Swakopmund beach tourism businesses feel holiday slowdown - nbc
Small tourism businesses along Swakopmund's beach are beginning to feel the slowdown as the holiday season comes to an end.
Operators say while December brings strong business, the quieter months remain a challenge, highlighting the importance of year-round tourism.
Kayaks lined up on the sand and hundreds of tourists soaking up the last of the summer sun.
This remains a familiar sight at Swakopmund's Mole area during the festive season.
For Swakop Kayaks, December is the busiest time of the year.
“We're all about fun in the water here in the Mole area. Here in Swakop, you find us during December and holidays, peak seasons, maybe in the weekends or bookings by pohone call. We basically rent out kayaks,” an employee Alfred Apollus said.
But as January progresses, the crowds begin to thin.
“So the typical day in December, Decembers are usually quite hot. LINK there's a lot of people on the beach not quite like now but from early in the morning and then they just keep on coming and coming. There's a lot of people that come after five. So business is, the things are fully booked and the people just want to go on and it's crazy. But then when the peak season starts to go down and the people are starting to go home, LINK and then it just starts to become more and more quiet here on the beach,” according to another employee Sidney Apollus.
Apollus said while business slows down after the festive season, affordable pricing helps keep locals coming back, especially on weekends.
During the off-season, the business does not operate daily. Staff take on other work, including construction, and only open when weather and demand allow.
Apollus believed innovation is key to surviving beyond peak tourism months.
“Tourists book activities before they even arrive. Small businesses like us need to be on social media and online platforms so people can see us in advance.”
Just a few metres away, beach photographer Fillemon Levi is also feeling the seasonal shift.
“December is a blessing month. I can get 20 to 30 customers a day. January is very dry compared to December.”
When business is slow, Levi relies on graphic design work to make ends meet.
Both operators say tourism plays a vital role in supporting families and the local economy.
“Tourism puts food on the table. Tourists come to experience our country, and we give back by giving them a good experience,” added Sydney Apollus from Swakop Kayaks.
As Swakopmund settles into the quieter months, small businesses hope that stronger promotion and innovation will help keep tourism flowing and not just in December, but throughout the year.
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