasbury.substack.com/p/my-inheren...
Instead of sending Christmas cards this year, I’m making a donation to Unilever, to support their unsung work in making the world a better place via sales of mayonnaise and deodorant.
In return, all I ask is a reasonable tax deduction and some borrowed interest for my book...
In return, all I ask is a reasonable tax deduction and some borrowed interest for my book...
December 11, 2024 at 10:44 AM
Instead of sending Christmas cards this year, I’m making a donation to Unilever, to support their unsung work in making the world a better place via sales of mayonnaise and deodorant.
In return, all I ask is a reasonable tax deduction and some borrowed interest for my book...
In return, all I ask is a reasonable tax deduction and some borrowed interest for my book...
Fun to be part of this conversation with Martin Farrar-Smith, Gemma Ballinger, Daisy Phillips (Sheppard) and Alex Myers.
We talked all things Purpose, from Simon Sinek to Jesus Christ, altruism to cancel culture.
Spotify: lnkd.in/eg82RnkC
Apple: lnkd.in/eh26JmHP
We talked all things Purpose, from Simon Sinek to Jesus Christ, altruism to cancel culture.
Spotify: lnkd.in/eg82RnkC
Apple: lnkd.in/eh26JmHP
December 8, 2024 at 11:06 AM
Fun to be part of this conversation with Martin Farrar-Smith, Gemma Ballinger, Daisy Phillips (Sheppard) and Alex Myers.
We talked all things Purpose, from Simon Sinek to Jesus Christ, altruism to cancel culture.
Spotify: lnkd.in/eg82RnkC
Apple: lnkd.in/eh26JmHP
We talked all things Purpose, from Simon Sinek to Jesus Christ, altruism to cancel culture.
Spotify: lnkd.in/eg82RnkC
Apple: lnkd.in/eh26JmHP
A Syria poem and a Notre Dame poem – both from five years ago, when I was chronicling the news with chronic wordplay. #realtime_notes
December 7, 2024 at 6:07 PM
A Syria poem and a Notre Dame poem – both from five years ago, when I was chronicling the news with chronic wordplay. #realtime_notes
Still quietly plugging away at Wordlesworth, where I try to plan guesses to maximise the chances of a decent poem. Fun coming up with the titles too. Full collection over on Instagram.
November 23, 2024 at 6:07 PM
Still quietly plugging away at Wordlesworth, where I try to plan guesses to maximise the chances of a decent poem. Fun coming up with the titles too. Full collection over on Instagram.
I believe the attack will start in Kansas
November 20, 2024 at 5:01 PM
I believe the attack will start in Kansas
True test of Bluesky is how it deals with a logo controversy
November 19, 2024 at 6:54 PM
True test of Bluesky is how it deals with a logo controversy
Feels like too nice a place to be posting this, but if you feel like some down-and-dirty politics, here's my latest post on Substack nickasbury.substack.com/p/the-post-p...
The post-purpose election
If the 2007-2008 financial crisis marked the start of the purpose era, the 2024 election might just mark its end.
nickasbury.substack.com
November 19, 2024 at 12:15 PM
Feels like too nice a place to be posting this, but if you feel like some down-and-dirty politics, here's my latest post on Substack nickasbury.substack.com/p/the-post-p...
Posting some really good stuff over on X if anyone wants to find me there x.com/asburyandasb...
November 14, 2024 at 4:49 PM
Posting some really good stuff over on X if anyone wants to find me there x.com/asburyandasb...
Me talking about the thing I always talk about – purpose. Mixed in with questions of credibility, authenticity and specific mentions of Dove, Nike, Jack Daniel's, Airbnb, Audi, BrewDog, Haagen-Dazs, Baileys and VW.
www.youtube.com/watch?v=DxtN...
www.youtube.com/watch?v=DxtN...
NICK ASBURY | The Myth of Purpose Marketing
YouTube video by Masters of Credibility
www.youtube.com
November 13, 2024 at 3:14 PM
Me talking about the thing I always talk about – purpose. Mixed in with questions of credibility, authenticity and specific mentions of Dove, Nike, Jack Daniel's, Airbnb, Audi, BrewDog, Haagen-Dazs, Baileys and VW.
www.youtube.com/watch?v=DxtN...
www.youtube.com/watch?v=DxtN...