mykhalevych
@mykhalevych.bsky.social
💪🏻 Fitness retention on autopilot
📈 Increasing income predictability for gyms
👥 Fostering fitness communities
⚙️ Co-founder @ http://nutripy.io
📈 Increasing income predictability for gyms
👥 Fostering fitness communities
⚙️ Co-founder @ http://nutripy.io
Today we released an article on revenue predictability for gyms. Most people kind of know that memberships spike in January and again before summer. But I was surprised by the actual numbers during my research.
March 27, 2025 at 7:58 PM
Today we released an article on revenue predictability for gyms. Most people kind of know that memberships spike in January and again before summer. But I was surprised by the actual numbers during my research.
1/ I started my startup journey in Uruguay.
Today, a podcast about building startups that I often listen to in the mornings said, “Location doesn’t matter anymore.” Well, with the background I have, I can’t agree with that!
Today, a podcast about building startups that I often listen to in the mornings said, “Location doesn’t matter anymore.” Well, with the background I have, I can’t agree with that!
March 27, 2025 at 7:41 PM
1/ I started my startup journey in Uruguay.
Today, a podcast about building startups that I often listen to in the mornings said, “Location doesn’t matter anymore.” Well, with the background I have, I can’t agree with that!
Today, a podcast about building startups that I often listen to in the mornings said, “Location doesn’t matter anymore.” Well, with the background I have, I can’t agree with that!
can i post X screenshots in bluesky?
March 27, 2025 at 7:38 PM
can i post X screenshots in bluesky?
1/ A product that once required $100K in development now costs me a few hundred and some late nights with ChatGPT and GitHub Copilot. Does it mean an easier path to success?
March 26, 2025 at 10:57 PM
1/ A product that once required $100K in development now costs me a few hundred and some late nights with ChatGPT and GitHub Copilot. Does it mean an easier path to success?
1/ I keep seeing founders I follow - the ones with blue checkmarks and Y Combinator badges - talking about "success" like it's this predictable algorithm:
✅ Raise money
✅ Scale fast
✅ Exit quickly
But then I look at companies like Rolex. Mars. And I'm increasingly convinced ⬇️
✅ Raise money
✅ Scale fast
✅ Exit quickly
But then I look at companies like Rolex. Mars. And I'm increasingly convinced ⬇️
March 25, 2025 at 7:01 PM
1/ I keep seeing founders I follow - the ones with blue checkmarks and Y Combinator badges - talking about "success" like it's this predictable algorithm:
✅ Raise money
✅ Scale fast
✅ Exit quickly
But then I look at companies like Rolex. Mars. And I'm increasingly convinced ⬇️
✅ Raise money
✅ Scale fast
✅ Exit quickly
But then I look at companies like Rolex. Mars. And I'm increasingly convinced ⬇️
1\ I'll be honest. When I landed my first few clients, I thought I'd cracked the code.
"Product-market fit? Check. Clients onboarded. Now it's just about scaling."
I was wrong. So wrong.
"Product-market fit? Check. Clients onboarded. Now it's just about scaling."
I was wrong. So wrong.
March 24, 2025 at 7:28 PM
1\ I'll be honest. When I landed my first few clients, I thought I'd cracked the code.
"Product-market fit? Check. Clients onboarded. Now it's just about scaling."
I was wrong. So wrong.
"Product-market fit? Check. Clients onboarded. Now it's just about scaling."
I was wrong. So wrong.
1/ This morning at my home office, I caught myself thinking: "This is it. We've finally found our sweet spot."
Then I smiled, because I've felt this exact same certainty before... several times. ⬇️
Then I smiled, because I've felt this exact same certainty before... several times. ⬇️
March 20, 2025 at 9:02 PM
1/ This morning at my home office, I caught myself thinking: "This is it. We've finally found our sweet spot."
Then I smiled, because I've felt this exact same certainty before... several times. ⬇️
Then I smiled, because I've felt this exact same certainty before... several times. ⬇️
Most gyms are sitting on a goldmine of data...
But they're using it wrong.
They track:
➡ Attendance patterns
➡ Workout preferences
➡ Member milestones
➡ Usage frequency
Then what happens? They send generic 'We miss you!' emails when someone doesn't show up.
But they're using it wrong.
