Because I knew people were going to ask 😅

But it's about finding that throughline from each element, which isn't quite there yet.

Regardless of whether or not I come back to this idea, or move forward with others I have, there's so much that I learned from this one that I can apply elsewhere.

There's a lot of ideas I had/have for this business, and a lot of areas of improvement. Should I revive this in the future, I'd definitely want to work on those.

The branding, for instance, could use a lot more finesse. I had a lot of ideas that definitely *can* work together.

Marketing, customer service, etc (shipping internationally/VAT is no joke)..

But it was also driven totally by passion.

I worked exclusively with women. With amazing and talented product photographers, logo designers, artists/drawers...

I did a short write up here www.behance.net/gallery/2213...

The first product I created (which took about 15 formulations) was a fragrance oil based on a badass princess from Bahrain named Afira.

I'm immensely proud of this project, cause it taught me so much about business. Each sale taught me something new. Be it about about pricing, shipping, pitching

This is Idèa Fragrances. From "I" + "Dèa"(Goddess, Latin). It was a project/business I started a few years ago on Squarespace. My first attempt at an ecommerce retail business.

The purpose was to create a showcase of powerful women in history & mythology, through body reverence and personal care.

I have a few ideas. Could be comics, short films, I don't know yet. But I think it's a fool's errand to keep building up a body of work as scripts only. When there's so much more I can do with them. & many more talented people to work with.

Mind you, I'm saying all this knowing it was always a long shot.

The best I can do is what I've always done. Fully control the things I want *my* mark on as a creative. "Stay indie". Keep my voice.

So now's the part of the movie where I try something new.

Always felt like the vehicle to make that happen for the longest time.

But it's not, and there's countless reasons why.

Refer to Starry Eyes, the movie.

I can also see it perverting my ambitions, my vision, and maybe even my very self (the way Hollywood commoditizes & weaponizes stereotypes).

I guess this is important cause I've been thinking about how much it's been a dream of mine to see my ideas on the big screen. And how Hollywood

weird, because it's never been a strong need. I understand it's *very important* to a lot of people.

But it's always been another word for permission for me. And I've never asked for permission. I create my own space wherever I go.

anti representation I've always pushed for in my own art. Even unconsciously.

Here you have a creative visionary disregarding all the rules of how she is supposed to (allow herself) to show up in the world.

The concept of representation has always been

Cinderella - Night Songs

Rozz Williams & Gitane Demone - Moon Without a Tear
www.youtube.com/watch?v=02-s...

But it's also about owning who I am/letting myself shine beyond any one single element. Aka Balance. Soft and hard, reserved and open, etc. Could dive more into that. But I'll leave it at the Cliff Notes edit.
P.S. Also funny the CoF drama is top of mind.