So, sometimes betting on only trends is always gonna be a short-termism as a result. Vise verse, at the same time, we will lose the opportunity if we stop catching up with the trend.
That's why we have to mind 'fail fast'.

I'm never saying trend doesn't matter, but it's just one element of things, and it's not gonna be a 1st priority sometimes, TBH. Because the trend is the trend, we cannot realize whether it's long-lasting or not.

The SPACE concept is the following.