New Spectacle
@newspectacle.bsky.social
I write about aesthetics. Just getting started here.
The big problem ahead of Jaguar isn't the ad or the rebrand, it's the promise they broke to their customers.
For years, Jaguar has meant timelessness, elegance, and performance. They changed too much, too quickly.
When you break a tonal promise so egregiously, expect a backlash. An expensive one.
For years, Jaguar has meant timelessness, elegance, and performance. They changed too much, too quickly.
When you break a tonal promise so egregiously, expect a backlash. An expensive one.
November 27, 2024 at 2:48 PM
The big problem ahead of Jaguar isn't the ad or the rebrand, it's the promise they broke to their customers.
For years, Jaguar has meant timelessness, elegance, and performance. They changed too much, too quickly.
When you break a tonal promise so egregiously, expect a backlash. An expensive one.
For years, Jaguar has meant timelessness, elegance, and performance. They changed too much, too quickly.
When you break a tonal promise so egregiously, expect a backlash. An expensive one.
When you say you like retro aesthetics, this is what I assume you mean.
November 27, 2024 at 1:57 PM
When you say you like retro aesthetics, this is what I assume you mean.