Michel van der Kroef
neckam.nl
Michel van der Kroef
@neckam.nl
Owner of Neckam, SEO specialist, partner of Robin the best prom/wedding dress shop in Amsterdam, father of two smart kids, chess trainer.
That would be the perfect gift for a friend of mine.
September 24, 2025 at 2:39 PM
Mainly here, sometime just checking mastodon. Even deleted the FB app after an other sneaky update which enabled access to the film roll for AI optimized suggestions.
Life is so much easier with fewer apps to check...
September 21, 2025 at 8:51 PM
The drop in impressions is about 20%, but that could be weekly fluctuation. What surprised me the most was the rise of average position from 19 to 9.
I always wondered how % of the impressions where from bots and how it effect the ranking. I think we see a glimpse of it now.
September 15, 2025 at 7:55 PM
🤐
August 8, 2025 at 11:29 AM
@dylanbeatt.ie is this an example to add to your talks?
July 21, 2025 at 2:32 PM
Till sunday it was stuck on last updates on 7/8, on monday it jumped to last updates on 7/12 to freeze till today to make a small jump last updates on 7/14.
So it's touch and go as it seems.
July 17, 2025 at 8:18 PM
If you you are thinking about to travel through the Netherlands te coming days/week. Think again, because there train strikes almost every week day.
@thewheatgerm.bsky.social @adamchase.bsky.social
June 10, 2025 at 10:01 AM
We are getting used that some American is naming everything from outside the USA is “Fake”.
Which is confirmation that we are doing the right thing. 😉😁
May 28, 2025 at 2:45 PM
Yes, we are in the <1 min build time. And the Eleventy % is getting closer to the html-minify % of the total time.
May 13, 2025 at 4:17 PM
Just under the 2%, there is a nice eggs dashboard by the European Commission.
agriculture.ec.europa.eu/document/dow...
agriculture.ec.europa.eu
April 4, 2025 at 9:01 AM
A other hidden spot is the Belgian beer cafe Olivier. Its location is an old church. But you will not notice this from the outside.
March 24, 2025 at 8:02 PM
The library was original the main post office and telephone centre of the city. Build 100 years ago, in the Amsterdam school building style. If you have time tomorrow I suggest to pay it a visit. On the top floor is a small coffee corner.
March 24, 2025 at 7:32 PM
We are thinking about what our next step will be. We can change the value to ‘InStock’ value, but I’ve also found a post on the search console community where to two shops (in the US) have there “InStock” values displayed as “Out of Stock” in the search results. support.google.com/webmasters/t...
Availability in Rich Results is "InStock" but Google Search Results show it as "Out of Stock" - Google Search Central Community
support.google.com
March 19, 2025 at 10:00 AM
I still wonder why google is mapping the "InStoreOnly" mapping to the "out_of_stock" if there is also the local listings option for products in Merchant Center.
March 19, 2025 at 10:00 AM
(see support.google.com/merchants/an...)

While the Google Search Central documentation about product snippets recommend to use one of ten schema.org options. developers.google.com/search/docs/...
Supported structured data attributes and values - Google Merchant Center Help
Use structured data markup on your product landing pages to help Google retrieve up-to-date information about your products and offers directly from your website. Any structured data markup that is su
support.google.com
March 19, 2025 at 10:00 AM
Hello John,

Yesterday i dived into the documentation about the Merchant Center and found that the schema.org ItemAvailability values (10 options) are mapped to just four values in the merchant center data spec. Where the "InStoreOnly" value is mapped the "out_of_stock" value.
Schema.org - Schema.org
Schema.org is a set of extensible schemas that enables webmasters to embed structured data on their web pages for use by search engines and other applications.
schema.org
March 19, 2025 at 10:00 AM
I understand your doubt about the product listings. Only we aren't using the shopping tab listing or the merchant center for the products. So there aren't displayed in the product search.
March 12, 2025 at 9:50 AM
The GSC document advice to use the product snippets for product pages where people can't directly purchase the product. For example wedding or evening dresses it's common to try and fit the products in a shop. And online search is very helpful to find the place where the have models you prefer.
March 12, 2025 at 9:50 AM
Welcome here. 😀
January 24, 2025 at 3:57 PM