Negative White
@negativewhite.com
Nurturing people‘s passion for music since 2010.
Editor: @janoschtroehler.com
🔗 negativewhite.com
Editor: @janoschtroehler.com
🔗 negativewhite.com
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Negative White
@negativewhite.com
· Apr 8
About Negative White
Music is better when shared.
www.negativewhite.com
You don‘t know Negative White?
Learn about our purpose, our values, and more here:
Learn about our purpose, our values, and more here:
Now free to read:
How you promote your new track, EP, or album to journalistic media differs significantly from a broader audience. We review hundreds of promotion emails every week—and have distilled some of the best practices.
How you promote your new track, EP, or album to journalistic media differs significantly from a broader audience. We review hundreds of promotion emails every week—and have distilled some of the best practices.
How To Effectively Promote Your Music To Media
How you promote your new track, EP, or album to journalistic media differs significantly from a broader audience. We review hundreds of promotion emails every week—and have distilled some of the best ...
www.negativewhite.com
November 12, 2025 at 9:33 AM
Now free to read:
How you promote your new track, EP, or album to journalistic media differs significantly from a broader audience. We review hundreds of promotion emails every week—and have distilled some of the best practices.
How you promote your new track, EP, or album to journalistic media differs significantly from a broader audience. We review hundreds of promotion emails every week—and have distilled some of the best practices.
For almost twenty years, Jean Zuber steered Swiss Music Export. A conversation about watering little plants, beacon projects, and why funding institutions should never curate.
Time for an unofficial exit interview: www.negativewhite.com/interview-je...
Time for an unofficial exit interview: www.negativewhite.com/interview-je...
November 12, 2025 at 6:59 AM
For almost twenty years, Jean Zuber steered Swiss Music Export. A conversation about watering little plants, beacon projects, and why funding institutions should never curate.
Time for an unofficial exit interview: www.negativewhite.com/interview-je...
Time for an unofficial exit interview: www.negativewhite.com/interview-je...
Reposted by Negative White
Every week, I plough through hundreds of promotion emails for new music. Some of them are more effective than others.
Here’s my perspective on what makes a good email promotion:
Here’s my perspective on what makes a good email promotion:
How To Effectively Promote Your Music To Media
How you promote your new track, EP, or album to journalistic media differs significantly from a broader audience. We review hundreds of promotion emails every week—and have distilled some of the best ...
www.negativewhite.com
November 6, 2025 at 9:53 AM
Every week, I plough through hundreds of promotion emails for new music. Some of them are more effective than others.
Here’s my perspective on what makes a good email promotion:
Here’s my perspective on what makes a good email promotion:
The latest business briefing is out:
Effective Promotion Emails in Times of Overload
The Sound Business #5 • Jazz'n'More is shutting down, Black Sea Dahu featured in a documentary, and how to effectively promote new music to music media.
www.negativewhite.com
October 30, 2025 at 7:29 AM
The latest business briefing is out:
Reposted by Negative White
Reposted by Negative White
These are songs that inspire movement and change. Pieces that are like soothing balm for the soul in the current climate.
But also tracks that allow for bittersweet pain and delirious rapture.
But also tracks that allow for bittersweet pain and delirious rapture.
The Lovechild of Kate Bush & New Order
In today’s edition, we celebrate five excellent tracks by Maika, Alma Muñeca, Leon Wiesmann, Smag På Dig Selv and Hannah Schneider.
www.negativewhite.com
October 19, 2025 at 7:42 AM
These are songs that inspire movement and change. Pieces that are like soothing balm for the soul in the current climate.
But also tracks that allow for bittersweet pain and delirious rapture.
But also tracks that allow for bittersweet pain and delirious rapture.
These are songs that inspire movement and change. Pieces that are like soothing balm for the soul in the current climate.
But also tracks that allow for bittersweet pain and delirious rapture.
But also tracks that allow for bittersweet pain and delirious rapture.
The Lovechild of Kate Bush & New Order
In today’s edition, we celebrate five excellent tracks by Maika, Alma Muñeca, Leon Wiesmann, Smag På Dig Selv and Hannah Schneider.
www.negativewhite.com
October 19, 2025 at 7:42 AM
These are songs that inspire movement and change. Pieces that are like soothing balm for the soul in the current climate.
But also tracks that allow for bittersweet pain and delirious rapture.
