New Apology
newapology.bsky.social
New Apology
@newapology.bsky.social
Non-verbal communication
We translated Pinto’s crypto complexity into a clear visual identity and user interface principles that resonate with hardcore Discord lurkers and curious normies alike, turning the arcane into the irresistible.

Full case study on our site.
July 29, 2025 at 3:32 PM
Digital direction and web design for Mira Home.

We created a site for the fast-growing brand around a simple insight: care is felt through every interaction. The result—a digital experience that feels as intentional as the work they do in your space.

mirapest.com
July 28, 2025 at 9:49 AM
Identity and product labeling system for George Davies Studio. Along with a website, we developed a modular cataloging system that can be quickly and consistently deployed across all touch points.

See more on georgedaviesstudio.com
July 23, 2025 at 2:20 PM
newapology.com is now live.
July 22, 2025 at 1:51 PM
Over the last fifteen months the team has grown from one to six full time team members, we moved studios twice, and now finally we have a real website.
July 18, 2025 at 8:14 AM
For Mira Home, we embraced a counterintuitive truth: homeowners don't care about pest control, nor should they. Life is meant for living, not dealing with pests.
July 16, 2025 at 11:01 AM
Art Direction and image making for Tropics new EP ‘Rush Belong’ out now on All my thoughts HQ. Hacked and cracked google street view.

Thanks Chris and Seb for the continuing trust. 🙏
July 10, 2025 at 8:32 AM
March 2004
March 2004 is music for working. Run by New Apology.
march2004.com
July 9, 2025 at 3:00 PM
Identity, graphic system, and website for George Davies. Early on in the project we developed a short hand for what we felt George’s work represented for us: Soft Brutalism. That line of thinking shaped our approach in creating a digital experience for physical furniture.

georgedaviesstudio.com
July 8, 2025 at 3:00 PM
E-Commerce experience for Utah's most enigmatic car collector and philanthropist, Ron. Through his brand, Ron has not only donated over a million dollars to local charities, but activated the community to give as well. Developed by the always trusty Robbie Player.
supercarron.com
July 2, 2025 at 9:07 AM
Lightweight site for open-source secret sharing application, Cellar.

Shoutout Aria for bringing us on this project and trusting the vision.

newapology.com/work/cellar
July 1, 2025 at 12:15 PM
New site for frequent collaborator and studio sibling Lily Ballif. Development by Calvin Ballif. Type by Off Type.

lilyballif.com
June 30, 2025 at 10:23 AM
Website for Kyiv-based hair stylist, @pavellotnik. Spending time in Pasha’s archive, we became fixated on the possibility of a truly bilingual digital experience. We devised a compact identity and web archive that equally weighted English and Ukrainian with no apparent default.

pavlolotnik.com
June 27, 2025 at 8:56 AM
Collateral for talgh.co

We worked with Matija Gabrilo, who did the beautiful identity, to explore and develop some brand extensions for the emerging world of Talgh.

"Refined by Nature, Perfected by Science"
June 26, 2025 at 9:51 AM
Titles and credits for Rimon “City’s Burning”
Directed by Loris Russier
June 25, 2025 at 9:27 AM
Identity and graphic system for Sandbox™. Born out of a university entrepreneurship program, Sandbox gives undergraduates the tools to launch a venture-backed startup while earning credits their senior year. Their innovative approach fosters an environment where students can learn by doing.
June 24, 2025 at 10:34 AM