They track:
➡ Attendance patterns
➡ Workout preferences
➡ Member milestones
➡ Usage frequency
Then what happens? They send generic 'We miss you!' emails when someone doesn't show up.
March 19, 2025 at 7:57 PM
Most gyms are sitting on a goldmine of data...
But they're using it wrong.
They track:
➡ Attendance patterns
➡ Workout preferences
➡ Member milestones
➡ Usage frequency
Then what happens? They send generic 'We miss you!' emails when someone doesn't show up.
But they're using it wrong.
They track:
➡ Attendance patterns
➡ Workout preferences
➡ Member milestones
➡ Usage frequency
Then what happens? They send generic 'We miss you!' emails when someone doesn't show up.
After talking with 100+ gym owners, I noticed something interesting:
Most of them see AI as powerful — just not for their business.
Why? They think AI = replacing trainers with chatbots.
But here's what actually works ⬇️
Most of them see AI as powerful — just not for their business.
Why? They think AI = replacing trainers with chatbots.
But here's what actually works ⬇️
March 18, 2025 at 8:15 PM
After talking with 100+ gym owners, I noticed something interesting:
Most of them see AI as powerful — just not for their business.
Why? They think AI = replacing trainers with chatbots.
But here's what actually works ⬇️
Most of them see AI as powerful — just not for their business.
Why? They think AI = replacing trainers with chatbots.
But here's what actually works ⬇️
1/ If you want to sell something in B2B, pick up the phone and call. Simple, right?
February 18, 2025 at 8:30 PM
1/ If you want to sell something in B2B, pick up the phone and call. Simple, right?
1/ "We don’t have a retention problem.”
I hear this from gym owners all the time.
But then they tell me:
- They’re spending $$$ on ads to replace lost members.
- They’re offering discounts, hoping people renew.
- Their classes keep emptying out.
So… no retention problem? 🧐
🧵⬇️
I hear this from gym owners all the time.
But then they tell me:
- They’re spending $$$ on ads to replace lost members.
- They’re offering discounts, hoping people renew.
- Their classes keep emptying out.
So… no retention problem? 🧐
🧵⬇️
February 17, 2025 at 10:21 PM
1/ "We don’t have a retention problem.”
I hear this from gym owners all the time.
But then they tell me:
- They’re spending $$$ on ads to replace lost members.
- They’re offering discounts, hoping people renew.
- Their classes keep emptying out.
So… no retention problem? 🧐
🧵⬇️
I hear this from gym owners all the time.
But then they tell me:
- They’re spending $$$ on ads to replace lost members.
- They’re offering discounts, hoping people renew.
- Their classes keep emptying out.
So… no retention problem? 🧐
🧵⬇️
Just started Substack to share some insights that I find when digging into fitness retention research. I hope someone finds it useful.
Here's the first article open.substack.com/pub/mykhalev...
Here's the first article open.substack.com/pub/mykhalev...
Cracking the Code of Gym Retention: How New vs. Loyal Members Think
Why do so many gym members quit through their first year? Understanding the reasons behind gym member attrition is a challenge for fitness professionals worldwide.
open.substack.com
January 23, 2025 at 9:33 AM
Just started Substack to share some insights that I find when digging into fitness retention research. I hope someone finds it useful.
Here's the first article open.substack.com/pub/mykhalev...
Here's the first article open.substack.com/pub/mykhalev...
When I started working on our startup, I discovered a lot of fascinating research on retention and profitability in the wellness industry. However, I’ve noticed that very few businesses are actually applying it. How can we bridge this gap?
January 22, 2025 at 11:51 AM
When I started working on our startup, I discovered a lot of fascinating research on retention and profitability in the wellness industry. However, I’ve noticed that very few businesses are actually applying it. How can we bridge this gap?
Research shows that in the fitness industry, a 5% boost in retention can double profits. Yet, many gyms focus on costly new signups instead of keeping members engaged. Clubs need to realize that supporting commitment is actually profitable.
January 20, 2025 at 9:56 PM
Research shows that in the fitness industry, a 5% boost in retention can double profits. Yet, many gyms focus on costly new signups instead of keeping members engaged. Clubs need to realize that supporting commitment is actually profitable.