But also tracks that allow for bittersweet pain and delirious rapture.
There‘s still time to enjoy our exclusive premiere of Minru‘s heartfelt new single, Dearest Life.
Swedish artist Minru premieres new single „Dearest Life“
On October 16, singer-songwriter Minru will release the heartfelt song, „Dearest Life“. Today, we host the exclusive premiere of this soothing and hopeful piece of emotional intensity.
www.negativewhite.com
October 15, 2025 at 4:01 PM
There‘s still time to enjoy our exclusive premiere of Minru‘s heartfelt new single, Dearest Life.
Reposted by Negative White
WDR Rockpalast Live Session
Haldern Pop Festival 2025
👽📡
https://1.ard.de/onesentencesupervisor_rockpalast?0
Haldern Pop Festival 2025
👽📡
https://1.ard.de/onesentencesupervisor_rockpalast?0
October 11, 2025 at 6:31 PM
WDR Rockpalast Live Session
Haldern Pop Festival 2025
👽📡
https://1.ard.de/onesentencesupervisor_rockpalast?0
Haldern Pop Festival 2025
👽📡
https://1.ard.de/onesentencesupervisor_rockpalast?0
After ten years, Zurich artist CRISTALLIN has released a new EP. „So Dense It Got Transparent“ is a 16-minute introspection that is at times absolutely outstanding.
Full review: www.negativewhite.com/cristallin-s...
Full review: www.negativewhite.com/cristallin-s...
October 6, 2025 at 9:11 AM
After ten years, Zurich artist CRISTALLIN has released a new EP. „So Dense It Got Transparent“ is a 16-minute introspection that is at times absolutely outstanding.
Full review: www.negativewhite.com/cristallin-s...
Full review: www.negativewhite.com/cristallin-s...
Reposted by Negative White
Heute vor 20 Jahren: Als die EELS im Zürcher Hotel Spirgarten im Pischi auftraten (with strings).
October 6, 2025 at 7:55 AM
Heute vor 20 Jahren: Als die EELS im Zürcher Hotel Spirgarten im Pischi auftraten (with strings).
We have a new gallery online: Kings Elliot live at Mühle Hunziken.
📷 by Michelle Schmid: www.negativewhite.com/gallery-king...
📷 by Michelle Schmid: www.negativewhite.com/gallery-king...
October 4, 2025 at 10:50 AM
We have a new gallery online: Kings Elliot live at Mühle Hunziken.
📷 by Michelle Schmid: www.negativewhite.com/gallery-king...
📷 by Michelle Schmid: www.negativewhite.com/gallery-king...
Reposted by Negative White
I'm on the verge of 100k views on Nonewwavenofun, considering I don't really advertise or promote it much, is not too shabby.
I started it as love letter to new music and although I don't always get the time, it will always remain that way.
Support your local music blog in any way possible.
I started it as love letter to new music and although I don't always get the time, it will always remain that way.
Support your local music blog in any way possible.
September 30, 2025 at 7:17 PM
I'm on the verge of 100k views on Nonewwavenofun, considering I don't really advertise or promote it much, is not too shabby.
I started it as love letter to new music and although I don't always get the time, it will always remain that way.
Support your local music blog in any way possible.
I started it as love letter to new music and although I don't always get the time, it will always remain that way.
Support your local music blog in any way possible.
Welcome to the Weekly5 Bar. Today's cocktail has a delicate flavour, a silky finish, yet is full-bodied and packs a punch. Occasionally, it will also catapult you into a new dimension.
Edition #168
This week, we recommend the new songs by Sage Darley, Leyla Ebrahimi, Farveblind & USERS, YĪN YĪN, and Naive Ultra.
www.negativewhite.com
September 28, 2025 at 6:25 AM
Welcome to the Weekly5 Bar. Today's cocktail has a delicate flavour, a silky finish, yet is full-bodied and packs a punch. Occasionally, it will also catapult you into a new dimension.
@fabienneschmuki.bsky.social will take over as managing director of Swiss Music Export.
Fabienne Schmucki takes over at Swiss Music Export
Fabienne Schmucki follows in the footsteps of Jean Zuber, who will depart as managing director of Swiss Music Export.
www.negativewhite.com
September 26, 2025 at 9:43 AM
@fabienneschmuki.bsky.social will take over as managing director of Swiss Music Export.
