✅Remember: If the deal is too good to be true, it is likely a scam; avoid shopping on unfamiliar sites and check for the secure "HTTPS://" and padlock icon.

4️⃣ Vishing (Scam Calls): This involves a scammer calling you, often using a spoofed caller ID that appears to be from your bank. When you connect, they use conversational tricks (pretexting) to make you confirm your full credit card number, PIN, or other banking credentials "to verify your identity."

3️⃣ Smishing (SMS Text Message Phishing): This attack uses a text message (SMS) to convey a strong sense of immediate urgency related to a package delivery. You get a text claiming to be from FedEx, USPS, or a local courier: "Your package is stuck. Click here to pay a $1.99 re-delivery fee."

2️⃣ Spear Phishing (Targeted Email): A scammer has researched you (e.g. from your social media) and knows what you recently bought or where you bank. An email appears to be from the exact retailer you just ordered from, with a specific subject like: "Problem with your recent [item] order, Verify now."

1️⃣ Phishing: Scammers send a high volume of generic emails disguised as a major retailer (like Amazon, Walmart, or PayPal) with subject lines like "Your Order Has Been Canceled" or "Exclusive 80% Off Deal - 1 Hour Only!"

Don't just report bugs; communicate their cost. 

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4️⃣Strategic Decision-Making: Enable informed choices that balance risk and innovation.

3️⃣ Effective Communication: Foster collaboration between IT/Security and other departments.

2️⃣ Prioritization: Align security efforts with business objectives, focusing on what truly matters to the bottom line.

1️⃣ Secure Buy-in: Business leaders fund solutions when they understand financial, reputational, and operational risks.