Apparently, new and old gym members care about different things when deciding to stay. I've never seen gyms taking this fact into account tho 🤔
January 18, 2025 at 8:25 PM
Apparently, new and old gym members care about different things when deciding to stay. I've never seen gyms taking this fact into account tho 🤔
I found out that 60% of new gym members quit in the first year. Research points to anxiety, motivation, and service quality are the main reasons.
So why are so many gyms still overlooking motivation? Addressing it could transform retention rates.
So why are so many gyms still overlooking motivation? Addressing it could transform retention rates.
January 17, 2025 at 10:13 PM
I found out that 60% of new gym members quit in the first year. Research points to anxiety, motivation, and service quality are the main reasons.
So why are so many gyms still overlooking motivation? Addressing it could transform retention rates.
So why are so many gyms still overlooking motivation? Addressing it could transform retention rates.
12h border crossing wait has never been so pleasant. God bless campers 🚐
December 15, 2024 at 10:56 AM
12h border crossing wait has never been so pleasant. God bless campers 🚐
This is how ChatGPT imagines me. How does it see you?
Here is the prompt: "Based on what you know of me draw a picture of what you think my life currently looks like".
Here is the prompt: "Based on what you know of me draw a picture of what you think my life currently looks like".
November 15, 2024 at 8:35 PM
This is how ChatGPT imagines me. How does it see you?
Here is the prompt: "Based on what you know of me draw a picture of what you think my life currently looks like".
Here is the prompt: "Based on what you know of me draw a picture of what you think my life currently looks like".
The main takeaway from WebSummit: never underestimate serendipity! Some of the most valuable ideas and connections come when you least expect them.
November 15, 2024 at 11:09 AM
The main takeaway from WebSummit: never underestimate serendipity! Some of the most valuable ideas and connections come when you least expect them.
Web Summit has come to an end. It’s been an amazing experience—dozens of useful connections and hundreds of new ideas to take back. Grateful for the opportunity!
November 14, 2024 at 9:36 PM
Web Summit has come to an end. It’s been an amazing experience—dozens of useful connections and hundreds of new ideas to take back. Grateful for the opportunity!
Meet us today at WebSummit, booth A609!
November 14, 2024 at 12:11 PM
Meet us today at WebSummit, booth A609!
Nutripy is excited to showcase at #WebSummit2024 tomorrow! Visit us at booth A609 to learn how we help people stick to their goals and provide gyms and nutrition practices with tools to boost engagement and client success.
A609, November 14. See you there!
#WebSummit #lisbon
A609, November 14. See you there!
#WebSummit #lisbon
November 13, 2024 at 9:46 PM
Nutripy is excited to showcase at #WebSummit2024 tomorrow! Visit us at booth A609 to learn how we help people stick to their goals and provide gyms and nutrition practices with tools to boost engagement and client success.
A609, November 14. See you there!
#WebSummit #lisbon
A609, November 14. See you there!
#WebSummit #lisbon
I’m a developer diving into the world of sales and marketing to learn how to sell my product. Recently, I listened to Lenny’s Podcast featuring Alistair Croll on Just Evil Enough—and it’s packed with insights!
Here are my top 3 takeaways
Here are my top 3 takeaways
November 13, 2024 at 12:31 AM
I’m a developer diving into the world of sales and marketing to learn how to sell my product. Recently, I listened to Lenny’s Podcast featuring Alistair Croll on Just Evil Enough—and it’s packed with insights!
Here are my top 3 takeaways
Here are my top 3 takeaways
Listening to Elon Musk’s story of starting SpaceX sparked something in me. Stories like these push me to take action, to aim higher. But the real joy in life is in the journey, not just the destination. It makes me wonder – is Elon Musk’s lifestyle really the one I’d want?
November 12, 2024 at 5:57 PM
Listening to Elon Musk’s story of starting SpaceX sparked something in me. Stories like these push me to take action, to aim higher. But the real joy in life is in the journey, not just the destination. It makes me wonder – is Elon Musk’s lifestyle really the one I’d want?
Spent some time diving into healthcare & wellness startups at #WebSummit. Reviewed around 700 companies, and it’s impressive how nearly half of them are focused on mental health. Clearly, this is a new trend.
November 11, 2024 at 8:27 AM
Spent some time diving into healthcare & wellness startups at #WebSummit. Reviewed around 700 companies, and it’s impressive how nearly half of them are focused on mental health. Clearly, this is a new trend.