It's not out of love, it's out of hurt
Tears will drown us out till nothing's left
And I keep running running running out
And fires will burn us burn us burn us out
The new ARCHIVE single is an incredibly haunting thing of driven beauty:
Tears will drown us out till nothing's left
And I keep running running running out
And fires will burn us burn us burn us out
The new ARCHIVE single is an incredibly haunting thing of driven beauty:
Archive - Look At Us (Official Video)
YouTube video by ArchiveVEVO
www.youtube.com
September 13, 2025 at 7:53 AM
It's not out of love, it's out of hurt
Tears will drown us out till nothing's left
And I keep running running running out
And fires will burn us burn us burn us out
The new ARCHIVE single is an incredibly haunting thing of driven beauty:
Tears will drown us out till nothing's left
And I keep running running running out
And fires will burn us burn us burn us out
The new ARCHIVE single is an incredibly haunting thing of driven beauty:
Reposted by Negative White
Australian artist DIVEBAR YOUTH releases a raw and liberating punch. His latest single, “How You Doing?”, is an anthem that celebrates embracing uncertainty.
www.negativewhite.com/divebar-yout...
www.negativewhite.com/divebar-yout...
September 10, 2025 at 6:45 AM
Australian artist DIVEBAR YOUTH releases a raw and liberating punch. His latest single, “How You Doing?”, is an anthem that celebrates embracing uncertainty.
www.negativewhite.com/divebar-yout...
www.negativewhite.com/divebar-yout...
Reposted by Negative White
Australian artist DIVEBAR YOUTH releases a raw and liberating punch. His latest single, “How You Doing?”, is an anthem that celebrates embracing uncertainty.
www.negativewhite.com/divebar-yout...
www.negativewhite.com/divebar-yout...
September 10, 2025 at 6:45 AM
Australian artist DIVEBAR YOUTH releases a raw and liberating punch. His latest single, “How You Doing?”, is an anthem that celebrates embracing uncertainty.
www.negativewhite.com/divebar-yout...
www.negativewhite.com/divebar-yout...
Recorded in 2021 by the late, great Steve Albini, the 3-track EP „Requiescat Record“ by New Brutalism finally sees the light of day this Friday.
Today, we celebrate the record‘s premiere:
Today, we celebrate the record‘s premiere:
New Brutalism premiere 3-track EP „Requiescat Record“
Recorded in 2021 by the late Steve Albini at Electrical Audio, the minimal rock quartet New Brutalism unveils their three-track EP on 12 September. We host the premiere today.
www.negativewhite.com
September 10, 2025 at 5:27 AM
Recorded in 2021 by the late, great Steve Albini, the 3-track EP „Requiescat Record“ by New Brutalism finally sees the light of day this Friday.
Today, we celebrate the record‘s premiere:
Today, we celebrate the record‘s premiere:
Reposted by Negative White
Reposted by Negative White
First attempt at creating a show on @mixcloud.bsky.social: Introducing five new tracks for our electronic playlist "Capacitor". Feedback highly appreciated.
Weekly5 • Capacitor – 2025/09/02
A first attempt at converting our Weekly5 format into a small show. Today, we’re introducing five new tracks for our electronic music playlist “Capacitor”.
www.mixcloud.com
September 2, 2025 at 4:23 PM
First attempt at creating a show on @mixcloud.bsky.social: Introducing five new tracks for our electronic playlist "Capacitor". Feedback highly appreciated.
Some changes ahead.
The End of Weekly5…
…as we know it. After regularly curating new music for a decade, Weekly5 is coming to an end in its current form. But expanding into a more diverse universe. Come along for the ride.
www.negativewhite.com
September 1, 2025 at 10:14 AM
Some changes ahead.
Releasing today
Claudius Skorski, aka Gustav Gurke, offers a palette of the most dazzling Schlager wave colours in his debut album.
Here, everyday poetry meets galactic synths and often drifts into kitsch.
Here, everyday poetry meets galactic synths and often drifts into kitsch.
Gustav Gurke – Von Sternen und Scherben
Claudius Skorski, aka Gustav Gurke, offers a palette of the most dazzling Schlager wave colours in his debut album. Here, everyday poetry meets galactic synths and often drifts into kitsch.
www.negativewhite.com
August 29, 2025 at 10:03 AM
Releasing today