Yup. And it leads them to make weird decisions. I lost a huge redesign bid a couple weeks ago partially because I didn't tell them what SEO changes I'd make to their website in my pitch. Which is... what? What does that even mean? The whole redesign will change their SEO.

Also, not to worry: big caveat added to post and video. But I genuinely get asked about this every week, and I don't think clients realize their sites are already on search engines, and SEO doesn't mean they'll magically show up in search for terms they never use on their sites.

this absolutely maaaaaaade my day. amazing!

You're too kind!

Well, I had to admit that, uh, I didn't realize view transitions could be used for on-page animations. So you blew my mind a little bit. Reminds me of old-school jQuery and how easy that was.

Just in time for this week's newsletter! Thanks for writing this.

Related: I would love to make more of these! If you want me to look at your website in a video, send me the URL and tell me a bit about what you're trying to accomplish, and I'll see what I can do.

Been there. I remember realizing I never watched the last episode of the first season of Foundation... two years later.